Shelby Holt

Responsible for all graphic design, marketing efforts, brand development, and client care. Managed web design and analytics, email marketing, event promotion, and vendor liaison. Focused on streamlining client experience and solving complex issues in a regulated, high-pressure wealth management industry. Implemented process improvements across finance functions. Analyzed client feedback for improvements and collaborated on projects aimed at firm performance. Designed new website launched January 2022.

Responsible for all graphic design and visual aspects of HeartGift’s branding, with a strategic focus on elevating the brand to compete on a global scale. Led creative direction and managed design projects on tight deadlines, resulting in award-winning campaigns and increased brand recognition. Collaborated with cross-functional teams to deliver consistent messaging across print, digital, and social media platforms. Resolved critical design challenges creatively while maintaining consistency with established branding guidelines, staying within budget, and meeting the foundation's strategic goals. Projects included multi-channel fundraising campaigns, large event branding, social media content creation, digital and print projects, web design and analytics, video production, trade show exhibits, infographics, large-format print projects, and event promotion. Designed new website launched May 2025.

Guest lecturer to university marketing students, focusing on collaboration between marketers and graphic designers with active student participation. Delivered 8-10 speaking engagements per year to classes averaging 150 students. Evaluated client needs and established design goals ranging from presentation design to branded assets and collateral. Provided recordings of recent classes upon request.