Available to hire
I’m a freelance fashion journalist currently based in London, with a background in digital content and brand storytelling. I recently completed my MA in Fashion Journalism at Central Saint Martins, where my work focused on exploring fashion through cultural narratives and contemporary media formats.
Alongside writing, I have experience in social media strategy and content creation, having worked across both editorial and brand-led platforms.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Hindi
Advanced
Work Experience
Freelance News Writer - Pop Culture at Pinkvilla
September 30, 2024 - July 19, 2025Researched and wrote feature articles on emerging trends in Hollywood, focusing on industry changes, new technologies, and evolving audience interests in entertainment.
Freelance News Writer - Pop Culture at Pinkvilla
September 30, 2024 - July 19, 2025Researched and wrote feature articles on emerging trends in Hollywood, focusing on industry changes, new technologies, and evolving audience interests in entertainment.
Brand Manager at Brand Catapult
June 30, 2024 - July 19, 2025Oversaw digital marketing strategies for multiple F&B brands, managing strategic planning, social media execution, and campaign development to enhance audience engagement and brand growth.
Brand Manager at Brand Catapult
June 30, 2024 - July 19, 2025Oversaw digital marketing strategies for multiple F&B brands, managing strategic planning, social media execution, and campaign development to enhance audience engagement and brand growth.
Freelance Indian Cinema & TV News Writer at ComingSoon
April 30, 2024 - July 19, 2025Analyzed box office trends, wrote feature articles on Indian cinema and TV, broke exclusive industry news, and curated OTT recommendations based on audience preferences.
Freelance Indian Cinema & TV News Writer at ComingSoon
April 30, 2024 - July 19, 2025Analyzed box office trends, wrote feature articles on Indian cinema and TV, broke exclusive industry news, and curated OTT recommendations based on audience preferences.
Brand Manager at Coming Soon (Remote)
October 1, 2023 - April 30, 2024Oversees digital marketing for multiple F&B brands, managing strategy, social media, and campaigns to drive engagement and growth.
Senior Executive - Digital & Content at Food Talk India ( Anthem )
October 1, 2023 - April 30, 2024Led content research, influencer marketing, and digital campaigns; contributed to visibility and engagement initiatives; involved in The Artisan Project 7.0 for Select City Walk and BIRA Hills station cider launch across major cities.
Senior Executive - Digital & Content at Food Talk India (Anthem)
September 30, 2023 - July 19, 2025Skilled in client coordination, content research, and influencer marketing to enhance brand presence. Experienced in event curation and seamless onboarding. Led The Artisanal Project 7.0 for Select CityWalk and BIRA’s Hillstation Hard Cider Ale launch across major cities.
Senior Executive - Digital & Content at Food Talk India (Anthem)
September 30, 2023 - July 19, 2025Skilled in client coordination, content research, and influencer marketing to enhance brand presence. Experienced in event curation and seamless onboarding. Led The Artisanal Project 7.0 for Select CityWalk and BIRA’s Hillstation Hard Cider Ale launch across major cities.
Freelance Entertainment & TV Show Analyst at Sportskeeda
October 31, 2022 - July 19, 2025Reviewed and critiqued movies, TV shows, and performances, analyzing artistic merit and audience reception. Curated themed watch lists for OTT subscribers and provided specialized genre-based insights and recommendations.
Freelance Entertainment & TV Show Analyst at Sportskeeda
October 31, 2022 - July 19, 2025Reviewed and critiqued movies, TV shows, and performances, analyzing artistic merit and audience reception. Curated themed watch lists for OTT subscribers and provided specialized genre-based insights and recommendations.
Senior Executive - Digital & Content at Food Talk India ( Anthem )
June 1, 2022 - September 1, 2023Led digital and content initiatives; coordinated with clients; conducted content research; influencer marketing; event curation and onboarding; contributed to OTT recommendations and audience insights.
Writer at Food Talk India ( Anthem )
June 1, 2022 - September 30, 2023Freelance writer analyzing box office trends, writing features on Indian film and TV, reporting industry news, and curating OTT recommendations based on audience insights.
