Brand marketing and creative strategist shaping luxury hospitality, fashion, and lifestyle brands through original concepts and data-driven insights. Experienced in translating brand positioning into expressive systems, campaigns, and content that drive growth and long-term brand equity.

Shea Clooney Lodge

Brand marketing and creative strategist shaping luxury hospitality, fashion, and lifestyle brands through original concepts and data-driven insights. Experienced in translating brand positioning into expressive systems, campaigns, and content that drive growth and long-term brand equity.

Available to hire

Brand marketing and creative strategist shaping luxury hospitality, fashion, and lifestyle brands through original concepts and data-driven insights. Experienced in translating brand positioning into expressive systems, campaigns, and content that drive growth and long-term brand equity.

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Language

English
Fluent

Work Experience

Social Media & Marketing Manager at Marysia
January 1, 2013 - January 1, 2015
Led marketing efforts for new collections, evergreen initiatives, and limited e-commerce drops; owned social strategy, newsletter campaigns, and influencer marketing to drive sales and brand loyalty.
Senior Creative Marketing Manager at Proper Hospitality
November 1, 2024 - August 1, 2025
Own brand positioning and marketing strategy across hotel, restaurant, and membership verticals; translating core brand pillars into integrated campaigns and content frameworks that supported growth across key business priorities. Launched and scaled social media presence for new properties in competitive markets, establishing brand voice and visual direction, achieving 100%+ audience growth within six months. Directed multi-format creative production across campaigns, content, and social-first storytelling; provided hands-on art direction and on-site photo shoot leadership to deliver elevated brand photography and video assets. Led cross-functional influencer marketing initiatives and end-to-end talent sourcing, vetting, and negotiating agreements.
Brand Marketing & Creative Strategist at Proper Hospitality
January 1, 2015 - January 1, 2017
Led brand positioning and narrative development; translated core brand pillars into expressive systems, campaigns, and content; oversaw creative briefs and asset oversight; directed social media and content strategy; produced on-site photo shoot direction; driving growth and long-term brand equity.
Influencer Marketing at Marysia
January 1, 2022 - August 1, 2025
Led influencer marketing programs across 12+ properties; defined platform approach and brand voice; managed content, data insights, reporting; oversaw project workflow and marketing tools; built cohesive digital presence and audience growth.
Creative Marketing Manager at Marysia
November 1, 2020 - August 1, 2025
Own brand positioning and marketing strategy across hotel, restaurant, and membership initiatives; launched and scaled social presence for new properties; established brand voice and visual identity; achieved strong audience growth.
Senior Creative Marketing Manager at Marysia
November 1, 2024 - August 1, 2025
Led multi-format creative production across campaigns; supported on-site activations and photo shoots; directed content that strengthened brand positioning and visibility; managed end-to-end influencer initiatives and talent partnerships.

Education

at University of Louisville
April 1, 2019 - January 1, 2022
at Fashion Institute of Design & Merchandising
January 11, 2030 - January 9, 2026
Bachelor's degree at University of Louisville
April 1, 2019 - January 1, 2022
at Fashion Institute of Design & Merchandising
January 11, 2030 - January 9, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality, Retail, Professional Services, Other