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Digital marketing specialist with a strong passion for digital culture and a background spanning marketing, data analytics, and accounting. Experienced across B2B, B2C, and D2C environments, I combine strategic creativity with an analytical mindset to optimise web performance, improve conversion rates, and deliver effective e-commerce and digital growth strategies. With a proven track record of driving high-impact performance across both web and social media platforms, my approach leverages data, user behaviour insights, and emerging digital trends to strengthen brand presence, enhance customer journeys, and support long-term business growth.…Digital marketing specialist with a strong passion for digital culture and a background spanning marketing, data analytics, and accounting. Experienced across B2B, B2C, and D2C environments, I combine strategic creativity with an analytical mindset to optimise web performance, improve conversion rates, and deliver effective e-commerce and digital growth strategies. With a proven track record of driving high-impact performance across both web and social media platforms, my approach leverages data, user behaviour insights, and emerging digital trends to strengthen brand presence, enhance customer journeys, and support long-term business growth.

Shaun Keane

Digital Marketer, Marketing Strategist, Marketing Consultant, +7

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Digital marketing specialist with a strong passion for digital culture and a background spanning marketing, data analytics, and accounting. Experienced across B2B, B2C, and D2C environments, I combine strategic creativity with an analytical mindset to optimise web performance, improve conversion rates, and deliver effective e-commerce and digital growth strategies. With a proven track record of driving high-impact performance across both web and social media platforms, my approach leverages data, user behaviour insights, and emerging digital trends to strengthen brand presence, enhance customer journeys, and support long-term business growth.…Digital marketing specialist with a strong passion for digital culture and a background spanning marketing, data analytics, and accounting. Experienced across B2B, B2C, and D2C environments, I combine strategic creativity with an analytical mindset to optimise web performance, improve conversion rates, and deliver effective e-commerce and digital growth strategies. With a proven track record of driving high-impact performance across both web and social media platforms, my approach leverages data, user behaviour insights, and emerging digital trends to strengthen brand presence, enhance customer journeys, and support long-term business growth.

Available to hire

Digital marketing specialist with a strong passion for digital culture and a background spanning marketing, data analytics, and accounting. Experienced across B2B, B2C, and D2C environments, I combine strategic creativity with an analytical mindset to optimise web performance, improve conversion rates, and deliver effective e-commerce and digital growth strategies.

With a proven track record of driving high-impact performance across both web and social media platforms, my approach leverages data, user behaviour insights, and emerging digital trends to strengthen brand presence, enhance customer journeys, and support long-term business growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Manager at Syntho

May 23, 2023 - Present

Led cross-channel digital marketing and growth initiatives, shaping launch communications, internal alignment, and course/membership strategies. Grew paid users from ~300 in May 2023 to 1,570+ by December 2025, directly contributing to ~£550K revenue in 2024 and £1m+ in 2025.

Premier League Commercial Accountant / FTC at Manchester United Football Club

April 1, 2019 - December 1, 2019

Owned the budgeting and analysis for Manchester United Premier League home football games, managing millions in revenue per match across various streams, including Match Day income, car park fees, catering sales, and merchandise. Conducted detailed analysis of football player and crowd engagement metrics to provide comprehensive insights into game-day performance. Prepared and reviewed monthly management accounts, including variance analysis and commentary. Managed financial reporting, ensuring accurate balance sheet reconciliations and nominal code analysis. Collaborated on budget preparation with department heads and the Senior Finance Business Partner. Developed KPls to enhance management information and streamline reporting processes Promoted financial awareness and acted as a key resource for business managers, strengthening communication across departments. Utilised financial systems including Microsoft Dynamics GP, Venuemaster, Ticketmaster, and Sport XR for effective financial managaement.

Management Accountant (FTC) at Sodexo

July 1, 2018 - April 1, 2019

Budgeting and financial analysis for multiple client accounts, ensuring accurate monthly management reporting and cost controls.

Digital Marketing Manager at Keynote Educational

May 1, 2021 - May 1, 2022

Planned, executed, and optimised multi-channel digital marketing campaigns, including email marketing, paid advertising, and website content, driving a 962% year-on-year sales increase and significantly boosting engagement. Designed and built a new company website, managed and maintained the e-commerce content for a large product catalogue of over 300 items, ensuring accuracy, consistency, and a seamless user experience. Analysed marketing data and customer behaviour to inform strategy, segment audiences, and improve overall campaign performance and ROl. Developed and maintained brand visuals, creative assets, and digital content, enhancing the company's online presence and brand recognition. Collaborated across teams to align marketing initiatives with business objectives, implementing strategies that maximised sales and audience engagement.