Available to hire
Hi, I’m Shreshti Thorat, a passionate and results-driven digital marketing professional based in Manchester. With a strong background in managing multi-channel campaigns, SEO, CRO, and martech solutions, I thrive on using data-driven strategies to improve customer experience and drive business growth. I enjoy working collaboratively with teams and clients to craft impactful marketing campaigns and optimize digital channels.
With experience across telecoms, SaaS, hospitality, and research sectors, I bring a versatile approach to marketing execution and technology integration. When I’m not analyzing data or optimizing funnels, I love exploring new ways to blend creativity with analytics to deliver meaningful marketing outcomes.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Hindi
Advanced
Work Experience
Digital Executive at Zen Internet (Telecoms)
April 1, 2024 - June 7, 2024Drive digital acquisition and web strategies by leading paid campaigns, optimizing websites, and leading the front end of the eCommerce funnel. Led data-informed CRO by leveraging user behaviour analysis, A/B testing, and UX strategy, resulting in a 20% month-on-month traffic increase and an 8% uplift in customer journey completion. Led AWS LinkedIn paid campaign, achieving 174 sign-ups with 30% qualified leads. Improved eCommerce conversion rates by over 23% month-on-month through CRO, UX experience, and A/B testing.
Digital Executive at Zen Internet
April 1, 2024 - June 16, 2024Drive digital acquisition and web strategies by leading paid campaigns, optimizing websites, and leading the front end of the eCommerce funnel. Lead data-informed CRO by leveraging user behaviour analysis, A/B testing, and UX strategy—resulting in a 20% MoM traffic increase and an 8% uplift in customer journey completion. Led AWS LinkedIn paid campaign achieving 174 sign-ups with 30% qualified leads. Improved eCommerce conversion rates over 23% MoM through CRO, UX experience, and A/B testing.
Account Executive, Internship at Me: Mo (Agency)
June 1, 2023 - November 30, 2023Managed multi-channel marketing (media, content, PR) for 10 hospitality clients, responsible for building relationships, monitoring activity, SEO initiatives and driving results. Secured an 18.2% increase in profile search visibility and a 29.8% boost in click-through rate on paid social for Haute Dolci. Delivered impactful campaigns, presented results to clients, and generated actionable reports with key metrics.
Account Executive, Internship at Me: Mo (Agency)
June 1, 2023 - November 30, 2023Managed multi-channel marketing (media, content, PR) for 10 hospitality clients, building relationships, monitoring activity, implementing SEO initiatives, and driving results. Secured an 18.2% increase in profile search visibility and a 29.8% boost in CTR on paid social for Haute Dolci. Delivered impactful campaigns, presented results to clients, and generated actionable reports with key metrics.
Digital Marketing Manager, Freelance at Global Policy Insights (Research & Consulting)
April 1, 2023 - June 30, 2023Spearheaded the digital marketing strategy for Recykal's paid workshop series, using both organic and paid tactics. Achieved a 38.7% email open rate and 14.2% click-through rate by skillfully managing email campaigns with Wix. Enhanced registration rates by 23 attendees through a GetResponse-optimized landing page.
Digital Marketing Manager, Freelance at Global Policy Insights
April 1, 2023 - June 30, 2023Spearheaded the digital marketing strategy for Recykal's paid workshop series, using both organic and paid tactics. Achieved a 38.7% open rate and 14.2% CTR by managing email campaigns with Wix. Enhanced registration rates by 23 attendees through a GetResponse-optimized landing page.
Marketing Campaign Specialist at Ten Boroughs Research (PR & Communications)
December 1, 2022 - January 31, 2023Collaborated with the NEU and NASUWT union members, providing targeted communication strategies. Leveraged SurveyMonkey for members’ feedback, driving a 19.3% campaign resonance increase. Employed Google Analytics to examine campaign metrics, resulting in an 18.3% increase in conversion rates.
Marketing Campaign Specialist at Ten Boroughs Research
December 1, 2022 - January 31, 2023Collaborated with NEU and NASUWT union members to provide targeted communication strategies. Leveraged SurveyMonkey for members’ feedback, driving a 19.3% campaign resonance increase. Used Google Analytics to examine campaign metrics resulting in an 18.3% increase in conversion rates.
SEO Writer, Internship at Social Samosa (Online Publication)
May 1, 2022 - September 30, 2022Produced SEO-optimized articles for top brands including Amazon and Cadbury using WordPress CMS. Crafted captivating meta descriptions and title tags, driving a 19.2% click-through rate increase and improved search visibility. Elevated website's organic traffic by 16.9% within 3 months.
SEO Writer, Internship at Social Samosa
May 1, 2022 - September 30, 2022Produced SEO-optimized articles for top brands like Amazon and Cadbury using WordPress CMS. Crafted captivating meta descriptions and title tags, driving a 19.2% CTR increase and improved search visibility. Elevated website's organic traffic by 16.9% within 3 months.
Digital Marketing Executive at Konnect Insights (SAAS)
January 1, 2021 - May 31, 2022Managed integration of 18 clients such as Decathlon and McDonald's into the platform, including dashboard setup, client training, and ensuring strategic business goals are met. Drove website traffic up 51.2% and generated quality leads via targeted content including webinars, case studies, and social media. Boosted marketing qualified leads by 764% in 6 months using Pardot automation and personalized email campaigns. Mentored 3 interns on automation and successfully built multi-channel digital campaigns.
Digital Marketing Executive at Konnect Insights
January 1, 2021 - May 31, 2022Managed integration of 18 clients including Decathlon and McDonald's into the platform by setting up customized dashboards and training clients. Drove website traffic by 51.2% and generated quality leads through targeted content such as webinars, case studies, and social media. Boosted MQLs by 764% in 6 months using Pardot automation and personalized email campaigns. Mentored 3 interns on automation and multi-channel digital campaigns.
Education
MSc Marketing at Alliance Manchester Business School
September 1, 2022 - December 31, 2023Bachelor of Engineering at Mumbai University
August 1, 2016 - October 31, 2020MSc Marketing at Alliance Manchester Business School, Manchester
September 1, 2022 - December 31, 2023MBA at NMIMS College of Management, India (Remote)
January 1, 2022 - December 31, 2023Bachelor of Engineering at Mumbai University, India
August 1, 2016 - October 31, 2020Qualifications
Industry Experience
Telecommunications, Software & Internet, Retail, Travel & Hospitality, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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