Social media strategist and content creator with 5+ years of experience building platform-specific strategies that grow brand awareness, engagement, and community. I plan, create, edit, publish, analyze, and optimize content across major social platforms with a focus on short-form video and authentic storytelling. I’ve managed end-to-end content lifecycles—from strategy and production to community management and performance reporting—using tools like Adobe Premiere Pro, CapCut, Lightroom, and Canva. I’m passionate about creating content that connects with audiences and drives measurable business results.

Shebly Fenston

Social media strategist and content creator with 5+ years of experience building platform-specific strategies that grow brand awareness, engagement, and community. I plan, create, edit, publish, analyze, and optimize content across major social platforms with a focus on short-form video and authentic storytelling. I’ve managed end-to-end content lifecycles—from strategy and production to community management and performance reporting—using tools like Adobe Premiere Pro, CapCut, Lightroom, and Canva. I’m passionate about creating content that connects with audiences and drives measurable business results.

Available to hire

Social media strategist and content creator with 5+ years of experience building platform-specific strategies that grow brand awareness, engagement, and community. I plan, create, edit, publish, analyze, and optimize content across major social platforms with a focus on short-form video and authentic storytelling.

I’ve managed end-to-end content lifecycles—from strategy and production to community management and performance reporting—using tools like Adobe Premiere Pro, CapCut, Lightroom, and Canva. I’m passionate about creating content that connects with audiences and drives measurable business results.

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Work Experience

Marketing Coordinator at Yellow The Label
September 20, 2023 - June 30, 2024
Supported marketing initiatives including fashion marketing, influencer partnerships, and Pinterest strategy. Managed Shopify support. Built and maintained marketing efforts aligned to brand goals.
Freelance Social Media Manager & Content Strategist
September 20, 2023 - June 30, 2024
Develop and execute platform-specific social media content across Instagram, TikTok, Facebook, LinkedIn, Pinterest, and YouTube. Produce short-form videos using Adobe Premiere Pro, CapCut, Lightroom, and Canva. Manage publishing, community engagement, analytics, and ongoing content optimization to increase brand awareness, engagement, and community growth.
Marketing Manager at LUX SPEED Marketing
January 1, 2021 - September 1, 2023
Built the marketing department from the ground up and led all digital marketing initiatives. Owned key marketing responsibilities and helped establish ongoing marketing operations and growth activities.
Graphic Designer at OTI Communications
December 31, 2019 - December 31, 2020
Designed digital marketing assets and branding materials for agency clients using Adobe Creative Suite and Canva.

Education

Bachelor of Science in Marketing (Minor: Photo/Photography and Digital Media) at University of Kentucky
September 1, 2016 - July 7, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Media & Entertainment, Retail, Professional Services, Healthcare