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Hi, I’m Sonali Dhiwar — a dynamic marketing professional with a strong track record in B2B and B2C marketing, brand management, and integrated campaign execution. I enjoy turning business goals into clear, creative marketing plans that boost brand visibility, engage audiences, and drive sales. I excel at cross-functional collaboration, budget management, and data-driven optimisation, from social media and content creation to SEO, email marketing, and partnerships. I’m passionate about delivering measurable results and building lasting brands in fast-paced environments.…Hi, I’m Sonali Dhiwar — a dynamic marketing professional with a strong track record in B2B and B2C marketing, brand management, and integrated campaign execution. I enjoy turning business goals into clear, creative marketing plans that boost brand visibility, engage audiences, and drive sales. I excel at cross-functional collaboration, budget management, and data-driven optimisation, from social media and content creation to SEO, email marketing, and partnerships. I’m passionate about delivering measurable results and building lasting brands in fast-paced environments.

Sonali Dhiwar

Content Creator, Copywriter, Marketing Strategist

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Hi, I’m Sonali Dhiwar — a dynamic marketing professional with a strong track record in B2B and B2C marketing, brand management, and integrated campaign execution. I enjoy turning business goals into clear, creative marketing plans that boost brand visibility, engage audiences, and drive sales. I excel at cross-functional collaboration, budget management, and data-driven optimisation, from social media and content creation to SEO, email marketing, and partnerships. I’m passionate about delivering measurable results and building lasting brands in fast-paced environments.…Hi, I’m Sonali Dhiwar — a dynamic marketing professional with a strong track record in B2B and B2C marketing, brand management, and integrated campaign execution. I enjoy turning business goals into clear, creative marketing plans that boost brand visibility, engage audiences, and drive sales. I excel at cross-functional collaboration, budget management, and data-driven optimisation, from social media and content creation to SEO, email marketing, and partnerships. I’m passionate about delivering measurable results and building lasting brands in fast-paced environments.

Available to hire

Hi, I’m Sonali Dhiwar — a dynamic marketing professional with a strong track record in B2B and B2C marketing, brand management, and integrated campaign execution. I enjoy turning business goals into clear, creative marketing plans that boost brand visibility, engage audiences, and drive sales.

I excel at cross-functional collaboration, budget management, and data-driven optimisation, from social media and content creation to SEO, email marketing, and partnerships. I’m passionate about delivering measurable results and building lasting brands in fast-paced environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Marketing Manager at HomeForce Property Management

January 1, 2025 - Present

Owned end-to-end marketing for the business, managing all social media platforms including content calendars, filming, editing, posting, and performance tracking. Developed and executed social media strategies to drive brand awareness, enquiries, and local visibility within the property management market. Planned and maintained structured content calendars aligned with business goals and seasonal demand. Managed Mailchimp campaigns, including drafting email newsletters, promotional emails, and client communications to improve engagement and retention. Analysed performance using Google Analytics and social insights to optimise campaigns and improve ROI. Led SEO optimisation across the website, improving search visibility and local rankings. Wrote website articles and blogs to support organic traffic growth and brand authority. Executed offline marketing initiatives such as postcard and leaflet drops, and direct outreach to tradespeople to build local partnerships and brand presence. Wor

Social Media & Marketing Specialist at Netversal Communications

April 1, 2025 - Present

Built and launched the company’s social media presence across TikTok, Instagram, and Facebook, increasing brand visibility and inbound sales enquiries. Designed and executed marketing strategies aligned with commercial goals, improving customer engagement and retention. Produced and edited engaging video content, collaborating with sales teams to showcase high-value electronic products. Analysed campaign performance data to refine strategies and maximise ROI.

Marketing Specialist at OMMICA

January 1, 2024 - October 31, 2024

Developed and delivered digital marketing campaigns that increased online engagement by 25%. Managed brand presence across LinkedIn, YouTube, and website channels, improving organic reach and lead generation. Led SEO optimisation, boosting organic web traffic and search rankings. Oversaw vendor relationships and ensured all marketing activities aligned with corporate objectives.

Freelance Copywriter & Content Writer at Remote

January 1, 2019 - Present

Created SEO-optimised web, blog, and marketing copy for clients across technology, wellness, and education sectors. Produced campaign content for email marketing, PR, and social media to increase audience reach and conversions. Conducted content audits to ensure brand tone consistency and effectiveness.

Content Writer at Insights Success

February 1, 2022 - August 1, 2022

Researched and wrote business-focused articles, translating complex industry topics into compelling stories. Conducted expert interviews to produce accurate, engaging, and timely publications. Enhanced online visibility through SEO-focused editorial strategies.

Marketing & Sponsorship Head at Mumbai University

May 1, 2018 - May 1, 2019

Led marketing campaigns for university events, increasing attendance by 30%. Managed sponsorship outreach, securing funding and partnerships to enhance event impact.

Public Relations Head at Mumbai University

August 1, 2017 - May 1, 2018

Directed PR strategy to boost student engagement and promote council initiatives. Organised high-profile events, coordinating with stakeholders and media.