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I'm Shellie Smith, a marketing executive with 20+ years in the architecture, engineering, construction, and manufacturing technology sectors. I've led global teams of 50+ and built marketing functions from the ground up, aligning campaigns with sales to drive revenue growth and improve customer retention. I excel at turning data into action, developing go-to-market strategies, ABM programs, and retention initiatives that boost revenue year over year. In my roles at Autodesk, I’ve overseen strategy, demand generation, ABM, and customer retention across diverse global markets.…I'm Shellie Smith, a marketing executive with 20+ years in the architecture, engineering, construction, and manufacturing technology sectors. I've led global teams of 50+ and built marketing functions from the ground up, aligning campaigns with sales to drive revenue growth and improve customer retention. I excel at turning data into action, developing go-to-market strategies, ABM programs, and retention initiatives that boost revenue year over year. In my roles at Autodesk, I’ve overseen strategy, demand generation, ABM, and customer retention across diverse global markets.

Shellie Smith

Marketer, Marketing Strategist, Product Marketer, +4

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I'm Shellie Smith, a marketing executive with 20+ years in the architecture, engineering, construction, and manufacturing technology sectors. I've led global teams of 50+ and built marketing functions from the ground up, aligning campaigns with sales to drive revenue growth and improve customer retention. I excel at turning data into action, developing go-to-market strategies, ABM programs, and retention initiatives that boost revenue year over year. In my roles at Autodesk, I’ve overseen strategy, demand generation, ABM, and customer retention across diverse global markets.…I'm Shellie Smith, a marketing executive with 20+ years in the architecture, engineering, construction, and manufacturing technology sectors. I've led global teams of 50+ and built marketing functions from the ground up, aligning campaigns with sales to drive revenue growth and improve customer retention. I excel at turning data into action, developing go-to-market strategies, ABM programs, and retention initiatives that boost revenue year over year. In my roles at Autodesk, I’ve overseen strategy, demand generation, ABM, and customer retention across diverse global markets.

Available to hire

I’m Shellie Smith, a marketing executive with 20+ years in the architecture, engineering, construction, and manufacturing technology sectors. I’ve led global teams of 50+ and built marketing functions from the ground up, aligning campaigns with sales to drive revenue growth and improve customer retention.

I excel at turning data into action, developing go-to-market strategies, ABM programs, and retention initiatives that boost revenue year over year. In my roles at Autodesk, I’ve overseen strategy, demand generation, ABM, and customer retention across diverse global markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Sr. Director, Architecture, Engineering, and Construction Marketing at Autodesk, Inc.

February 1, 2023 - April 1, 2025

Led marketing strategy and go-to-market plans for Autodesk's approximately $4B AECO business. Managed a global marketing organization of around 50 across product, technical, audience, campaign, and sales enablement functions. Drove year-over-year increases in marketing contribution to revenue.

Sr. Director, Customer Retention Marketing at Autodesk, Inc.

September 1, 2021 - February 1, 2023

Established a global retention marketing function and built a team to deliver campaigns and messaging that improve customer loyalty and long-term value.

Director, Account-Based Marketing at Autodesk, Inc.

May 1, 2017 - September 1, 2021

Founded Autodesk’s global ABM program; led the Americas ABM team and built programs for strategic account growth and sales alignment.

Sr. Manager, Demand Generation, Design & Manufacturing Solutions at Autodesk, Inc.

February 1, 2015 - June 1, 2017

Directed Americas demand generation digital campaigns to drive new business for Design & Manufacturing Solutions and optimize funnel performance.

Sr. Manager, Manufacturing Industry Marketing & Campaign Development at Autodesk, Inc.

May 1, 2013 - February 1, 2015

Managed a global team delivering product marketing, industry marketing, technical marketing, and campaigns for Design & Manufacturing solutions.

Sr. Manager, Americas Manufacturing Sales – Sales Programs at Autodesk, Inc.

February 1, 2012 - February 1, 2013

Oversaw programs supporting North American Manufacturing sales; built repeatable sales plays and reseller enablement tools.

Sr. Manager, Americas Field Marketing – Manufacturing Solutions at Autodesk, Inc.

January 1, 2008 - January 1, 2012

Directed field marketing initiatives and digital campaigns to support Americas sales execution.

Sales Execution Manager at Autodesk, Inc.

March 1, 2006 - April 1, 2008

Designed aligned sales programs and campaigns producing actionable leads; built playbooks and inside sales support strategies.

Inside Sales Manager at Autodesk, Inc.

May 1, 2003 - March 1, 2006

Managed a team of five with a multi-million dollar quota; achieved 126% of quota in year one and 115% in year two; oversaw sales/service integration post-acquisition of VIA Development Corp.

Channel Development Manager at VIA Development Corp.

March 1, 2001 - March 1, 2003

Built a reseller channel from zero to 12 partners across North America; Generated approximately 20% of company revenue through partner sales.