● 5+ years leading digital marketing, social media, and influencer partnerships across hospitality, restaurant, sports, and multi-brand environments, managing multiple stakeholders simultaneously.
● Managed social media and influencer programs across 2-4 platforms including Instagram and TikTok, supporting audiences from 5,000 to 300,000+ followers across guest, fan, and consumer brands.
● Delivered campaigns generating 15 million+ organic impressions annually, driving inbound engagement, social traffic, and brand visibility across hospitality, restaurant, and B2B brands without paid media.
● Drove 50% year-over-year Instagram follower growth by rebuilding content strategy, posting cadence, and visual identity for an institutional brand.
● Cut campaign turnaround 30-40% by producing GTM copy, short-form video, graphics, and podcast assets in-house, reducing agency dependency and accelerating time-to-market.
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