I’m Shaun Ridderbush, a Milwaukee-based Brand Operations Leader driving end-to-end brand strategy, marketing execution, and e-commerce growth for a fast-scaling hemp wellness company. I own digital marketing, DTC performance, and the brand voice, while leading a fulfillment team and managing marketing and shipping budgets. I also represent the brand publicly as a spokesperson and partner with product teams on innovation and campaigns that resonate with real consumer needs.
In parallel, I create and host SR Media programs for outdoor and fishing audiences, turning brand messaging into authentic, high-performing content across radio, podcasts, and video. I collaborate with outdoor brands, media partners, and communities to craft stories that engage, convert, and build lasting brand value. I’ve also thrived in operational and on-air roles—from Manager on Duty at a Milwaukee gym to hosting a morning show on iHeartMedia—sharing my passion for the outdoors and compelling storytelling.
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