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Hi, I’m Sharel Paterno, a results-driven brand and marketing professional with a strong background in managing luxury brands and driving growth across luxury retail, B2B, and e-commerce channels. I excel at end-to-end campaigns, brand storytelling, and building impact-driven strategies that elevate brand presence on social media and in sales performance. I’m passionate about crafting compelling brand narratives, strengthening customer engagement, and building collaborative partnerships with influencers, press, and retail partners to deliver sustained brand success.…Hi, I’m Sharel Paterno, a results-driven brand and marketing professional with a strong background in managing luxury brands and driving growth across luxury retail, B2B, and e-commerce channels. I excel at end-to-end campaigns, brand storytelling, and building impact-driven strategies that elevate brand presence on social media and in sales performance. I’m passionate about crafting compelling brand narratives, strengthening customer engagement, and building collaborative partnerships with influencers, press, and retail partners to deliver sustained brand success.

Sharel Paterno

Brand Designer, Creative Director, Digital Marketer, +1

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Hi, I’m Sharel Paterno, a results-driven brand and marketing professional with a strong background in managing luxury brands and driving growth across luxury retail, B2B, and e-commerce channels. I excel at end-to-end campaigns, brand storytelling, and building impact-driven strategies that elevate brand presence on social media and in sales performance. I’m passionate about crafting compelling brand narratives, strengthening customer engagement, and building collaborative partnerships with influencers, press, and retail partners to deliver sustained brand success.…Hi, I’m Sharel Paterno, a results-driven brand and marketing professional with a strong background in managing luxury brands and driving growth across luxury retail, B2B, and e-commerce channels. I excel at end-to-end campaigns, brand storytelling, and building impact-driven strategies that elevate brand presence on social media and in sales performance. I’m passionate about crafting compelling brand narratives, strengthening customer engagement, and building collaborative partnerships with influencers, press, and retail partners to deliver sustained brand success.

Available to hire

Hi, I’m Sharel Paterno, a results-driven brand and marketing professional with a strong background in managing luxury brands and driving growth across luxury retail, B2B, and e-commerce channels. I excel at end-to-end campaigns, brand storytelling, and building impact-driven strategies that elevate brand presence on social media and in sales performance.

I’m passionate about crafting compelling brand narratives, strengthening customer engagement, and building collaborative partnerships with influencers, press, and retail partners to deliver sustained brand success.

Skills

Branding

Brand Identity

Experience Level

Branding

Expert

Brand Identity

Expert

Language

English

Fluent

Work Experience

Assistant Brand Manager (Brand) at Rustan Commercial Corporation

August 1, 2021 - April 30, 2023

Created and localized marketing plans, from planning to execution of campaigns and events. Developed a positive brand image aligned with brand standards. Managed promotional budgets (A&P) and supported ROI-focused activities. Coordinated with cross-functional teams to deliver campaigns and events that supported luxury brand positioning.

Consultant at Rustan Commercial Corporation

May 1, 2023 - June 30, 2024

Onboarded and introduced Bon Parfum Paris in the PH market across multiple channels (4 stores and 1 e-commerce) and grew it into a Top 10 niche fragrance brand. Created and localized marketing plans, campaigns, and events; coordinated with press and influencers to follow brand guidelines; managed purchasing, pricing, and distribution of imported brand products through physical stores, B2B, and e-commerce platforms.

Senior Product Executive at Luxasia Inc.

July 1, 2024 - March 31, 2026

Created and localized marketing plans from planning to execution of campaigns and events. Built and maintained positive brand image in line with brand standards, led influencer marketing initiatives, and coordinated with press for material publication and influencers to follow brand guidelines. Onboarded new brands onto platforms and supported channel integration (including physical stores and e-commerce).