Helping Businesses Scale with Google Ads | $65K+ Monthly Spend Managed | Up to 15x ROAS | Medical, Health & Nutrition, E-commerce & Local Services Campaigns I've been working in digital marketing for several years, building hands-on experience across both organic and paid acquisition channels. I started my career as an SEO Executive, where I developed a strong foundation in search engine optimization and website performance. As my interest in performance marketing grew, I transitioned into Pay-Per-Click (PPC) and have since specialized in planning, launching, optimizing, and scaling paid advertising campaigns across multiple platforms. Over the years, I've managed campaigns for businesses ranging from local service providers to e-commerce brands, focusing on lead generation, online sales, and measurable business growth. I've worked extensively with platforms including: Google Ads Meta Ads (Facebook & Instagram) LinkedIn Ads Amazon Ads Apple Search Ads Snapchat Ads TikTok Ads Beyond campaign management, I have hands-on experience with: Google Analytics 4 (GA4) Google Tag Manager (GTM) Conversion Tracking & Enhanced Conversions Meta Pixel & Conversions API Search Engine Optimization (SEO) Landing Page Analysis & Conversion Rate Optimization (CRO) Google Merchant Center Campaign Audits Competitor Research & Analysis Keyword Research Performance Reporting & Dashboarding Google Ads & Meta Ads Action Plans I enjoy testing new advertising platforms, analyzing performance data, and sharing practical insights with the marketing community. As AI continues to reshape digital advertising, I'm actively exploring emerging platforms like ChatGPT Ads and documenting my findings to help marketers stay ahead of the curve.

Shilpi Saini

Helping Businesses Scale with Google Ads | $65K+ Monthly Spend Managed | Up to 15x ROAS | Medical, Health & Nutrition, E-commerce & Local Services Campaigns I've been working in digital marketing for several years, building hands-on experience across both organic and paid acquisition channels. I started my career as an SEO Executive, where I developed a strong foundation in search engine optimization and website performance. As my interest in performance marketing grew, I transitioned into Pay-Per-Click (PPC) and have since specialized in planning, launching, optimizing, and scaling paid advertising campaigns across multiple platforms. Over the years, I've managed campaigns for businesses ranging from local service providers to e-commerce brands, focusing on lead generation, online sales, and measurable business growth. I've worked extensively with platforms including: Google Ads Meta Ads (Facebook & Instagram) LinkedIn Ads Amazon Ads Apple Search Ads Snapchat Ads TikTok Ads Beyond campaign management, I have hands-on experience with: Google Analytics 4 (GA4) Google Tag Manager (GTM) Conversion Tracking & Enhanced Conversions Meta Pixel & Conversions API Search Engine Optimization (SEO) Landing Page Analysis & Conversion Rate Optimization (CRO) Google Merchant Center Campaign Audits Competitor Research & Analysis Keyword Research Performance Reporting & Dashboarding Google Ads & Meta Ads Action Plans I enjoy testing new advertising platforms, analyzing performance data, and sharing practical insights with the marketing community. As AI continues to reshape digital advertising, I'm actively exploring emerging platforms like ChatGPT Ads and documenting my findings to help marketers stay ahead of the curve.

Available to hire

Helping Businesses Scale with Google Ads | $65K+ Monthly Spend Managed | Up to 15x ROAS | Medical, Health & Nutrition, E-commerce & Local Services Campaigns

I’ve been working in digital marketing for several years, building hands-on experience across both organic and paid acquisition channels. I started my career as an SEO Executive, where I developed a strong foundation in search engine optimization and website performance. As my interest in performance marketing grew, I transitioned into Pay-Per-Click (PPC) and have since specialized in planning, launching, optimizing, and scaling paid advertising campaigns across multiple platforms.

Over the years, I’ve managed campaigns for businesses ranging from local service providers to e-commerce brands, focusing on lead generation, online sales, and measurable business growth.

I’ve worked extensively with platforms including:
Google Ads
Meta Ads (Facebook & Instagram)
LinkedIn Ads
Amazon Ads
Apple Search Ads
Snapchat Ads
TikTok Ads

Beyond campaign management, I have hands-on experience with:

Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Conversion Tracking & Enhanced Conversions
Meta Pixel & Conversions API
Search Engine Optimization (SEO)
Landing Page Analysis & Conversion Rate Optimization (CRO)
Google Merchant Center
Campaign Audits
Competitor Research & Analysis
Keyword Research
Performance Reporting & Dashboarding
Google Ads & Meta Ads Action Plans

I enjoy testing new advertising platforms, analyzing performance data, and sharing practical insights with the marketing community. As AI continues to reshape digital advertising, I’m actively exploring emerging platforms like ChatGPT Ads and documenting my findings to help marketers stay ahead of the curve.

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Language

English
Fluent
Hindi
Fluent
Panjabi, Punjabi
Fluent

Work Experience

Sr. PPC Analyst at Softtrix Tech Solutions Pvt Ltd.
January 5, 2026 - Present
Sr. PPC Analyst at iMark Infotech Pvt. Ltd.
October 3, 2024 - December 20, 2025
PPC Executive at SEO Discovery Pvt Ltd
September 1, 2023 - September 30, 2024
Seo Executive at Teqtop
May 14, 2021 - May 14, 2022

Education

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Professional Services

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