Hi there! ๐Ÿ‘‹, I'm Shaheer. I have done my Bachelors in Computer Science. During my Bachelors I used to interact with online learning resources, Youtube and Udemy. Once I was scrolling my Facebook feed I noticed promotional ads coming through marked as "Sponsored" and that completely resonates with my interest. I was curious to know how Facebook as a social platform got to know what I am looking for or what I might be interested in. While I was searching I discovered all the dots connects with digital marketing and that inspired me to choose my career in digital marketing. I started off as a self employed guy reaching out to businesses for paid media and PPC advertising services via cold emails and Instagram DMs which got me few leads for eCommerce and service based businesses. And then I came across challenges businesses were facing in controlling their rising campaigns costs due to non-strategic execution. With detailed ad accounts audit I was able to identify the loopholes causing performance dip and refine the strategy for new round resulting in average growth by 300%. I make use of data analysis tools like Google Analytics to have in-depth view of channels (both organic and paid) contributing to total revenue that helps with audience creation and segmentation. Also it helps ensure that there is no discrepancy in revenue numbers between ad accounts and official store/website backend. I am currently seeking remote job opportunity as a paid media specialist to get my hands on auditing and scaling new accounts, plus built some great connections to progress further.โ€ฆ

Sheikh Muhammad Shaheer

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Hi there! ๐Ÿ‘‹, I'm Shaheer. I have done my Bachelors in Computer Science. During my Bachelors I used to interact with online learning resources, Youtube and Udemy. Once I was scrolling my Facebook feed I noticed promotional ads coming through marked as "Sponsored" and that completely resonates with my interest. I was curious to know how Facebook as a social platform got to know what I am looking for or what I might be interested in. While I was searching I discovered all the dots connects with digital marketing and that inspired me to choose my career in digital marketing. I started off as a self employed guy reaching out to businesses for paid media and PPC advertising services via cold emails and Instagram DMs which got me few leads for eCommerce and service based businesses. And then I came across challenges businesses were facing in controlling their rising campaigns costs due to non-strategic execution. With detailed ad accounts audit I was able to identify the loopholes causing performance dip and refine the strategy for new round resulting in average growth by 300%. I make use of data analysis tools like Google Analytics to have in-depth view of channels (both organic and paid) contributing to total revenue that helps with audience creation and segmentation. Also it helps ensure that there is no discrepancy in revenue numbers between ad accounts and official store/website backend. I am currently seeking remote job opportunity as a paid media specialist to get my hands on auditing and scaling new accounts, plus built some great connections to progress further.โ€ฆ

Available to hire

Hi there! ๐Ÿ‘‹, Iโ€™m Shaheer.

I have done my Bachelors in Computer Science. During my Bachelors I used to interact with online learning resources, Youtube and Udemy. Once I was scrolling my Facebook feed I noticed promotional ads coming through marked as โ€œSponsoredโ€ and that completely resonates with my interest. I was curious to know how Facebook as a social platform got to know what I am looking for or what I might be interested in. While I was searching I discovered all the dots connects with digital marketing and that inspired me to choose my career in digital marketing.

I started off as a self employed guy reaching out to businesses for paid media and PPC advertising services via cold emails and Instagram DMs which got me few leads for eCommerce and service based businesses. And then I came across challenges businesses were facing in controlling their rising campaigns costs due to non-strategic execution. With detailed ad accounts audit I was able to identify the loopholes causing performance dip and refine the strategy for new round resulting in average growth by 300%. I make use of data analysis tools like Google Analytics to have in-depth view of channels (both organic and paid) contributing to total revenue that helps with audience creation and segmentation. Also it helps ensure that there is no discrepancy in revenue numbers between ad accounts and official store/website backend.

I am currently seeking remote job opportunity as a paid media specialist to get my hands on auditing and scaling new accounts, plus built some great connections to progress further.

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Language

English
Fluent
Urdu
Fluent

Work Experience

Junior Facebook Ads Manager at Indolji
January 20, 2017 - August 30, 2018
Paid Social Account Manager at Studio9
November 8, 2019 - December 17, 2021
Developed and executed Facebook and Google Lead Ads campaigns to drive lead generation, transforming zero social media and Google exposure into a robust digital presence. Optimized website funnel to enhance user experience and increase conversions, resulting in a 30% boost in lead conversion rate.
Performance Marketer (Self-Employed) . Freelance at Upwork
November 19, 2020 - February 25, 2023
With my experience as a paid media specialist, I have crafted and executed advanced paid media strategies across Google Ads, Meta Ads, Tik Tok Ads and emerging platforms tailored to client needs and goals, ensuring top tier results within allocated budgets and timeframes. Utilized Google Analytics to analyze audience segments and compared performance stats of different channels. Fixed conversion tracking issues that usually arises from wrong implementation. I have worked with both plugins/apps and GTM for browser and server side tracking. Created performance reports highlighting campaign performance including leads trends/revenue, budget allocation, quality of search terms, and other relevant KPIs. Collaborated with client's creative team to optimize quality of ad creatives and content.

Education

Bachelor of Computer Science at NED University of Engineering & Technology
November 15, 2017 - August 15, 2021

Qualifications

Add your qualifications or awards here.

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