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Hi, I’m Shikhar Dayal, a social media manager and content creator based in Toronto. I bring four years of agency experience managing 10 concurrent brand accounts across Instagram, Facebook, TikTok, LinkedIn, and X, crafting content that matches distinct brand voices and drives real-time community engagement. I’m skilled at turning analytics into actionable strategy, collaborating with creative, media, and strategy teams, and staying ahead of platform updates and cultural moments. I work independently across remote teams, am proficient in Canva, Meta Ads Manager, and Google Analytics, and I’m passionate about delivering campaigns that meet client KPIs.…Hi, I’m Shikhar Dayal, a social media manager and content creator based in Toronto. I bring four years of agency experience managing 10 concurrent brand accounts across Instagram, Facebook, TikTok, LinkedIn, and X, crafting content that matches distinct brand voices and drives real-time community engagement. I’m skilled at turning analytics into actionable strategy, collaborating with creative, media, and strategy teams, and staying ahead of platform updates and cultural moments. I work independently across remote teams, am proficient in Canva, Meta Ads Manager, and Google Analytics, and I’m passionate about delivering campaigns that meet client KPIs.

Shikhar Dayal

Social Media Manager, Content Creator, Content Designer, +2

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Hi, I’m Shikhar Dayal, a social media manager and content creator based in Toronto. I bring four years of agency experience managing 10 concurrent brand accounts across Instagram, Facebook, TikTok, LinkedIn, and X, crafting content that matches distinct brand voices and drives real-time community engagement. I’m skilled at turning analytics into actionable strategy, collaborating with creative, media, and strategy teams, and staying ahead of platform updates and cultural moments. I work independently across remote teams, am proficient in Canva, Meta Ads Manager, and Google Analytics, and I’m passionate about delivering campaigns that meet client KPIs.…Hi, I’m Shikhar Dayal, a social media manager and content creator based in Toronto. I bring four years of agency experience managing 10 concurrent brand accounts across Instagram, Facebook, TikTok, LinkedIn, and X, crafting content that matches distinct brand voices and drives real-time community engagement. I’m skilled at turning analytics into actionable strategy, collaborating with creative, media, and strategy teams, and staying ahead of platform updates and cultural moments. I work independently across remote teams, am proficient in Canva, Meta Ads Manager, and Google Analytics, and I’m passionate about delivering campaigns that meet client KPIs.

Available to hire

Hi, I’m Shikhar Dayal, a social media manager and content creator based in Toronto. I bring four years of agency experience managing 10 concurrent brand accounts across Instagram, Facebook, TikTok, LinkedIn, and X, crafting content that matches distinct brand voices and drives real-time community engagement.

I’m skilled at turning analytics into actionable strategy, collaborating with creative, media, and strategy teams, and staying ahead of platform updates and cultural moments. I work independently across remote teams, am proficient in Canva, Meta Ads Manager, and Google Analytics, and I’m passionate about delivering campaigns that meet client KPIs.

Skills

Copywriting

Brand Identity

Infographic

Experience Level

Copywriting

Expert

Brand Identity

Expert

Infographic

Intermediate

Work Experience

Senior Administrator at ICC Property Management

May 1, 2024 - Present

Managed stakeholder communications and newsletters across 3 Toronto portfolios, maintaining consistent brand voice and publishing schedules while coordinating remotely across locations.

Customer Service Representative at LCBO

January 1, 2024 - Present

Delivered professional, high-volume customer service at a prime Toronto location handling 300+ interactions per 4-hour shift.

Account Manager at Animal, Full-Service Advertising Agency

December 1, 2021 - December 1, 2023

Developed and scheduled engaging content across Instagram, Facebook, TikTok, LinkedIn, and X for 10 concurrent accounts, maintaining distinct brand voices; managed daily posting and community engagement; monitored analytics and prepared performance reports; collaborated with creative, media, and strategy teams to align content with campaign objectives; led a content strategy that delivered 100,000 organic followers within 24 hours.

Senior Digital Media Executive at Dentsu Creative

October 1, 2019 - November 1, 2021

Managed social media content calendars and daily postings across multiple brands on Instagram, Facebook, and digital platforms; monitored analytics, prepared performance reports, and used data to optimize strategy and improve engagement; collaborated with cross-functional teams to ensure content supported campaign KPIs.