I’m Sharon Tao, a data-informed product designer who loves turning complex problems into human-centered solutions. I enjoy collaborating with cross-disciplinary teams to scope the right questions, craft clear user journeys, and ship products that meet business goals. I’m passionate about building usable experiences across SaaS, education, and cultural institutions. Outside of work, I enjoy learning new design systems and researching how data visualizations can reveal meaningful insights.

Sharon Tao

I’m Sharon Tao, a data-informed product designer who loves turning complex problems into human-centered solutions. I enjoy collaborating with cross-disciplinary teams to scope the right questions, craft clear user journeys, and ship products that meet business goals. I’m passionate about building usable experiences across SaaS, education, and cultural institutions. Outside of work, I enjoy learning new design systems and researching how data visualizations can reveal meaningful insights.

Available to hire

I’m Sharon Tao, a data-informed product designer who loves turning complex problems into human-centered solutions. I enjoy collaborating with cross-disciplinary teams to scope the right questions, craft clear user journeys, and ship products that meet business goals.

I’m passionate about building usable experiences across SaaS, education, and cultural institutions. Outside of work, I enjoy learning new design systems and researching how data visualizations can reveal meaningful insights.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Product Design Lead at Clearnomics
August 1, 2024 - August 1, 2024
Led the Partner Content Creation and Chart Exploration experiences, collaborating with researchers, engineers, marketing, and executives to define growth problems and establish business rules. The redesign drove a 20% increase in advisor satisfaction, enabled the sales team to close 25% more deals, and boosted enterprise client conversion by 200%, leading to new partnerships with Principal Asset Management, TCW, and Kitces. Spearheaded a responsive design system with comprehensive component documentation, improving development speed by 300% and ensuring scalability for future growth.
Product Designer at C4ADS
November 1, 2023 - November 6, 2025
Overseeing the product design lifecycle for C4ADS’s Seamless Horizon investigation platform, delivering multiple iterations that improved user acquisition, retention, and alignment with evolving business needs. Redesigned the Investigation Experience for data analysts by leading user research and creating intuitive user flows and data visualizations, resulting in a 40% increase in user satisfaction and 4× new user growth in the first month post-launch. Established the design foundation and culture, securing executive buy-in and scaling design impact by introducing component standards, research/testing protocols, and design sprints adopted firm-wide across product teams and analyst leads.
Product Designer at Parsnip.ai
May 1, 2023 - May 1, 2023
Led UX/UI design from concept to launch of the Parsnip.ai cooking app, exceeding KPI targets with 6,000+ activations in 6 months, 14,000 MAU, and a 4.9/5 App Store rating. Redesigned onboarding to clarify the value proposition and streamline flows, driving a 60% increase in sign-up rates. Revamped the Quiz and Assets experiences with simplified flows, upgraded UI, and gamification, boosting user conversion by 25%. Directed end-to-end design of the EdTech website, achieving 4,000 downloads in the first week and 30,000+ within 6 months.
UX/UI Designer at Rubin Museum of Art
January 1, 2023 - January 1, 2023
Redesigned the online visiting experience by creating a customized onboarding guide, increasing new user activation and return visitor retention. Analyzed data from surveys of 4,500+ users, key stakeholder interviews, and 50k+ Google Analytics reviews to inform design decisions.
Digital Media Producer & UI Designer at China Media Group (CMG), Healthcare Channel
January 1, 2019 - January 1, 2019
Managed two media products and established brand identity, collaborating with content writers to create digital content, ultimately attracting 1.5 million followers in 12 months. Produced the Doctors of China Awards ceremony, including its live broadcast on CCTV. The digital live streaming audience reached 655 million with 108 million engagements.
Product Designer at Clearnomics
January 1, 2024 - April 1, 2024
Designed and launched the Partner Content Creation and Chart Exploration experiences in 4 months, collaborating with researchers, engineers, marketing, and executives to define growth problems and establish business rules. The redesign increased advisor satisfaction by 20%, enabled the sales team to close 25% more deals, and boosted enterprise client conversions by 200%, leading to new partnerships with Principal Asset Management, TCW, and Kitces. Spearheaded a responsive design system with comprehensive component and pattern documentation, improving development speed by 300% and ensuring scalability for future growth.
Product Designer at Parsnip.ai
May 1, 2022 - May 1, 2023
Led UX/UI design from concept to launch of the Parsnip.ai cooking app, exceeding KPIs with 6,000+ activations in 6 months, 14,000 MAU, and a 4.9/5 App Store rating. Redesigned onboarding to clarify value, streamline flows, and benchmark against competitors, driving a 60% increase in sign-up rates. Revamped the Quiz and Assets experiences with simplified flows, upgraded UI, and gamification, boosting user conversion by 25%. Directed end-to-end design of the EdTech website, achieving 4,000 downloads in the first week and 30,000+ within 6 months.
UX/UI Designer at Rubin Museum of Art
June 1, 2022 - January 31, 2023
Redesigned the online visiting experience by creating a customized onboarding guide, increasing new user activation and return user retention rates. Analyzed data from surveys of 4,500+ users, key stakeholder interviews, and 50k+ Google Analytics reviews.
Digital Media Producer & UI Designer at China Media Group (CMG) Healthcare Channel
January 1, 2014 - January 1, 2019
Managed two media products, establishing brand identity, collaborating with content writers to create digital content, and attracting 1.5 million followers in 12 months. Produced the Doctors of China awards ceremony, including live broadcast on CCTV. The live streaming audience reached 655 million, with 108 million engagements.
Digital Media Producer & UI Designer at China Media Group (CMG) – Healthcare Channel
January 1, 2014 - January 1, 2019
Managed two media products, establish the brand identity, collaborating with content writers to create digital content, ultimately attracting 1.5 million followers in 12 months. Produced the 'Doctors of China' awards ceremony, including its live broadcast on CCTV. The user base for new media live streaming reached 655 million, and 108 million engagements.
Digital Media Producer & UI Designer at China Media Group (CMG) - Healthcare Channel
January 1, 2014 - January 1, 2019
Managed two media products and established brand identity, collaborating with content writers to create digital content, ultimately attracting 1.5 million followers in 12 months. Produced the Doctors of China Awards ceremony, including its live broadcast on CCTV. Led the live streaming of new media, reaching 655 million users with 108 million engagements.
Digital Media Producer & UI Designer at China Media Group (CMG) - Healthcare Channel
January 1, 2018 - January 1, 2022
Managed two media products, established brand identity, collaborating with content writers to create digital content, attracting 1.5 million followers in 12 months. Produced the Doctors of China Awards ceremony, including its live broadcast on CCTV. The user base for new media live streaming reached 655 million, and 108 million engagements.

