Led influencer marketing and user-generated content strategy by sourcing and evaluating creators across Instagram and YouTube, conducting outreach, and managing influencer partnerships that supported successful collaborations, including one creator organically generating 8M views on a single post. Developed content briefs for social media influencers and CRM messages; collaborated with a graphic designer to develop supporting creatives; used Excel to build sales reports analyzing campaign and sales data to generate actionable insights. Improved CRM campaign performance by optimizing audience segmentation and running A/B tests. Supported marketing events and brand activations by sourcing vendors, coordinating logistics, negotiating requirements, and assisting with on-site execution. Managed social media community engagement and brand reputation by responding to customer queries and feedback across platforms while maintaining a consistent brand voice.

Social Media Marketing Intern at 2Social Inc.

April 1, 2025 - June 30, 2025

Curated and produced multi-media content that strengthened client branding and audience engagement. Contributed to campaign planning with research-driven insights, securing partnerships, and refining customer onboarding. Developed and executed outreach strategies, building targeted lists and securing two brand partnerships to expand the founder’s personal brand. Transitioned to support in-house marketing and content strategy for one of the agency’s longest-standing clients, Wolfstreet Real Estate.

Marketing and Content Strategy Intern at Wolfstreet Real Estate

June 1, 2025 - August 31, 2025

Created and implemented brand strategy through content calendars, Instagram posts, posters, and reels, applying Meta algorithm optimization to improve campaign performance. Revitalized YouTube and TikTok presence with tailored strategies and creative assets, broadening audience reach and strengthening brand identity. Analyzed subscriber behavior using MailChimp and redirected audiences to a newly launched Substack, increasing newsletter readership and community engagement.

Dance Instructor at Athletics & Recreation, University of Toronto Scarborough at Toronto Pan Am Sports Centre

May 1, 2024 - December 31, 2024

Led Bhangra and Giddha dance classes for 15-20 students with no prior experience, managing music selection, choreography, and video production for performances. Achieved high participant satisfaction and retention by fostering a positive and supportive class environment; equipped with Emergency First Aid and CPR/AED training, successfully executing multiple performances.