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Digital marketing specialist with a strong passion for digital culture and a background spanning marketing, data analytics, and accounting. Experienced across B2B, B2C, and D2C environments, I combine strategic creativity with an analytical mindset to optimise web performance, improve conversion rates, and deliver effective e-commerce and digital growth strategies. With a proven track record of driving high-impact performance across both web and social media platforms, my approach leverages data, user behaviour insights, and emerging digital trends to strengthen brand presence, enhance customer journeys, and support long-term business growth.…Digital marketing specialist with a strong passion for digital culture and a background spanning marketing, data analytics, and accounting. Experienced across B2B, B2C, and D2C environments, I combine strategic creativity with an analytical mindset to optimise web performance, improve conversion rates, and deliver effective e-commerce and digital growth strategies. With a proven track record of driving high-impact performance across both web and social media platforms, my approach leverages data, user behaviour insights, and emerging digital trends to strengthen brand presence, enhance customer journeys, and support long-term business growth.

Shaun Keane

Digital Marketer, Marketing Strategist, Marketing Consultant, +7

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Digital marketing specialist with a strong passion for digital culture and a background spanning marketing, data analytics, and accounting. Experienced across B2B, B2C, and D2C environments, I combine strategic creativity with an analytical mindset to optimise web performance, improve conversion rates, and deliver effective e-commerce and digital growth strategies. With a proven track record of driving high-impact performance across both web and social media platforms, my approach leverages data, user behaviour insights, and emerging digital trends to strengthen brand presence, enhance customer journeys, and support long-term business growth.…Digital marketing specialist with a strong passion for digital culture and a background spanning marketing, data analytics, and accounting. Experienced across B2B, B2C, and D2C environments, I combine strategic creativity with an analytical mindset to optimise web performance, improve conversion rates, and deliver effective e-commerce and digital growth strategies. With a proven track record of driving high-impact performance across both web and social media platforms, my approach leverages data, user behaviour insights, and emerging digital trends to strengthen brand presence, enhance customer journeys, and support long-term business growth.

Available to hire

Digital marketing specialist with a strong passion for digital culture and a background spanning marketing, data analytics, and accounting. Experienced across B2B, B2C, and D2C environments, I combine strategic creativity with an analytical mindset to optimise web performance, improve conversion rates, and deliver effective e-commerce and digital growth strategies.

With a proven track record of driving high-impact performance across both web and social media platforms, my approach leverages data, user behaviour insights, and emerging digital trends to strengthen brand presence, enhance customer journeys, and support long-term business growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Manager at Syntho

May 23, 2023 - Present

• Scaled Syntho from ~300 to 1,700+ paid users and £1M+ ARR, owning end-to-end marketing strategy and execution within a bootstrapped EdTech startup. • Led marketing for Syntho’s launch as an official education partner for Spotify Courses, developing campaign assets and coordinating global communications to reach 713M+ users. • Grew Instagram to 48K followers through data-driven content strategy, significantly increasing engagement, reach, and brand visibility. • Owned lifecycle marketing across email, push, and in-app channels (Braze), driving user acquisition, activation, engagement, and retention. • Built and optimised the Syntho website for lead generation, improving conversion rates through SEO, landing pages, CRO, and analytics-led iteration. • Managed paid media strategy across Meta and Google, optimising performance and ROI within tight budget constraints. • Defined and executed cross-channel content strategy across app, web, and social, ensuring consistent growth and brand positioning. • Worked cross-functionally with product and developers to improve UX and align marketing with product experience. • Built and managed acquisition campaigns and partnerships with globally recognised touring artists to drive platform growth and credibility.

Premier League Commercial Accountant / FTC at Manchester United Football Club

April 1, 2019 - December 1, 2019

Owned the budgeting and analysis for Manchester United Premier League home football games, managing millions in revenue per match across various streams, including Match Day income, car park fees, catering sales, and merchandise. Conducted detailed analysis of football player and crowd engagement metrics to provide comprehensive insights into game-day performance. Prepared and reviewed monthly management accounts, including variance analysis and commentary. Managed financial reporting, ensuring accurate balance sheet reconciliations and nominal code analysis. Collaborated on budget preparation with department heads and the Senior Finance Business Partner. Developed KPls to enhance management information and streamline reporting processes Promoted financial awareness and acted as a key resource for business managers, strengthening communication across departments. Utilised financial systems including Microsoft Dynamics GP, Venuemaster, Ticketmaster, and Sport XR for effective financial managaement.

Management Accountant (FTC) at Sodexo

July 1, 2018 - April 1, 2019

Budgeting and financial analysis for multiple client accounts, ensuring accurate monthly management reporting and cost controls.

Digital Marketing Manager at Keynote Educational

May 1, 2021 - May 1, 2022

Planned, executed, and optimised multi-channel digital marketing campaigns, including email marketing, paid advertising, and website content, driving a 962% year-on-year sales increase and significantly boosting engagement. Designed and built a new company website, managed and maintained the e-commerce content for a large product catalogue of over 300 items, ensuring accuracy, consistency, and a seamless user experience. Analysed marketing data and customer behaviour to inform strategy, segment audiences, and improve overall campaign performance and ROl. Developed and maintained brand visuals, creative assets, and digital content, enhancing the company's online presence and brand recognition. Collaborated across teams to align marketing initiatives with business objectives, implementing strategies that maximised sales and audience engagement.