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Wine industry operations and marketing professional with 14+ years of experience leading operations, customer experience, account management, project execution, and business development. Experienced in winery hospitality, social media marketing, association communications, sales, and operational leadership. Currently serving as the Digital Media & Communications Coordinator for the Arizona Wine Growers Association while supporting in-tasting room operations for Salvatore Vineyard and Passion Cellars. Creator of the Arizona wine-focused Instagram brand @azwin oz (est. 2019), showcasing wineries, wine education, tourism, events, and industry storytelling across Arizona.…Wine industry operations and marketing professional with 14+ years of experience leading operations, customer experience, account management, project execution, and business development. Experienced in winery hospitality, social media marketing, association communications, sales, and operational leadership. Currently serving as the Digital Media & Communications Coordinator for the Arizona Wine Growers Association while supporting in-tasting room operations for Salvatore Vineyard and Passion Cellars. Creator of the Arizona wine-focused Instagram brand @azwin oz (est. 2019), showcasing wineries, wine education, tourism, events, and industry storytelling across Arizona.

Sheena Jones

Digital Marketer, Social Media Manager, Content Producer, +3

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Wine industry operations and marketing professional with 14+ years of experience leading operations, customer experience, account management, project execution, and business development. Experienced in winery hospitality, social media marketing, association communications, sales, and operational leadership. Currently serving as the Digital Media & Communications Coordinator for the Arizona Wine Growers Association while supporting in-tasting room operations for Salvatore Vineyard and Passion Cellars. Creator of the Arizona wine-focused Instagram brand @azwin oz (est. 2019), showcasing wineries, wine education, tourism, events, and industry storytelling across Arizona.…Wine industry operations and marketing professional with 14+ years of experience leading operations, customer experience, account management, project execution, and business development. Experienced in winery hospitality, social media marketing, association communications, sales, and operational leadership. Currently serving as the Digital Media & Communications Coordinator for the Arizona Wine Growers Association while supporting in-tasting room operations for Salvatore Vineyard and Passion Cellars. Creator of the Arizona wine-focused Instagram brand @azwin oz (est. 2019), showcasing wineries, wine education, tourism, events, and industry storytelling across Arizona.

Available to hire

Wine industry operations and marketing professional with 14+ years of experience leading operations, customer experience, account management, project execution, and business development. Experienced in winery hospitality, social media marketing, association communications, sales, and operational leadership.

Currently serving as the Digital Media & Communications Coordinator for the Arizona Wine Growers Association while supporting in-tasting room operations for Salvatore Vineyard and Passion Cellars. Creator of the Arizona wine-focused Instagram brand @azwin oz (est. 2019), showcasing wineries, wine education, tourism, events, and industry storytelling across Arizona.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Tasting Room Associate & Hospitality Specialist at Salvatore Vineyard / Passion Cellars

December 1, 2025 - Present

Delivers premium guest experiences while supporting day-to-day tasting room operations for two Arizona wine brands. Conducts wine tastings and educates guests on Arizona wines, varietals, vineyards, and winemaking practices. Drives wine club memberships, bottle sales, and customer retention. Supports inventory management, merchandising, and event execution. Maintains exceptional customer service standards in a high-touch hospitality environment, building relationships with local consumers, tourists, wine club members, and industry professionals. Assists with social media content creation and event promotion initiatives.

Licensed Insurance Agent at Transparent Financial / Globe Life Family Heritage Division

January 1, 2025 - January 1, 2026

Provide supplemental insurance solutions to business owners, employees, and professionals throughout Arizona. Conduct consultative sales presentations and relationship-building activities. Manage prospecting, lead generation, and client retention efforts while developing partnerships with business owners and industry organizations. Analyze customer needs and deliver customized benefit solutions.

Licensed Insurance Agent (Life & Health) at Transparent Financial / Globe Life Family Heritage Division

January 1, 2025 - January 1, 2026

Provides supplemental insurance solutions to business owners, employees, and professionals throughout Arizona. Conducts consultative sales presentations and relationship-building activities. Manages prospecting, lead generation, and client retention efforts. Develops partnerships with business owners and industry organizations, analyzes customer needs, and delivers customized benefit solutions.

Digital Media & Communications Coordinator at Arizona Wine Growers Association

January 1, 2025 - Present

Leads digital communications and social media efforts supporting Arizona’s statewide wine industry. Manages association social channels (Instagram, Facebook, and other platforms) and promotes winery events, festivals, educational programs, legislative updates, and member achievements. Develops content strategies to increase member visibility and strengthen industry engagement. Coordinates communications with winery owners, vineyard operators, tourism partners, and stakeholders; assists with website content management and digital branding initiatives. Creates marketing campaigns supporting membership growth and event participation, builds media libraries and brand assets for state-wide marketing efforts, and supports annual conferences, industry summits, wine competitions, and promotional initiatives.

Founder & Content Creator at AZWin oz (Wine & Lifestyle Brand)

January 1, 2019 - Present

Founded and manage an Arizona wine-focused digital media platform dedicated to promoting local wineries, wine tourism, events, and education. Created and grew a recognizable social media presence within Arizona’s wine community by producing photography, video content, reels, winery features, and event coverage. Collaborate with winery owners, tasting rooms, wine festivals, and tourism organizations to highlight Arizona wine regions including Sonoita, Willcox, Verde Valley, and Scottsdale. Develop marketing campaigns to increase visibility and customer engagement for local wine brands and build industry relationships across the Arizona wine network.

Founder & Content Creator at AZwinOz Wine & Lifestyle Brand (@azwinOz)

January 1, 2019 - Present

Founded and manages an Arizona wine-focused digital media platform promoting local wineries, wine tourism, events, and education. Created and grew a recognizable social media presence within Arizona’s wine community through photography, video content, reels, winery features, and event coverage. Collaborates with winery owners, tasting rooms, wine festivals, and tourism organizations to promote Arizona wine regions including Sonoita, Willcox, Verde Valley, and Scottsdale. Develops marketing campaigns to increase visibility and customer engagement for local wine brands and builds relationships across the Arizona wine industry network.

Operations & Customer Success Leadership (various SaaS/technology and business service orgs) at Various

January 1, 2010 - January 1, 2025

Progressive leadership roles spanning operations management, customer success, project management, account management, and business process improvement. Managed customer-facing operations to support business growth and service delivery; led cross-functional teams focused on operational efficiency and client satisfaction. Oversaw project implementation and process improvement initiatives, including workflow optimization. Developed reporting dashboards and performance metrics to support executive decision-making. Managed enterprise client relationships and strategic accounts, improved service quality, operational performance, and customer retention, and coordinated training, onboarding, and employee development programs.

Operations & Customer Success Leadership (various roles) at Various SaaS, Technology, and Business Service Organizations

January 1, 2010 - December 31, 2025

Progressive leadership roles spanning operations management, customer success, project management, account management, and business process improvement. Managed customer-facing operations to support business growth and service delivery; led cross-functional teams focused on operational efficiency and client satisfaction. Oversaw project implementation and process improvement initiatives, optimizing workflows. Developed reporting dashboards and performance metrics to support executive decision-making. Managed enterprise client relationships and strategic accounts, improving service quality, operational performance, and customer retention. Coordinated training, onboarding, and employee development programs.