Education

M.S. at Pratt Institute
January 11, 2030 - January 1, 2023
B.A. at Communication University of China
January 1, 2014 - January 1, 2014
M.S. Information Experience Design, Data Analytics & Visualization at Pratt Institute
January 1, 2023 - March 6, 2026
B.A. Communication & Television, Journalism at Communication University of China
January 1, 2014 - March 6, 2026
M.S. Information Experience Design, Data Analytics & Visualization at Pratt Institute
January 1, 2023 - March 6, 2026
B.A. Communication & Television, Journalism at Communication University of China
January 1, 2014 - January 1, 2014
M.S. at Pratt Institute
January 11, 2030 - January 1, 2023
B.A. at Communication University of China
January 11, 2030 - January 1, 2014
Master of Science in Information Experience Design, Data Analytics & Visualization at Pratt Institute
January 11, 2030 - March 7, 2026
Bachelor of Arts in Communication & Television, Journalism at Communication University of China
January 11, 2030 - March 7, 2026

Qualifications

Red Dot Award
January 1, 2025 - March 6, 2026
Tangi Band Awards
January 1, 2023 - March 6, 2026
MUSE Design Awards
January 1, 2023 - March 6, 2026

Industry Experience

Software & Internet, Education, Healthcare, Media & Entertainment, Professional Services