I have produced and managed social content and campaigns across global markets, including Bali, Accraa, Miami, Los Angeles, NYC, and more. For a recent campaign, I did creative ideation & content creation to produce engaging social-first content, resulting in 557K+ organic views & 19K+ organic likes. I have managed over 50 creative teams to produce engaging social content that converts.…

Shawnee Owens

I have produced and managed social content and campaigns across global markets, including Bali, Accraa, Miami, Los Angeles, NYC, and more. For a recent campaign, I did creative ideation & content creation to produce engaging social-first content, resulting in 557K+ organic views & 19K+ organic likes. I have managed over 50 creative teams to produce engaging social content that converts.…

Available to hire

I have produced and managed social content and campaigns across global markets, including Bali, Accraa, Miami, Los Angeles, NYC, and more. For a recent campaign, I did creative ideation & content creation to produce engaging social-first content, resulting in 557K+ organic views & 19K+ organic likes. I have managed over 50 creative teams to produce engaging social content that converts.

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Language

English
Fluent

Work Experience

Digital Content Producer at Backwoods
May 4, 2023 - Present
Ideate & Create engaging social-first content resulting in 557K+ organic views & 19K+ organic likes. Maintained campaign schedules and facilitated weekly meetings to track progress, provide feedback, and mitigate delays. Oversaw the complete content production process—from roadmap planning and briefing to final execution—across multiple branded campaigns and product drops. Collaborated with strategy, creative, and social teams to ensure timely delivery of digital assets across all brand- owned channels.
Content Manager at Matrix MKTG
October 28, 2022 - Present
Built and managed a company-wide Content Management System utilized by internal teams and external clients Managed content development and execution across website, email, and social media for corporate brands. Created detailed project briefs to inform creative assets and campaigns in collaboration with strategy, design, and client teams. Supported brand launches, influencer campaigns, and cross- functional reviews to ensure alignment with business goals.
Marketing Coordinator at Mercedes Benz
May 4, 2022 - Present
Managed and updated content for corporate websites and digital ads. Coordinated email marketing campaigns to a list of over 30,000 recipients, ensuring accurate deployment and content consistency across platforms. Worked closely with account teams to execute brand-wide content updates and product promotions.

Education

Bachelor's in Fine Arts / Film Production at Howard University
January 11, 2014 - May 1, 2018

Qualifications

Asana Certified
January 11, 2030 - May 1, 2026

Industry Experience

Media & Entertainment, Travel & Hospitality, Other
    paper Content Producer

    554K Views. 19.2K Likes. 6.6K Shares. 100% Organic. Produced content for Backwoods Cigars Rum Cake social campaign launch. From creative ideation to filming and editing, our goal was to premiere the product in a unique, fresh, and enticing way.

    paper Travel Content Experience Recap

    29.3K Views. 1,388 Likes. 459 Shares. 100% Organic. Partnered with Jet Black Travel to produce engaging and impactful travel content. The authentic and informative storytelling positions every brand experience as must-see.