Shreshtha Gaur

UX/UI Designer at Nuvama Wealth (Est. Edelweiss)

Led end-to-end product journeys for Mutual Funds, IPOs, Corporate FDs, AIFs, and PMS, applying human-centered design to reduce friction in investing and drive a 26% increase in lead generation. Built and standardized a unified design system, improving consistency, scalability, and accessibility across platforms while enhancing development efficiency and cross-functional collaboration. Conducted 50+ user research sessions with UHNI clients and Relationship Managers to uncover actionable insights that informed product strategy. Mentored interns and facilitated design training sessions, promoting design thinking and best practices in UX research, prototyping, and service design.

UX/UI Designer at CompUp (Y-Combinator)

Led end-to-end design across the product portfolio from ideation to testing. Created user personas and storyboards from the client’s abstract ideas and requirements. Used wireframes, mockups, and prototypes to establish UI and architecture. Collaborated with team to deliver valuable features that meet business and customer needs.

UX Writer at OneThing Design Studio

Partnered with design teams to enhance UI/UX for brands like Noise and Livspace by producing engaging web and digital content aligned with content strategy best practices. Designed and executed email marketing campaigns leveraging UX writing and content design principles, resulting in 1,000+ new user acquisitions for Kota products.

Marketing & Communications at NHempCo.

Contributed to brand presence by curating website and campaign copy, improving SEO visibility, and conducting customer research that supported campaigns, boosting sales by 39%.

Content Marketing at Innovana Thinklabs

Started my career in marketing with a content marketing internship at Innovana Thinklabs. Gained early exposure to the tech industry and developed skills in writing about technology, shaping my understanding of digital communication and user-focused content.

Product Designer at Nuvama Wealth (Est. Edelweiss)

Designed end-to-end product journeys for Mutual Funds, IPOs, Corporate FDs, AIFs, and PMs, applying human-centered design principles to reduce friction in investing and drive a 26% increase in lead generation. Built and standardized a unified design system, enhancing consistency, scalability, and accessibility across platforms while improving development efficiency and cross-functional collaboration. Conducted 50+ user research sessions, including interviews, usability testing, and journey mapping with UHNI clients and Relationship Managers, uncovering actionable insights that informed product strategy. Mentored interns and facilitated design training sessions, advocating design thinking and best practices in UX research, prototyping, and service design, strengthening overall team capability.

UX UI Designer at CompUp

Led end-to-end design across the product portfolio from ideation to testing.

UX Writer at One Thing Design Studio

Partnered with design teams to enhance UI/UX for brands; produced engaging web and digital content aligned to content strategy. Led email marketing campaigns, leveraging UX writing and content design principles, resulting in 1,000+ new user acquisitions for Kota products.