I am a data-driven Digital Marketer who believes in continuous improvement, where small optimizations compound into big growth. I trained as a Digital Marketer at Revo U, supporting campaign planning and execution while analyzing performance metrics to improve results. I also have 6+ years of professional experience as a Backend Engineer, building and maintaining web systems and integrations, which strengthens my understanding of tracking, website optimization, and reliable data systems. I bring a results-oriented mindset, strong collaboration skills, and a commitment to continuous learning, which make me a strong fit for the role I’m pursuing.

Sherly Tanaya Mauren

I am a data-driven Digital Marketer who believes in continuous improvement, where small optimizations compound into big growth. I trained as a Digital Marketer at Revo U, supporting campaign planning and execution while analyzing performance metrics to improve results. I also have 6+ years of professional experience as a Backend Engineer, building and maintaining web systems and integrations, which strengthens my understanding of tracking, website optimization, and reliable data systems. I bring a results-oriented mindset, strong collaboration skills, and a commitment to continuous learning, which make me a strong fit for the role I’m pursuing.

Available to hire

I am a data-driven Digital Marketer who believes in continuous improvement, where small optimizations compound into big growth. I trained as a Digital Marketer at Revo U, supporting campaign planning and execution while analyzing performance metrics to improve results. I also have 6+ years of professional experience as a Backend Engineer, building and maintaining web systems and integrations, which strengthens my understanding of tracking, website optimization, and reliable data systems.

I bring a results-oriented mindset, strong collaboration skills, and a commitment to continuous learning, which make me a strong fit for the role I’m pursuing.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Advanced
Indonesian
Fluent

Work Experience

Digital Marketing Associate at Revo U
October 1, 2025 - February 1, 2026
As part of the Revo U Project Digital Marketing Program, I helped run real campaigns for business projects to apply the insights I had learned. Achievements include optimizing Google Ads and Meta Ads campaigns, increasing lead generation, boosting CTR, and reducing CPC through data-driven optimization.
Backend Engineer at The Creative GmbH
January 1, 2024 - January 1, 2026
Centralized Shopify newsletter sign-ups from the homepage and checkout into Brevo via API, consolidating 100% of new subscribers into a single list for email marketing.
Backend Engineer at Majoo Teknologi Indonesia
December 1, 2021 - June 1, 2023
Delivered 30+ backend API endpoints for new features, enabling reliable integrations through clear specs, secure authentication, and stable releases. Produced 20+ technical documents (DDL, DML, UML, payload contracts), improving development consistency and reducing miscommunication. Resolved 15+ CRM system bugs end-to-end by identifying root causes and defining key workflows.
Web Developer and IT Lead at PT Potensi Digital Kreatif
June 1, 2020 - June 1, 2023
Developed landing pages using WordPress and PHP frameworks (CodeIgniter and Laravel), improving performance and reducing development time by ~20% through reusable components and templates. Managed two Shopify stores (thepoetics.us and redmin ders.de) and DNS/server settings across two domain platforms to support reliable operations.
Backend Engineer at KB Insurance Indonesia
November 1, 2020 - December 1, 2021
Delivered 30+ backend API endpoints for new features, enabling reliable integrations with clear specs, secure authentication, and stable releases. Produced 20+ technical documents (DDL, DML, UML, payload contracts), improving development consistency and reducing miscommunication. Resolved CRM bugs end-to-end and contributed to more stable operational workflows.
Operational Programmer at Jogja Hosting Indonesia
May 1, 2019 - July 1, 2020
Analyzed and resolved internal software and API bugs, reducing bug-related escalations by 30% through root-cause troubleshooting and permanent fixes. Tested new features, reviewed developer outputs, and ensured deployment readiness to improve release stability.
Web Developer and IT Lead (Freelance) at PT Potensi Digital Kreatif
June 1, 2020 - June 1, 2023
Developed landing pages using WordPress and PHP frameworks (CodeIgniter/Laravel), improving performance and reducing development time via reusable components; troubleshot site errors, delivering fixes to improve stability and reduce repeat incidents; coordinated delivery through sprint meetings and timeline tracking to improve predictability.
Full-stack Developer at KB Insurance Indonesia
November 1, 2020 - December 1, 2021
Delivered 30+ backend API endpoints for new features with secure authentication and stable releases; produced essential technical documentation to improve development consistency; maintained operational reliability through routine checks and timely fixes.
Operational Programmer at Jagooan Hosting Indonesia
May 1, 2019 - July 1, 2020
Analyzed and resolved internal software and API bugs, reducing escalation by 30%; tested new features, reviewed developer outputs, and ensured complete documentation; implemented process maps for feature rollouts to improve deployment consistency by 25% and reduce implementation errors.
Web Developer & IT Lead (Freelance) at PT Potensi Digital Kreatif
June 1, 2020 - June 1, 2023
Developed landing pages using WordPress and PHP frameworks such as CodeIgniter and Laravel, improving performance and reducing development time by ~20% through reusable components and templates. Troubleshot website errors and delivered custom fixes, improving stability and reducing repeat incidents by ~25% through root-cause analysis and validation checks. Communicated technical issues and feature requirements clearly with clients, reducing clarification cycles and rework by ~15%. Coordinated delivery using sprint meetings and timeline tracking in Trello and ClickUp, improving predictability and on-time execution by ~20% through clear priorities and progress updates.

Education

Full-Stack Digital Marketing at Revo U
January 11, 2030 - February 1, 2026
Bachelor of Systems Information at Binus University
September 1, 2019 - December 1, 2023
Bachelor of System Information at Binus University
September 1, 2019 - December 1, 2023
Full-Stack Digital Marketing at Revo U
October 1, 2025 - February 1, 2026
Bachelor of System Information at Bina Nusantara University
September 1, 2019 - December 1, 2023
Full-Stack Digital Marketing at Revo U
October 1, 2025 - February 1, 2026

Qualifications

Full Stack Digital Marketing Program
January 11, 2030 - February 1, 2026
Google Analytics GA4
January 11, 2030 - February 1, 2026
GA4 Data & Reports Deep Dive
January 11, 2030 - February 1, 2026
Google Analytics Certification
January 11, 2030 - February 1, 2026
Full Stack Digital Marketing Program
February 1, 2026 - March 17, 2026
Google Analytics (GA4) Certification
February 1, 2026 - March 17, 2026
Google Analytics Certification
February 1, 2026 - March 17, 2026
GA4 Data and Reports Deep Dive
February 1, 2026 - March 17, 2026
Full Stack Digital Marketing Program
February 1, 2026 - March 17, 2026
Google Analytics GA4
February 1, 2026 - March 17, 2026
Google Analytics Certification
February 1, 2026 - March 17, 2026
Google Analytics (Skills)
February 1, 2026 - March 17, 2026

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Retail, Education