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I am a digital communications and social media professional with 7+ years of experience creating engaging, mission-driven content for faith-based, educational, and community-focused organizations. I excel in social media management, content planning, visual storytelling, and audience engagement across digital platforms. I translate complex messages into clear, relatable content that builds connection and community. I collaborate with leaders, departments, and creative partners to identify key messages and align communication plans with business and operational priorities. I oversee content calendars, workflows, and approvals to ensure timely, consistent posting across platforms, and I edit and approve materials to maintain accuracy and compliance.…I am a digital communications and social media professional with 7+ years of experience creating engaging, mission-driven content for faith-based, educational, and community-focused organizations. I excel in social media management, content planning, visual storytelling, and audience engagement across digital platforms. I translate complex messages into clear, relatable content that builds connection and community. I collaborate with leaders, departments, and creative partners to identify key messages and align communication plans with business and operational priorities. I oversee content calendars, workflows, and approvals to ensure timely, consistent posting across platforms, and I edit and approve materials to maintain accuracy and compliance.

Shaterra Pryor

Social Media Manager, Digital Marketer, Content Strategist, +2

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I am a digital communications and social media professional with 7+ years of experience creating engaging, mission-driven content for faith-based, educational, and community-focused organizations. I excel in social media management, content planning, visual storytelling, and audience engagement across digital platforms. I translate complex messages into clear, relatable content that builds connection and community. I collaborate with leaders, departments, and creative partners to identify key messages and align communication plans with business and operational priorities. I oversee content calendars, workflows, and approvals to ensure timely, consistent posting across platforms, and I edit and approve materials to maintain accuracy and compliance.…I am a digital communications and social media professional with 7+ years of experience creating engaging, mission-driven content for faith-based, educational, and community-focused organizations. I excel in social media management, content planning, visual storytelling, and audience engagement across digital platforms. I translate complex messages into clear, relatable content that builds connection and community. I collaborate with leaders, departments, and creative partners to identify key messages and align communication plans with business and operational priorities. I oversee content calendars, workflows, and approvals to ensure timely, consistent posting across platforms, and I edit and approve materials to maintain accuracy and compliance.

Available to hire

I am a digital communications and social media professional with 7+ years of experience creating engaging, mission-driven content for faith-based, educational, and community-focused organizations. I excel in social media management, content planning, visual storytelling, and audience engagement across digital platforms.

I translate complex messages into clear, relatable content that builds connection and community. I collaborate with leaders, departments, and creative partners to identify key messages and align communication plans with business and operational priorities. I oversee content calendars, workflows, and approvals to ensure timely, consistent posting across platforms, and I edit and approve materials to maintain accuracy and compliance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Video Production Director / Marketing Manager at Bethlehem Missionary Baptist Church

April 1, 2020 - January 1, 2021

Produced and edited weekly video programs and messaging content to support organizational communication goals; developed messaging strategies for social media advertising and audience engagement campaigns.

Marketing Associate at Mercer Capital

May 1, 2021 - July 1, 2022

Wrote and edited thought-leading articles, email campaigns, and blog content supporting corporate branding and client engagement. Developed messaging frameworks and campaign content aligned with industry verticals, ensuring clarity and consistency across communications.

Video Production Director / Marketing Manager at New Hope Missionary Baptist Church

January 1, 2023 - Present

Led the digital launch of BHSU’s College of Osteopathic Medicine (2024), achieving 40K+ organic impressions. Developed a campus-wide content governance system improving web accuracy and accessibility compliance. Increased overall digital reach by 284K+ (2023) through strategy-driven storytelling and SEO optimization. Streamlined digital governance and approval processes, improving turnaround time and departmental collaboration.

Media Director

May 1, 2017 - July 2, 2023

Wrote scripts, directed video and announcements, and created visual storytelling assets to communicate organizational priorities and community initiatives. Managed executive and pastoral communications across social media, live broadcasts, and internal messaging channels. Coordinated content calendars, project timelines, and production workflows to ensure high-quality output.