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Hi, I’m Shruti Patwal, a performance-driven luxury marketing professional with a track record of shaping digital narratives across social, content, analytics, and campaigns for global brands. With cross-functional collaboration at the heart of my work, I pair data-driven insights with creative storytelling to elevate brand visibility, drive engagement, and deliver measurable business growth in fast-paced, luxury markets. I design end-to-end campaigns, build scalable content strategies, and mentor cross-disciplinary teams—from creators and editors to client teams—delivering compelling brand stories that resonate on Instagram, TikTok, LinkedIn, and beyond.…Hi, I’m Shruti Patwal, a performance-driven luxury marketing professional with a track record of shaping digital narratives across social, content, analytics, and campaigns for global brands. With cross-functional collaboration at the heart of my work, I pair data-driven insights with creative storytelling to elevate brand visibility, drive engagement, and deliver measurable business growth in fast-paced, luxury markets. I design end-to-end campaigns, build scalable content strategies, and mentor cross-disciplinary teams—from creators and editors to client teams—delivering compelling brand stories that resonate on Instagram, TikTok, LinkedIn, and beyond.

Shruti Patwal

Social Media Manager, Content Strategist, Project Manager, +6

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Hi, I’m Shruti Patwal, a performance-driven luxury marketing professional with a track record of shaping digital narratives across social, content, analytics, and campaigns for global brands. With cross-functional collaboration at the heart of my work, I pair data-driven insights with creative storytelling to elevate brand visibility, drive engagement, and deliver measurable business growth in fast-paced, luxury markets. I design end-to-end campaigns, build scalable content strategies, and mentor cross-disciplinary teams—from creators and editors to client teams—delivering compelling brand stories that resonate on Instagram, TikTok, LinkedIn, and beyond.…Hi, I’m Shruti Patwal, a performance-driven luxury marketing professional with a track record of shaping digital narratives across social, content, analytics, and campaigns for global brands. With cross-functional collaboration at the heart of my work, I pair data-driven insights with creative storytelling to elevate brand visibility, drive engagement, and deliver measurable business growth in fast-paced, luxury markets. I design end-to-end campaigns, build scalable content strategies, and mentor cross-disciplinary teams—from creators and editors to client teams—delivering compelling brand stories that resonate on Instagram, TikTok, LinkedIn, and beyond.

Available to hire

Hi, I’m Shruti Patwal, a performance-driven luxury marketing professional with a track record of shaping digital narratives across social, content, analytics, and campaigns for global brands. With cross-functional collaboration at the heart of my work, I pair data-driven insights with creative storytelling to elevate brand visibility, drive engagement, and deliver measurable business growth in fast-paced, luxury markets.

I design end-to-end campaigns, build scalable content strategies, and mentor cross-disciplinary teams—from creators and editors to client teams—delivering compelling brand stories that resonate on Instagram, TikTok, LinkedIn, and beyond.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

French

Advanced

English

Fluent

Hindi

Advanced

Work Experience

Social Media Manager at Saint Chaffray

April 1, 2025 - Present

Launched Ferdie's social media presence from scratch, defining brand voice and visual identity across Instagram, LinkedIn, and Pinterest. Created and edited short-form video content to boost engagement and brand awareness. Developed monthly content calendars aligned with brand storytelling and product positioning. Collaborated cross-functionally to generate creative campaign ideas and support brand growth.

Showroom Coordinator Assistant at Nanushka

January 31, 2025 - September 24, 2025

Managed showroom operations during Paris Fashion Week, coordinating sample organization, inventory tracking, and brand presentation; liaised with stylists, buyers, and partners to ensure a seamless showroom experience.

Showroom Coordinator Assistant at Nanushka

January 31, 2025 - September 18, 2025

Managed showroom operations during Paris Fashion Week; coordinated staff, inventory tracking, and brand presentations.

Marketing & Partnerships Manager at My Paris Concierge

October 31, 2024 - September 18, 2025

Identified and secured partnerships with top boutiques and key partners; maintained relationships with prestigious partners including Norman Hotel, Relais Christine, Olympics, and Visa; ensured seamless digital integration and brand consistency across platforms; led brand outreach for global markets (Berlin, London, New York).

Marketing & Partnerships Manager at My Paris Concierge

October 1, 2024 - September 24, 2025

Identified and secured partnerships with top boutique hotels and key partners; maintained relationships with prestigious partners, ensuring seamless digital integration and brand consistency across platforms.

Social Media and Influencer at YSL Beauty at Publicis Luxe

December 31, 2023 - September 18, 2025

Managed Yves Saint Laurent Beauté client communication; grew Instagram (11M followers) and managed YouTube, Snapchat, and TikTok accounts. Collaborated cross-functionally with the L’Oréal marketing team to develop and execute engaging digital content strategies. Delivered monthly reports with insights that influenced campaign optimization. Led influencer partnerships and produced content briefs, captions, and editorial planning.

Social Media and Influence at YSL Beauty at Public is Luxe

December 1, 2023 - September 24, 2025

Managed client communications on Instagram, YouTube, Snapchat, and TikTok; collaborated with L'Oreal's marketing team to develop and execute engaging digital content strategies; delivered monthly reports with insights that influenced campaign optimization; performed trend analysis and KPI reporting.

Analyst at Clarivate Analytics

September 30, 2022 - September 18, 2025

Maintained 98% quality analysis of work processes and secured 100% KPIs across all filings. Conducted market analysis and provided strategic recommendations; collaborated in annual business performance reviews.

Co-Founder at Meraki Foundation

September 1, 2022 - Present

Strategic marketing professional with 4+ years of experience in brand strategy, social media growth, and digital analytics. Co-founded a Dior & UNESCO-recognized initiative. Created the Brand Book and bilingual (EN/FR) digital brochures, shaping visual identity and high-trust positioning for clients across 3 markets. Drove a 150% rise in engagement and 20% follower growth in the first quarter through strategic content planning and cross-functional collaboration. Built a CRM collaboration pipeline, secured 5+ strategic partnerships (Olympics, Visa, Relais Christine), and led showroom operations and multi-brand campaigns.

Analyst at Clarivate Analytics

September 1, 2022 - September 24, 2025

Maintained 98% quality in work processes and secured 100% KPIs across filings; performed market analysis and strategic recommendations; collaborated with cross-functional teams to support client deliverables.

Social Media Manager at The Summer House

April 1, 2021 - September 24, 2025

Planned and executed sustainable social media campaigns; created content briefs, captions, and editorial planning; managed influencer partnerships; generated monthly and quarterly client reports with insights.

Excel Bootcamp Associate at Wipro Ltd.

May 31, 2020 - September 24, 2025

Launched an innovative process within the team to streamline operations, increasing efficiency; developed process improvements for better resource utilization and cost savings; received recognition from senior leadership for innovation.