Sheena Katz is a brand, impact, and social strategy consultant with over a decade of experience across global media, advertising, and purpose-driven organizations. She previously served as an executive at NBCUniversal, where she advised major brands on storytelling, audience engagement, and digital strategy across multi-platform ecosystems. Today, Sheena works independently with global networks, nonprofits, and values-aligned brands to develop authentic social media and content strategies that elevate thought leadership, strengthen community engagement, and drive meaningful visibility. Her work sits at the intersection of culture, media, and social impact, with a focus on amplifying underrepresented voices and building credibility across global and diaspora audiences. She brings a strategic-first approach to social media — grounding content in clear narrative, cultural context, and measurable goals — while overseeing execution across platforms including LinkedIn, Instagram, and Facebook. Sheena is known for translating complex missions into compelling digital stories that resonate with both community-based and professional audiences.

Sheena Katz

Sheena Katz is a brand, impact, and social strategy consultant with over a decade of experience across global media, advertising, and purpose-driven organizations. She previously served as an executive at NBCUniversal, where she advised major brands on storytelling, audience engagement, and digital strategy across multi-platform ecosystems. Today, Sheena works independently with global networks, nonprofits, and values-aligned brands to develop authentic social media and content strategies that elevate thought leadership, strengthen community engagement, and drive meaningful visibility. Her work sits at the intersection of culture, media, and social impact, with a focus on amplifying underrepresented voices and building credibility across global and diaspora audiences. She brings a strategic-first approach to social media — grounding content in clear narrative, cultural context, and measurable goals — while overseeing execution across platforms including LinkedIn, Instagram, and Facebook. Sheena is known for translating complex missions into compelling digital stories that resonate with both community-based and professional audiences.

Available to hire

Sheena Katz is a brand, impact, and social strategy consultant with over a decade of experience across global media, advertising, and purpose-driven organizations. She previously served as an executive at NBCUniversal, where she advised major brands on storytelling, audience engagement, and digital strategy across multi-platform ecosystems.

Today, Sheena works independently with global networks, nonprofits, and values-aligned brands to develop authentic social media and content strategies that elevate thought leadership, strengthen community engagement, and drive meaningful visibility. Her work sits at the intersection of culture, media, and social impact, with a focus on amplifying underrepresented voices and building credibility across global and diaspora audiences.

She brings a strategic-first approach to social media — grounding content in clear narrative, cultural context, and measurable goals — while overseeing execution across platforms including LinkedIn, Instagram, and Facebook. Sheena is known for translating complex missions into compelling digital stories that resonate with both community-based and professional audiences.

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Experience Level

Intermediate
Intermediate

Language

English
Fluent

Work Experience

Global Partnerships Lead at World Pulse
April 1, 2025 - Present
Provide strategic guidance on organizational and fundraising efforts to advance gender equity. Cultivate strategic alliances that grow the NGO’s reach, deepen engagement, and unlock new possibilities for social impact.
Consultant at Sheena Katz Consulting
January 1, 2024 - Present
Strategy and business development consulting for non-profits; advising on sustainable growth, and sponsorship strategy leveraging media industry experience to drive campaigns.
Director at NBC Universal
March 1, 2021 - January 1, 2024
Drove ad sales & marketing demand by increasing awareness, activations, and monetization of content. Developed go-to-market strategies across NBCU platforms to generate revenue; led diverse campaigns and integrated solutions for Fortune 500 brands. Served as West Coast DEI ambassador.
Account Executive at NBC Universal
October 1, 2014 - March 1, 2021
Drove Ad Sales revenue across all NBCU platforms and digital partnerships (Snapchat, Instagram, Apple News). Led 360 activations and campaigns across major tentpoles (Emmy Awards, New York Fashion Week, People’s Choice Awards) for Fortune 500 clients.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Non-Profit Organization, Professional Services