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I am a visual-first content creator with a strong background in photography, digital media, and audience engagement. I specialize in creating high-performing social content, short-form video, and campaign assets for brands, cultural institutions, and educational organizations. I bring a data-informed approach to storytelling, blending creative direction with platform strategy, analytics, and brand consistency. Proficient with Adobe Photoshop, Lightroom, Premiere Pro, InDesign, Illustrator, Meta Ads Manager, GA4, HubSpot, Brandfolder, and GlobalEdit, I develop branded content series and production workflows that grow audiences and elevate program visibility.…I am a visual-first content creator with a strong background in photography, digital media, and audience engagement. I specialize in creating high-performing social content, short-form video, and campaign assets for brands, cultural institutions, and educational organizations. I bring a data-informed approach to storytelling, blending creative direction with platform strategy, analytics, and brand consistency. Proficient with Adobe Photoshop, Lightroom, Premiere Pro, InDesign, Illustrator, Meta Ads Manager, GA4, HubSpot, Brandfolder, and GlobalEdit, I develop branded content series and production workflows that grow audiences and elevate program visibility.

Shelli Weiler

Photographer, Content Creator, Video Editor, +1

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I am a visual-first content creator with a strong background in photography, digital media, and audience engagement. I specialize in creating high-performing social content, short-form video, and campaign assets for brands, cultural institutions, and educational organizations. I bring a data-informed approach to storytelling, blending creative direction with platform strategy, analytics, and brand consistency. Proficient with Adobe Photoshop, Lightroom, Premiere Pro, InDesign, Illustrator, Meta Ads Manager, GA4, HubSpot, Brandfolder, and GlobalEdit, I develop branded content series and production workflows that grow audiences and elevate program visibility.…I am a visual-first content creator with a strong background in photography, digital media, and audience engagement. I specialize in creating high-performing social content, short-form video, and campaign assets for brands, cultural institutions, and educational organizations. I bring a data-informed approach to storytelling, blending creative direction with platform strategy, analytics, and brand consistency. Proficient with Adobe Photoshop, Lightroom, Premiere Pro, InDesign, Illustrator, Meta Ads Manager, GA4, HubSpot, Brandfolder, and GlobalEdit, I develop branded content series and production workflows that grow audiences and elevate program visibility.

Available to hire

I am a visual-first content creator with a strong background in photography, digital media, and audience engagement. I specialize in creating high-performing social content, short-form video, and campaign assets for brands, cultural institutions, and educational organizations.

I bring a data-informed approach to storytelling, blending creative direction with platform strategy, analytics, and brand consistency. Proficient with Adobe Photoshop, Lightroom, Premiere Pro, InDesign, Illustrator, Meta Ads Manager, GA4, HubSpot, Brandfolder, and GlobalEdit, I develop branded content series and production workflows that grow audiences and elevate program visibility.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Digital Arts Professor (Content & Media Focus) at Wesleyan University

January 1, 2025 - Present

Create and oversee visually driven digital content promoting departmental programs, student work, and public events. Develop branded content series for social media and email campaigns, emphasizing audience growth and engagement. Mentor students in portfolio presentation, social media positioning, and digital self-branding. Direct photo and video production workflows for exhibitions, talks, and visiting artist features.

Photography Teaching Fellow (Digital Media & Content) at Yale University

June 1, 2024 - December 1, 2024

Produced digital-first educational and promotional content for courses, workshops, and public programs. Supported outreach and visibility for exhibitions through social media posts, stories, and newsletters. Integrated platform trends and visual strategy discussions into curriculum.

Visiting Artist Coordinator (Marketing & Social Content) at Yale University

May 1, 2023 - May 1, 2024

Led content and social media strategy for the Graduate Photography Visiting Artist Lecture Series. Designed promotional graphics, short videos, and event assets across Instagram, email, web, and print.

Photography Retoucher (Marketing & Social Assets) at BARK

May 1, 2021 - May 1, 2023

Collaborated with marketing and e-commerce teams to retouch imagery for paid social, email, and display ads. Retouched all styled product and lifestyle images in Photoshop and Lightroom for billboards, websites, and print. Used Brandfolder and GlobalEdit to manage digital asset versioning and ensure brand consistency across campaigns. Communicated with art directors and major retailers for retouching notes and delivery deadlines. Oversaw file organization across servers and organized freelance contracts for retouching jobs. Contributed to creative strategy meetings focused on seasonal launches and engagement metrics.

Photography Specialist at Luxlab

July 1, 2020 - April 1, 2021

Provided digital production support, printing services, and mounting services for clients. Oversaw the rental and operation of color darkrooms and scanners. Printed, packed, and shipped artwork for print sales, fundraising initiatives, and museum exhibitions. Produced analogue and digital chromogenic prints in color darkrooms for clients using Chromira printers and Kreonite processors. Retouched files and scanned negatives using Imacon X5 and Heidelberg Tango drum scanners.

Artist in Residence (Content & Social Media) at Procure.arte

September 1, 2019 - June 1, 2020

Remotely coordinated the production of photography exhibitions for European art institutions. Developed mentorship and critique schedules for artist residency program with curators and jurors. Produced digital content and video campaigns for distribution across international social media channels. Increased program visibility through a multilingual Instagram and blog strategy.

Photo Editor (Tourism & Lifestyle Content) at NYC Tourism + Conventions

May 1, 2019 - September 1, 2019

Photographed institutions and collected legal permissions for editorial representation. Retouched images and organized files for tourism advocacy, venue publicity, and event advertisements. Edited and prepared digital assets for citywide tourism marketing campaigns. Worked with designers and writers to produce creative for seasonal guides, websites, and ads. Maintained a digital archive for external media use and inbound press kits.