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I am an accomplished, award-winning graphic designer with extensive experience in branding and visual communication within the financial services and agency sectors. I excel at leading branding initiatives, developing innovative visual content, and aligning creative outputs with brand values. I thrive in fast-paced environments, managing multiple projects while mentoring junior creatives and delivering high-quality, on-brand solutions across print and digital media. I am committed to enhancing client interactions through thoughtful design strategies and effective communication. I enjoy collaborating across departments to embed brand ethos in artwork, digital, social media and film, ensuring consistency and measurable impact.…I am an accomplished, award-winning graphic designer with extensive experience in branding and visual communication within the financial services and agency sectors. I excel at leading branding initiatives, developing innovative visual content, and aligning creative outputs with brand values. I thrive in fast-paced environments, managing multiple projects while mentoring junior creatives and delivering high-quality, on-brand solutions across print and digital media. I am committed to enhancing client interactions through thoughtful design strategies and effective communication. I enjoy collaborating across departments to embed brand ethos in artwork, digital, social media and film, ensuring consistency and measurable impact.

Shen Foo

Graphic Designer, Brand Designer, Logo Designer, +7

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I am an accomplished, award-winning graphic designer with extensive experience in branding and visual communication within the financial services and agency sectors. I excel at leading branding initiatives, developing innovative visual content, and aligning creative outputs with brand values. I thrive in fast-paced environments, managing multiple projects while mentoring junior creatives and delivering high-quality, on-brand solutions across print and digital media. I am committed to enhancing client interactions through thoughtful design strategies and effective communication. I enjoy collaborating across departments to embed brand ethos in artwork, digital, social media and film, ensuring consistency and measurable impact.…I am an accomplished, award-winning graphic designer with extensive experience in branding and visual communication within the financial services and agency sectors. I excel at leading branding initiatives, developing innovative visual content, and aligning creative outputs with brand values. I thrive in fast-paced environments, managing multiple projects while mentoring junior creatives and delivering high-quality, on-brand solutions across print and digital media. I am committed to enhancing client interactions through thoughtful design strategies and effective communication. I enjoy collaborating across departments to embed brand ethos in artwork, digital, social media and film, ensuring consistency and measurable impact.

Available to hire

I am an accomplished, award-winning graphic designer with extensive experience in branding and visual communication within the financial services and agency sectors. I excel at leading branding initiatives, developing innovative visual content, and aligning creative outputs with brand values. I thrive in fast-paced environments, managing multiple projects while mentoring junior creatives and delivering high-quality, on-brand solutions across print and digital media.

I am committed to enhancing client interactions through thoughtful design strategies and effective communication. I enjoy collaborating across departments to embed brand ethos in artwork, digital, social media and film, ensuring consistency and measurable impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Set Design

Intermediate

Language

English

Fluent

Chinese

Fluent

Work Experience

Senior Creative Designer at Baillie Gifford

February 6, 2019 - May 31, 2024

Recognised for delivering great ideas and concepts while bringing the brand to life. Conceptual lead in the Brand Innovation team; managed branding initiatives and created overall strategies for trust funds that defined client interactions, messaging and visual identity.  Designed impactful and innovative visual content. Developed creative strategic solutions for clients’ needs that resulted in accomplished objectives and new business.  Supported the global marketing team by providing high quality, on-brand, integrated creative outputs through print and digital that strengthened marketing campaigns and projects.  Ensured brand standards were met across all materials, which improved quality, accuracy and consistency.  Championed the Baillie Gifford brand and ensured alignment with the company’s brand values. Integrated the brand ethos in other departments: artwork, digital, social media and film. Coordinated compliance workshops that improved deliverance of the brand vision.  Applied strong organisational skills in a fast-paced, dynamic corporate environment; achieved deadlines by managing multiple projects simultaneously.  Mentored and motivated junior creatives; fostered their professional growth and upskilled their development, resulting in confident and enthusiastic team members.

Senior Graphic Designer at Teviot

January 1, 2018 - September 17, 2025

Realised creative ideas and delivered high-quality content, including branding, advertising, print and digital. Serviced clients needs, increased their product’s presence and reduced challenges.  Researched the client’s company and brand. Made strategic plans; understood the product, addressed target goals, challenges and competitors. This resulted in the client understanding changes required to address their competition and advance their brand.  Utilised conceptual thinking skills to interpret briefs and turn requirements into concepts and finished outputs, leading to polished and effective materials.  Developed and owned bespoke imagery styles, including graphics, illustrations, icons, infographics and animations, resulting in the optimal positioning of the client’s product in a competitive market.  Adopted design trends and best practices to continuously improve design quality; pitched innovative ideas. Experimented with new tools and techniques, enhancing product value and company performance.  Implemented a strong creative design work ethic; actively brought ideas to group brainstorming sessions, that improved process efficiency and team building.  Presented multiple design options with rationale; implemented feedback and improvements, resulting in increased customer satisfaction.

Senior Graphic Designer at H&A

February 6, 2007 - June 30, 2012

 Translating market research from concept to execution.  Brand positioning from a deep understanding of corporate brand strategy and core values.  Dealing with clients, developing concepts and pitching ideas, from the initial creative presentation to managing and coordinating the resulting projects.  Working from concept to completion using experience with professional print and web design practices.  Directing photoshoots.  Managing designers, photographers, illustrators, copywriters, freelancers and suppliers.  Designing corporate collators for clients, whether from the government or private sectors, such as local medical services, education sector colleges, financial corporation and local businesses, hotels and restaurants.

Senior Creative Designer at Baillie Gifford

January 1, 2024 - January 1, 2024

Led branding initiatives for trust funds, defining client interactions, messaging and visual identity; developed innovative visual content; supported global marketing with high-quality, on-brand print and digital outputs; ensured brand standards across materials; coordinated compliance workshops; mentored junior creatives; integrated brand ethos across artwork, digital, social media and film.

Senior Graphic Designer at Agency creating and activating brands

January 1, 2018 - January 1, 2018

Realised creative ideas across branding, advertising, print and digital; researched client brand and strategy; translated briefs into concepts, delivering polished materials; developed bespoke imagery styles and visuals to position products effectively; led process improvements and collaborative ideation.

Senior Graphic Designer at H&A, Edinburgh

January 1, 2012 - January 1, 2012

Delivered high-quality design work, including branding, advertising, print and digital; analyzed client needs and competitive landscape; recommended strategic changes to strengthen brand presence; created imagery and assets, staying current with design trends; contributed to team collaboration and process efficiency.