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I'm a product marketer and brand strategist with an Oxford MBA and a track record of turning market insight into measurable growth. I build go-to-market and pricing strategies from the ground up- running market sizing, segmentation, and competitive benchmarking to position products where they'll win. Across FMCG, sustainable fashion, and cultural institutions, I've sustained £3.2M in revenue through major disruption and rebuilt it to £4M, led a 16-person team across a 4,000+ retailer network, and delivered double-digit sales uplifts through KPI-led campaigns (including a 40% uplift from a single retail activation). As a founder, I scaled a digital brand end-to-end with Meta Ads and performance marketing, optimising creative and budget against CPM, CPA, and ROAS. What sets me apart is the blend: strategic storytelling grounded in hard data. I move easily between shaping positioning and messaging and digging into Salesforce, Power BI, SQL, Tableau, and Google Analytics- bringing an analytical, results-first mindset to every brief.…I'm a product marketer and brand strategist with an Oxford MBA and a track record of turning market insight into measurable growth. I build go-to-market and pricing strategies from the ground up- running market sizing, segmentation, and competitive benchmarking to position products where they'll win. Across FMCG, sustainable fashion, and cultural institutions, I've sustained £3.2M in revenue through major disruption and rebuilt it to £4M, led a 16-person team across a 4,000+ retailer network, and delivered double-digit sales uplifts through KPI-led campaigns (including a 40% uplift from a single retail activation). As a founder, I scaled a digital brand end-to-end with Meta Ads and performance marketing, optimising creative and budget against CPM, CPA, and ROAS. What sets me apart is the blend: strategic storytelling grounded in hard data. I move easily between shaping positioning and messaging and digging into Salesforce, Power BI, SQL, Tableau, and Google Analytics- bringing an analytical, results-first mindset to every brief.

Sharanya Tripathi

Product Marketer, Brand Strategist, Marketing Strategist, +2

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I'm a product marketer and brand strategist with an Oxford MBA and a track record of turning market insight into measurable growth. I build go-to-market and pricing strategies from the ground up- running market sizing, segmentation, and competitive benchmarking to position products where they'll win. Across FMCG, sustainable fashion, and cultural institutions, I've sustained £3.2M in revenue through major disruption and rebuilt it to £4M, led a 16-person team across a 4,000+ retailer network, and delivered double-digit sales uplifts through KPI-led campaigns (including a 40% uplift from a single retail activation). As a founder, I scaled a digital brand end-to-end with Meta Ads and performance marketing, optimising creative and budget against CPM, CPA, and ROAS. What sets me apart is the blend: strategic storytelling grounded in hard data. I move easily between shaping positioning and messaging and digging into Salesforce, Power BI, SQL, Tableau, and Google Analytics- bringing an analytical, results-first mindset to every brief.…I'm a product marketer and brand strategist with an Oxford MBA and a track record of turning market insight into measurable growth. I build go-to-market and pricing strategies from the ground up- running market sizing, segmentation, and competitive benchmarking to position products where they'll win. Across FMCG, sustainable fashion, and cultural institutions, I've sustained £3.2M in revenue through major disruption and rebuilt it to £4M, led a 16-person team across a 4,000+ retailer network, and delivered double-digit sales uplifts through KPI-led campaigns (including a 40% uplift from a single retail activation). As a founder, I scaled a digital brand end-to-end with Meta Ads and performance marketing, optimising creative and budget against CPM, CPA, and ROAS. What sets me apart is the blend: strategic storytelling grounded in hard data. I move easily between shaping positioning and messaging and digging into Salesforce, Power BI, SQL, Tableau, and Google Analytics- bringing an analytical, results-first mindset to every brief.

Available to hire

I’m a product marketer and brand strategist with an Oxford MBA and a track record of turning market insight into measurable growth. I build go-to-market and pricing strategies from the ground up- running market sizing, segmentation, and competitive benchmarking to position products where they’ll win.
Across FMCG, sustainable fashion, and cultural institutions, I’ve sustained £3.2M in revenue through major disruption and rebuilt it to £4M, led a 16-person team across a 4,000+ retailer network, and delivered double-digit sales uplifts through KPI-led campaigns (including a 40% uplift from a single retail activation). As a founder, I scaled a digital brand end-to-end with Meta Ads and performance marketing, optimising creative and budget against CPM, CPA, and ROAS.
What sets me apart is the blend: strategic storytelling grounded in hard data. I move easily between shaping positioning and messaging and digging into Salesforce, Power BI, SQL, Tableau, and Google Analytics- bringing an analytical, results-first mindset to every brief.

Skills

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Work Experience

Strategy and Marketing Intern at Oxford Cultural Leaders (Part GLAM division of University of Oxford)

July 25, 2025 - September 25, 2025

Developed GTM and pricing strategy for an international leadership program, conducting market sizing, audience segmentation, and competitive benchmarking to identify high-potential growth opportunities. Built partnerships across global cultural networks to identify sponsorship and bursary opportunities, expanding program accessibility and participation across EMEA and APAC. Synthesized insights into strategic recommendations presented to the GLAM Steering Committee, influencing positioning, messaging, resource prioritization, informing program development and long-term growth strategy. Collaborated with marketing, data, and CRM teams to refine audience targeting and improve marketing workflows, enabling more effective engagement with global program participants.

Assistant Marketing Manager at Anjaneya Trading Company ( Mondelez Distributorship)

September 19, 2019 - March 24, 2024

Implemented a Salesforce tracking system, resulting in a 10% increase in orders and 30% improvement in collections. Sustained £3.2M revenue through the COVID-19 disruption and enabled a return to £4M turnover by 2021 through strategic channel shifts and optimisation of product assortment. Managed and developed a 16-person distribution and activation team, coordinating execution across a network of 4,000+ retailers while balancing growth, operational efficiency, and customer experience. Executed regional go-to-market strategies for a £4M+ multi-category portfolio, translating corporate marketing campaigns and product launches into localized activation strategies across diverse customer segments. Analysed retailer performance, customer behaviour, category trends, competitor activity and sales data to generate insights informing product assortment, campaign optimization, retail activation, demand forecast and distribution strategy. Broadened product placement in pharmacies and bakeries

Founder at P.H.A.T Fits Thrift ( Sustainable Fashion Resale Brand)

June 21, 2021 - November 21, 2023

Built and scaled a digital brand, growing engaged online community through platform-native content and paid campaigns using Meta Ads. Experimented with short-form content and digital storytelling; analysing campaign performance and user engagement data to inform messaging, content strategy, and drive product discovery. Managed end-to-end performance marketing campaigns, optimizing audience targeting, creative strategy, and budget allocation using metrics like CPM, CPA, and ROAS.