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Hey, I’m Shayla Andersen — a motivated and creative marketing professional with hands-on experience in social media strategy, content creation, and brand storytelling across fashion and lifestyle. I thrive on turning ideas into engaging campaigns that resonate with audiences and drive results. I’m passionate about authentic engagement and building meaningful connections between brands and people, using collaborative, data-informed approaches to deliver standout content across platforms.…Hey, I’m Shayla Andersen — a motivated and creative marketing professional with hands-on experience in social media strategy, content creation, and brand storytelling across fashion and lifestyle. I thrive on turning ideas into engaging campaigns that resonate with audiences and drive results. I’m passionate about authentic engagement and building meaningful connections between brands and people, using collaborative, data-informed approaches to deliver standout content across platforms.

Shayla Andersen

Social Media Manager, Content Creator, Brand Strategist, +5

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Hey, I’m Shayla Andersen — a motivated and creative marketing professional with hands-on experience in social media strategy, content creation, and brand storytelling across fashion and lifestyle. I thrive on turning ideas into engaging campaigns that resonate with audiences and drive results. I’m passionate about authentic engagement and building meaningful connections between brands and people, using collaborative, data-informed approaches to deliver standout content across platforms.…Hey, I’m Shayla Andersen — a motivated and creative marketing professional with hands-on experience in social media strategy, content creation, and brand storytelling across fashion and lifestyle. I thrive on turning ideas into engaging campaigns that resonate with audiences and drive results. I’m passionate about authentic engagement and building meaningful connections between brands and people, using collaborative, data-informed approaches to deliver standout content across platforms.

Available to hire

Hey, I’m Shayla Andersen — a motivated and creative marketing professional with hands-on experience in social media strategy, content creation, and brand storytelling across fashion and lifestyle. I thrive on turning ideas into engaging campaigns that resonate with audiences and drive results.

I’m passionate about authentic engagement and building meaningful connections between brands and people, using collaborative, data-informed approaches to deliver standout content across platforms.

Skills

Canva

CapCut

Brand Identity

Freehand Digital Illustration

Instagram

Experience Level

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Co-ordinator at University of the Sunshine Coast Pasifika Association

October 1, 2025 - October 1, 2025

Planned and scheduled social media content for multiple clients; created and edited TikTok videos, Instagram stories, and posts using Canva; conducted research and compiled databases of potential influencers and UGC creators for future collaborations; assisted with content shoots, capturing behind-the-scenes footage and supporting the creative team; analyzed social media insights and engagement data to refine marketing strategies and improve performance; supervised a team of sales staff; trained team members on sales techniques, product knowledge, and company policies; monitored sales targets and KPIs; implemented strategies to drive revenue and achieve team goals; planned and executed in-store promotions and marketing initiatives.

Social Media Marketing Intern at By ABLO

April 1, 2025 - July 1, 2025

Planned and scheduled social media content for multiple clients around key dates and events. Created and edited TikTok videos, Instagram stories, and posts using CapCut and Canva. Conducted research and compiled databases of potential influencers and UGC creators for future collaborations. Assisted with content shoots, capturing behind-the- scenes footage and supporting the creative team. Developed EDM mock-ups to enhance brand promotions and client communications.

Retail Team Leader at Factorie

January 1, 2022 - Present

Supervised daily store operations including stock management, visual merchandising, and cash handling. Led a team to deliver strong customer service and sales performance, while ensuring store standards and processes were followed.