Social Media Marketing Manager at The Switch Fix
May 31, 2022 - July 19, 2025Led the Holi campaign, creating trend-based social media content and copywriting for blogs and posts. Managed influencer collaborations, assisted in shoots, and contributed to campaign mood boarding.
Social Media Marketing Manager at The Switch Fix
May 31, 2022 - July 19, 2025Led the Holi campaign, creating trend-based social media content and copywriting for blogs and posts. Managed influencer collaborations, assisted in shoots, and contributed to campaign mood boarding.
Freelance Entertainment & TV Show Analyst at The Switch Fix
January 1, 2022 - May 1, 2022Reviewed films and TV shows, curated OTT watch lists, and provided editorial insights with trend-based recommendations.
Social Media Marketer at The Switch Fix
January 1, 2022 - May 31, 2022Led Holi campaign, creating trend-led content and copy.
Social Media & Content Marketer at OGAAN India
November 30, 2021 - July 19, 2025Planning, curating, posting, copywriting, and social channel management.
Social Media & Content Marketer at OGAAN India
November 30, 2021 - July 19, 2025Planning, curating, posting, copywriting, and social channel management.
Freelance Entertainment & TV Show Analyst at Sportskeeda
September 1, 2021 - October 31, 2022Reviewed films, TV shows, and performances; analyzed artistic merit and audience reception; curated OTT watch lists and provided genre-based insights and recommendations.
Social Media & Content Marketer at GreenHonchos Solutions Pvt Ltd.
August 31, 2021 - July 19, 2025Led the Rakhi campaign for Blanc9, from concept to shoot assistance. Managed social media strategy for multiple brands, including NautiNati, Blanc9, and Alcis. Planned Enventt’s digital launch, created trend-based content, copywrote social media posts, and coordinated influencer collaborations.
Social Media & Content Marketer at GreenHonchos Solutions Pvt Ltd.
August 31, 2021 - July 19, 2025Led the Rakhi campaign for Blanc9, from concept to shoot assistance. Managed social media strategy for multiple brands, including NautiNati, Blanc9, and Alcis. Planned Enventt’s digital launch, created trend-based content, copywrote social media posts, and coordinated influencer collaborations.
Social Media & Marketing Consultant (Part- Time) at Gundi Studios
July 31, 2021 - July 19, 2025Created content for social media and website blogs, designed visuals for Instagram, newsletters, and stickers. Conducted outreach for interviews with prominent voices in India and assisted with mood boarding for campaigns.
Social Media & Marketing Consultant (Part-Time) at Gundi Studios
July 31, 2021 - July 19, 2025Created content for social media and website blogs, designed visuals for Instagram, newsletters, and stickers. Conducted outreach for interviews with prominent voices in India and assisted with mood boarding for campaigns.
Brand Manager at Green Honchos Solutions Pvt. Ltd.
May 1, 2021 - August 1, 2021Oversaw digital marketing for multiple F&B brands, managing strategy, social media, and campaigns to drive engagement and growth. Led The Artisan Project 7.0 for Select City Walk and BIRA’s Hills Station hard cider launches across major cities.
Social Media & Content Marketer at Green Honchos Solutions Pvt. Ltd.
May 1, 2021 - August 31, 2021Led branding and social media for Nautini Nation, driving branding and content initiatives.
Education
MA at Central Saint Martins
January 1, 2025 - December 31, 2025BA at Pearl Academy
January 1, 2017 - December 31, 2021Secondary Education at Pinewood School
January 1, 2015 - December 31, 2017MA at Central Saint Martins
January 1, 2025 - December 31, 2025BA at Pearl Academy
January 1, 2017 - December 31, 2021M.A. in Fashion Journalism at Pearl Academy, Delhi
January 1, 2017 - December 31, 2021B.A. in Fashion Communication at Brand Catalog, New Delhi
February 1, 2024 - June 30, 2024B.A. in Fashion Communication at Pearl Academy
January 1, 2017 - January 1, 2021Qualifications
MA in Fashion Journalism
January 11, 2030 - April 2, 2026Industry Experience
Media & Entertainment, Consumer Goods, Retail, Travel & Hospitality, Professional Services, Education, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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