Available to hire
Brand marketing and creative strategist shaping luxury hospitality, fashion, and lifestyle brands through original concepts and data-driven insights. Experienced in translating brand positioning into expressive systems, campaigns, and content that drive growth and long-term brand equity.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Social Media & Marketing Manager at Marysia
January 1, 2013 - January 1, 2015Led marketing efforts for new collections, evergreen initiatives, and limited e-commerce drops; owned social strategy, newsletter campaigns, and influencer marketing to drive sales and brand loyalty.
Senior Creative Marketing Manager at Proper Hospitality
November 1, 2024 - August 1, 2025Own brand positioning and marketing strategy across hotel, restaurant, and membership verticals; translating core brand pillars into integrated campaigns and content frameworks that supported growth across key business priorities. Launched and scaled social media presence for new properties in competitive markets, establishing brand voice and visual direction, achieving 100%+ audience growth within six months. Directed multi-format creative production across campaigns, content, and social-first storytelling; provided hands-on art direction and on-site photo shoot leadership to deliver elevated brand photography and video assets. Led cross-functional influencer marketing initiatives and end-to-end talent sourcing, vetting, and negotiating agreements.
Brand Marketing & Creative Strategist at Proper Hospitality
January 1, 2015 - January 1, 2017Led brand positioning and narrative development; translated core brand pillars into expressive systems, campaigns, and content; oversaw creative briefs and asset oversight; directed social media and content strategy; produced on-site photo shoot direction; driving growth and long-term brand equity.
Influencer Marketing at Marysia
January 1, 2022 - August 1, 2025Led influencer marketing programs across 12+ properties; defined platform approach and brand voice; managed content, data insights, reporting; oversaw project workflow and marketing tools; built cohesive digital presence and audience growth.
Creative Marketing Manager at Marysia
November 1, 2020 - August 1, 2025Own brand positioning and marketing strategy across hotel, restaurant, and membership initiatives; launched and scaled social presence for new properties; established brand voice and visual identity; achieved strong audience growth.
Senior Creative Marketing Manager at Marysia
November 1, 2024 - August 1, 2025Led multi-format creative production across campaigns; supported on-site activations and photo shoots; directed content that strengthened brand positioning and visibility; managed end-to-end influencer initiatives and talent partnerships.
Education
at University of Louisville
April 1, 2019 - January 1, 2022 at Fashion Institute of Design & Merchandising
January 11, 2030 - January 9, 2026Bachelor's degree at University of Louisville
April 1, 2019 - January 1, 2022 at Fashion Institute of Design & Merchandising
January 11, 2030 - January 9, 2026Qualifications
Industry Experience
Media & Entertainment, Travel & Hospitality, Retail, Professional Services, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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