I’m Shaun Ridderbush, a Milwaukee-based Brand Operations Leader driving end-to-end brand strategy, marketing execution, and e-commerce growth for a fast-scaling hemp wellness company. I own digital marketing, DTC performance, and the brand voice, while leading a fulfillment team and managing marketing and shipping budgets. I also represent the brand publicly as a spokesperson and partner with product teams on innovation and campaigns that resonate with real consumer needs. In parallel, I create and host SR Media programs for outdoor and fishing audiences, turning brand messaging into authentic, high-performing content across radio, podcasts, and video. I collaborate with outdoor brands, media partners, and communities to craft stories that engage, convert, and build lasting brand value. I’ve also thrived in operational and on-air roles—from Manager on Duty at a Milwaukee gym to hosting a morning show on iHeartMedia—sharing my passion for the outdoors and compelling storytelling.

Shaun Ridderbush

I’m Shaun Ridderbush, a Milwaukee-based Brand Operations Leader driving end-to-end brand strategy, marketing execution, and e-commerce growth for a fast-scaling hemp wellness company. I own digital marketing, DTC performance, and the brand voice, while leading a fulfillment team and managing marketing and shipping budgets. I also represent the brand publicly as a spokesperson and partner with product teams on innovation and campaigns that resonate with real consumer needs. In parallel, I create and host SR Media programs for outdoor and fishing audiences, turning brand messaging into authentic, high-performing content across radio, podcasts, and video. I collaborate with outdoor brands, media partners, and communities to craft stories that engage, convert, and build lasting brand value. I’ve also thrived in operational and on-air roles—from Manager on Duty at a Milwaukee gym to hosting a morning show on iHeartMedia—sharing my passion for the outdoors and compelling storytelling.

Available to hire

I’m Shaun Ridderbush, a Milwaukee-based Brand Operations Leader driving end-to-end brand strategy, marketing execution, and e-commerce growth for a fast-scaling hemp wellness company. I own digital marketing, DTC performance, and the brand voice, while leading a fulfillment team and managing marketing and shipping budgets. I also represent the brand publicly as a spokesperson and partner with product teams on innovation and campaigns that resonate with real consumer needs.

In parallel, I create and host SR Media programs for outdoor and fishing audiences, turning brand messaging into authentic, high-performing content across radio, podcasts, and video. I collaborate with outdoor brands, media partners, and communities to craft stories that engage, convert, and build lasting brand value. I’ve also thrived in operational and on-air roles—from Manager on Duty at a Milwaukee gym to hosting a morning show on iHeartMedia—sharing my passion for the outdoors and compelling storytelling.

See more

Language

English
Fluent

Work Experience

Brand Operations Manager at Kind Oasis / ERTH Wellness
August 1, 2024 - Present
Oversees end-to-end brand strategy, marketing execution, e-commerce growth, and fulfillment operations for a rapidly scaling hemp wellness company. Owns digital marketing, DTC performance, brand voice, and customer experience while leading a fulfillment team and managing marketing and shipping budgets. Acts as a public-facing brand spokesperson and strategic partner in product innovation and campaign development. Led 200%+ YOY revenue growth by aligning brand positioning, product storytelling, and digital campaigns with consumer demand and purchasing behavior. Partnered with product development and R&D to launch new SKUs, translating consumer feedback and market trends into product innovation. Evaluated campaign and channel performance using KPIs and analytics to optimize spend, messaging, and conversion.
On Air Personality / Host / Content Creator at SR Media
May 1, 2021 - Present
Independent consumer media platform focused on fishing and outdoor audiences. Create and host terrestrial radio broadcast shows and podcasts for network broadcast, along with filming, editing, and producing targeted video content for brands. Align digital and social media strategies to drive reach, engagement, and brand growth; translate brand and product messaging into high-performing content and identify content opportunities that connect with audiences and build long-term brand value.
Manager on Duty / Operations Staff Lead at Wisconsin Athletic Club
August 1, 2023 - August 1, 2024
Supervised day-to-day club operations in the absence of Service and General Managers, ensuring a high-quality member experience and smooth operational flow. Managed staffing levels and scheduling within payroll budgets, coached and developed employees, and communicated operational updates to leadership.
On Air Personality / Influencer / Cluster Imaging Director at iHeartMedia
January 1, 2014 - April 1, 2023
Morning show host on WMIL, Milwaukee, WI (Ridder, Scott and Shannen), Mon–Fri 5a-10a; 2021 CMA Winner for Best Large Market Personality.

Education

Criminal Justice (Coursework Completed) at Northeastern Wisconsin Technical College
January 11, 2030 - April 8, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Consumer Goods, Retail, Other