Available to hire
I am a data-driven SEO professional with over 10 years of experience, specializing in driving organic traffic growth through technical SEO optimization, content strategy, and link building. I have a proven track record of developing and executing successful SEO strategies that significantly increase organic traffic and lead generation. My expertise lies in conducting thorough audits, keyword research, competitive analysis, and collaborating with content and development teams to optimize websites for improved search engine rankings and local SEO.
I stay current with algorithm changes and SEO trends to share actionable insights and ensure continuous improvement in strategy execution. My approach combines technical knowledge with analytical skills to deliver measurable results for clients across various industries, helping them increase visibility and achieve their marketing goals.
Experience Level
Language
English
Fluent
Hindi
Fluent
Work Experience
Manager - SEO at Hearts & Science - Dubai
June 21, 2023 - October 31, 2024Managed and optimized better search engine rankings via technical SEO, site audits, keyword research, competitors’ analysis, and backlink analysis for client websites. Conducted technical SEO audits and on-page optimizations including local keyword research, location-based schema markup, and internal linking for regional landing pages. Increased organic and map pack visibility by 62% within 6 months for a multi-location client through localized content and review generation strategies. Collaborated with content and development teams to implement structured data, location pages, and mobile optimizations tailored for local search intent. Stayed up to date with algorithm changes and local SEO trends, sharing insights weekly to inform strategy updates.
Sr. SEO Executive at dentsu X - Dubai
September 2, 2018 - April 30, 2023Developed and executed a comprehensive SEO strategy by introducing schema markups, restructuring metadata, and increasing image alt tag coverage with improved H1 tags, resulting in 80% growth in organic search traffic. Conducted regular website audits and implemented technical SEO improvements, such as improving site speed and fixing broken links, resulting in a 472% rise in organic leads. Performed in-depth local keyword research and analysis, identifying high-value keywords and optimizing on-page content. Set up, tracked, and optimized digital marketing campaigns including paid search, Google display network, Gmail, and YouTube to assist the performance team. Analyzed and reported on SEO metrics to clients providing actionable insights.
SEO Specialist at React Consultancy LLC - Dubai
April 24, 2017 - August 31, 2018Planned and executed a full range of SEO activities including keyword research, site audits, competitor analysis, mobile usability, and technical troubleshooting. Developed and implemented a link building strategy. Worked closely with development teams to plan and implement technical SEO recommendations.
SEO Manager at Abraa (formerly known as Dubailist) - Dubai
November 1, 2016 - April 24, 2017Conducted keyword research, competitor analysis, and web statistics reporting. Developed and implemented technical and content-based eCommerce SEO strategies. Provided recommendations for content development aligned with SEO goals. Responsible for SEO reporting and data-driven recommendations.
Manager - SEO at Hearts & Science - Dubai
October 1, 2024 - August 18, 2025Managed and optimized towards better search engine rankings via technical SEO, site audits, keyword research, competitors’ analysis, & backlink analysis for client websites. Conducted technical SEO audits and on-page optimizations including local keyword research, location-based schema markup, and internal linking for regional landing pages. Increased organic and map pack visibility by 62% within 6 months for a multi-location client through localized content and review generation strategies. Collaborated with content teams and developers to implement structured data, location pages, and mobile optimizations tailored for local search intent. Stayed up to date with algorithm changes and local SEO trends, sharing actionable insights with the team weekly to inform strategy updates.
Sr. SEO Executive at Dentsu X - Dubai
April 1, 2023 - August 18, 2025Developed and executed a comprehensive SEO strategy by introducing schema markups, restructuring metadata, and increasing image alt tag coverage with improved H1 tags, resulting in 80% growth in organic search traffic. Conducted regular website audits and implemented technical SEO improvements, such as improving site speed and fixing broken links, resulting in a 472% rise in organic leads. Conducted in-depth local keyword research & analysis, identifying high-value keywords, and optimizing on-page content to improve search engine rankings and drive traffic. Set up, tracked, and optimized various digital marketing campaigns such as paid search, Google Display Network, Gmail, and YouTube to assist the performance team. Analyzed and reported on SEO metrics providing actionable insights to clients and driving continuous improvement.
SEO Specialist at React Consultancy LLC - Dubai
September 1, 2018 - August 18, 2025Planned and executed a full spectrum of SEO activities including keyword research, site audits, competitor analysis, mobile usability, and technical troubleshooting that saw growth. Developed and implemented link building strategy. Worked with the development team to plan and implement technical SEO recommendations.
SEO Manager at Abraa (formerly known as Dubailist) - Dubai
April 1, 2017 - August 18, 2025Conducted keyword research, competitor’s analysis, and web statistics reporting. Developed and implemented technical and content-based eCommerce SEO strategies. Provided recommendations for content development in coordination with SEO goals. Responsible for all SEO reporting and making recommendations based on the data.
Sr. SEO Analyst at Envigo Marketing Pvt Ltd - India
October 1, 2016 - August 18, 2025SEO Account Manager at Aspire Technology Services - India
May 1, 2015 - August 18, 2025SEO Analyst at Sterco Digitex Pvt Ltd - India
November 1, 2013 - August 18, 2025SEO Executive at City Vacations Pvt Ltd - India
February 1, 2012 - August 18, 2025Education
Post Graduate Diploma in Management at Indira Gandhi National Open University (IGNOU) - New Delhi, India
January 1, 2013 - December 31, 2015B-Tech: Computer Science at Shree Ganpati Institute of Technology - Ghaziabad (UP), India
January 1, 2006 - December 31, 2010Post Graduate Diploma in Management at Indira Gandhi National Open University (IGNOU) - New Delhi, India
January 1, 2013 - January 1, 2015B-Tech: Computer Science at Shree Ganpati Institute of Technology - Ghaziabad (UP), India
January 1, 2006 - January 1, 2010Qualifications
Google My Business
January 11, 2030 - August 18, 2025Adwords Basics
January 11, 2030 - August 18, 2025SEMrush Technical SEO Exam
January 11, 2030 - August 18, 2025SEMrush International SEO
January 11, 2030 - August 18, 2025SEMrush SEO Crash Course with Brian Dean
January 11, 2030 - August 18, 2025Industry Experience
Professional Services, Retail, Media & Entertainment, Software & Internet, Travel & Hospitality, Real Estate & Construction, Education, Wholesale & Distribution
Experience Level
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