I’m Steven Franco, an entrepreneur and operator with 50+ years of leadership in high-volume retail, media production, and commercial real estate. I design and run end-to-end systems that blend audio, video, graphics, and direct response to influence customer behavior at the point of sale.
As the founder of Studio Records and its production studios, I’ve delivered commercially successful releases (including four #1 records and the Milli Vanilli hit ‘Girl You Know It’s True’), built strong industry relationships with Warner Chappell Music and Universal Music, and guided creative direction from concept to distribution. I also lead ventures like Discount Mart and in-store radio, bringing growth to urban and rural markets through smart branding and engaging campaigns.
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