Shobana Marimuthu

Designing impactful promotional materials such as posters, flyers, and social media content that embody the energy and passion of the sports club. Developing branding and visual assets for events and campaigns, ensuring they align with the club's identity and objectives. Maintaining design consistency across all projects, reinforcing the club's cohesive visual identity. Collaborating closely with the marketing team to ensure designs reflect the club's vision and engage the target audience effectively.

Designed and laid out a 10-15 page digital magazine in InDesign with cohesive aesthetics. Collaborated with the editorial team to align visuals with content. Created graphics and infographics, using 2-3 images per article to enhance engagement. Revised the designs based on feedback to maintain branding and style consistency, ensuring that the final product met both editorial and design standards.

Produced high-quality creative assets across various platforms with strong design principles, contributing to a 20% increase in event attendee engagement. Collaborated with event planners, marketing, and operations teams to deliver designs aligned with event goals, ensuring 100% on-time project completion. Designed eye-catching promotional graphics for digital campaigns, boosting event registrations by 25% and increasing post-event engagement by 15%, while maintaining brand consistency. Created weekly promotional posters for social media featuring upcoming events, special offers, and highlights, producing 7-10 engaging visuals to keep the audience excited and informed.