Available to hire
I am a passionate marketing professional with extensive experience in social media management, content creation, and campaign optimization. My background spans multiple markets including Germany and India, where I have successfully driven significant growth in user engagement and follower bases through strategic planning and collaboration with influencers and cross-functional teams. I enjoy leveraging data-driven insights to improve campaign performance and align marketing initiatives with broader business goals.
Throughout my career, I have managed campaigns with sizable budgets and worked extensively on platform-specific content tailored to audience needs. My skills include KPI tracking, stakeholder collaboration, and producing storytelling-driven content to enhance brand visibility and engagement. I am eager to bring my expertise and enthusiasm for marketing innovation to new challenges in dynamic environments.
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Language
English
Fluent
Hindi
Fluent
German
Intermediate
Work Experience
Social Media and Special Projects Intern at CoTasker
January 1, 2024 - PresentWork closely with the marketing team to develop and execute unique social media campaigns, contributing creative input at every stage of the project. Participate in the full content creation process, from initial brainstorming and ideation to final implementation across various social media platforms. Lead in interviews for social media content, showing versatility both behind and in front of the camera, ensuring engaging and high-quality output. Oversee project timelines, ensuring all social media projects and tasks are completed on schedule, coordinating with multiple stakeholders for smooth execution.
Marketing Executive at Ariston Thermo India Pvt. Ltd
December 31, 2022 - July 15, 2025Developed and executed targeted communication campaigns across email, social media, and other channels to drive outreach and engagement with both clients and experts. Managed the identification, recruitment, and onboarding of industry experts and vendors for marketing campaigns, ensuring strong engagement and long-term collaboration. Implemented and refined marketing workflows, leveraging a deep understanding of campaign processes to optimize resource allocation and drive successful project outcomes. Demonstrated strong negotiation skills to manage and finalize commercial agreements effectively. Supported the yearly marketing budget for the Indian region by coordinating with the global marketing team to ensure regular monitoring and updating of KPIs within the set budget.
Social Media Intern, Co-Tasker at Co-Tasker
January 31, 2025 - September 2, 2025Executed paid social campaigns that drove a 30% increase in sign-ups across three months. Produced platform-specific content optimized for engagement and shareability. Built marketing reports to track KPIs and improve campaign performance. Engaged with micro-influencers to boost campaign reach by approximately 15%. Collaborated with cross-functional teams to align campaigns with broader marketing goals.
Marketing & Strategist at Scene Booking
July 31, 2024 - September 2, 2025Directed social media campaigns on Instagram Ads, increasing followers by 25%. Produced storytelling-driven content tailored to platform and audience. Managed campaign timelines, deliverables, and reporting. Collaborated with internal teams and creators to deliver engaging social-first content.
Marketing Executive at Ariston India
June 30, 2022 - September 2, 2025Tracked KPIs for campaigns with a $500K budget using data-driven insights to improve performance and support revenue growth. Managed social media channels including Facebook, Instagram, LinkedIn, and YouTube to boost engagement and brand visibility. Created and localized platform-specific content ensuring consistency and relevance. Liaised with agencies to deliver creatives and campaign materials. Collaborated with internal stakeholders to align campaign strategy with business priorities.
Education
Masters in Marketing Management at Binary University
August 1, 2017 - April 30, 2019Diploma Marketing at Loyola Institute of Business - India
January 1, 2016 - December 31, 2017Master's in Business Administration at Binary University
August 1, 2017 - March 1, 2019Diploma in Marketing Management at Loyola Institute of Business
August 1, 2016 - April 1, 2017Qualifications
Diploma Digital Marketing
April 1, 2016 - March 31, 2017Industry Experience
Consumer Goods, Professional Services, Media & Entertainment, Travel & Hospitality, Retail
- Developed and executed engaging content strategies across Instagram and TikTok, including posts, stories, and video content to enhance brand visibility.
- Identified and collaborated with micro-influencers and content creators, leveraging UGC to drive authenticity and community trust.
- Lead in interviews for social media content, showing versatility both behind and in front of the camera, ensuring engaging and high-quality output.
- Tracked key social media metrics using analytics tools, evaluated campaign performance, and optimized content strategies for higher reach and engagement.
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