Winter Soler geyser campaign

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1. Market Research
   Identified target audience (homeowners, small businesses, off-grid users)
   Studied common pain points (ZESA load shedding, high electricity bills, power instability)
   Analyzed competitor posts and pricing styles
   Noted what type of content gets engagement (before/after, pricing clarity, testimonials)
2. Service Breakdown Analysis
   Defined core services offered:
   Site inspection
   System design
   Installation
   Maintenance support
   Translated technical work into customer-friendly language
3. Offer Structuring
   Grouped services into clear packages (basic, mid-range, full system)
   Positioned pricing as “starting from” instead of fixed confusing figures
   Ensured value was more visible than cost
4. Content Planning
   Selected post objective (lead generation, not awareness)
   Planned structure:
   Hook (problem statement)
   Solution (solar systems offered)
   Benefits (cost savings, reliability)
   Call to action (WhatsApp/contact)
5. Copywriting
   Wrote attention-grabbing headline focused on pain point (power cuts / electricity costs)
   Converted technical solar terms into simple buyer language
   Added urgency and clarity to push inquiries
6. Visual Direction (if design was involved)
   Selected layout style (clean, professional, minimal clutter)
   Highlighted key elements: logo, services, contact details
   Ensured brand colors and identity consistency
7. Call-to-Action Optimization
   Added direct response trigger:
   “Inbox for free site inspection”
   “WhatsApp for quotation”
   Made it easy for customer to take action immediately
8. Final Review
   Checked clarity (can a customer understand in 5 seconds?)
   Removed unnecessary information
   Ensured message drives one action only (not multiple confused ones)