I’m Shawn Hopkins, a multidisciplinary Graphic Designer and Art Director with 20 years of experience across games, entertainment, digital products, and marketing. I help businesses and creative brands turn ideas into clear, compelling campaign visuals — including ad concepts, promotional design, landing page direction, UI/UX, and brand-focused creative assets. My background combines visual storytelling, game art direction, marketing design, and hands-on production. I’ve led projects from concept to launch, supported campaign and product creative, built UI/UX systems, and developed visuals that balance strong creative direction with real-world production needs. I’m currently available for freelance campaign creative, ad design, landing page direction, promotional design, and visual development projects.

Shawn Hopkins

I’m Shawn Hopkins, a multidisciplinary Graphic Designer and Art Director with 20 years of experience across games, entertainment, digital products, and marketing. I help businesses and creative brands turn ideas into clear, compelling campaign visuals — including ad concepts, promotional design, landing page direction, UI/UX, and brand-focused creative assets. My background combines visual storytelling, game art direction, marketing design, and hands-on production. I’ve led projects from concept to launch, supported campaign and product creative, built UI/UX systems, and developed visuals that balance strong creative direction with real-world production needs. I’m currently available for freelance campaign creative, ad design, landing page direction, promotional design, and visual development projects.

Available to hire

I’m Shawn Hopkins, a multidisciplinary Graphic Designer and Art Director with 20 years of experience across games, entertainment, digital products, and marketing.

I help businesses and creative brands turn ideas into clear, compelling campaign visuals — including ad concepts, promotional design, landing page direction, UI/UX, and brand-focused creative assets.

My background combines visual storytelling, game art direction, marketing design, and hands-on production. I’ve led projects from concept to launch, supported campaign and product creative, built UI/UX systems, and developed visuals that balance strong creative direction with real-world production needs.

I’m currently available for freelance campaign creative, ad design, landing page direction, promotional design, and visual development projects.

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Work Experience

Art Director / Lead Artist / Technical Artist / Developer at SHG Studios
January 1, 2013 - June 1, 2025
Led visual development for 12+ mobile and PC titles, establishing cohesive art styles, visual targets, and production-ready style guides. Created and implemented characters, environments, UI/UX assets, animations, VFX, icons, and promotional assets for Unity-based games. Defined visual direction for casual and mid-core experiences, ensuring art-supported gameplay clarity, player engagement, and product goals. Built and improved art pipelines for asset creation, review, optimization, export, and Unity integration, reducing production time by approximately 25%. Developed shaders, VFX, technical art solutions, and pipelines to support stylized visuals while maintaining mobile performance. Partnered with programmers, designers, and product stakeholders to align visuals with gameplay systems, feature requirements, and technical constraints. Reviewed and approved assets before integration, ensuring visual consistency, usability, performance, and alignment with art direction. Designed mobile-

Education

Diploma, Video Game Development and Design at IOS College
January 1, 2010 - January 1, 2012
Diploma, Computer Graphic Arts at International Career School Canada
January 1, 2002 - January 1, 2004

Qualifications

Add your qualifications or awards here.

Industry Experience

Gaming, Software & Internet, Media & Entertainment