Hi, I’m Shruti Saraf, a digital marketing and social media strategist with over three years of experience driving multi‑channel campaigns for B2B IT, retail, and consumer brands. I thrive on turning data into actionable growth, collaborating with cross‑functional teams, and delivering measurable results across SEM, email, and social platforms. I’m passionate about continuous learning and using the latest tools to help brands connect with their audiences. I’m currently pursuing Digital Marketing and Analytics at ISB Hyderabad to deepen my data‑driven approach and stay ahead of industry trends. I’m excited to bring fresh ideas, a collaborative mindset, and a proven track record of growth to future client and team initiatives.

Hi, I’m Shruti Saraf, a digital marketing and social media strategist with over three years of experience driving multi‑channel campaigns for B2B IT, retail, and consumer brands. I thrive on turning data into actionable growth, collaborating with cross‑functional teams, and delivering measurable results across SEM, email, and social platforms. I’m passionate about continuous learning and using the latest tools to help brands connect with their audiences. I’m currently pursuing Digital Marketing and Analytics at ISB Hyderabad to deepen my data‑driven approach and stay ahead of industry trends. I’m excited to bring fresh ideas, a collaborative mindset, and a proven track record of growth to future client and team initiatives.

Available to hire

Hi, I’m Shruti Saraf, a digital marketing and social media strategist with over three years of experience driving multi‑channel campaigns for B2B IT, retail, and consumer brands. I thrive on turning data into actionable growth, collaborating with cross‑functional teams, and delivering measurable results across SEM, email, and social platforms. I’m passionate about continuous learning and using the latest tools to help brands connect with their audiences.

I’m currently pursuing Digital Marketing and Analytics at ISB Hyderabad to deepen my data‑driven approach and stay ahead of industry trends. I’m excited to bring fresh ideas, a collaborative mindset, and a proven track record of growth to future client and team initiatives.

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Language

English
Fluent
Hindi
Advanced
Bengali
Beginner

Work Experience

Head Of Marketing and Operations at Manyavar
April 1, 2010 - March 1, 2013
Oversaw seven retail stores; enhanced customer experiences through complaint resolution, streamlined processes, and loyalty programs; led sales and marketing initiatives and increased footfall and conversions by 75%; managed team training and the brand’s Facebook Page and Google Ads.
Chief Business Officer at Shreyansh Innovations Pvt Ltd
September 1, 2015 - March 1, 2021
Delivered tailored marketing solutions for clients such as Kosha, Sniffy, Sin Denims, Straavi, and Gini G Jony; planned and executed marketing campaigns and TVCs; contributed to brand growth through client relations and strategic initiatives.
Client Services Director at East West Advertising
June 1, 2021 - Present
Coordinated and implemented 35 marketing campaigns across the Middle East; planned SEM, email, and social media campaigns, resulting in 40% increase in website traffic and 30% growth in lead generation; grew social media followers by 50% and engagement by 35%; nurtured leads via email with 45% open rate and 25% CTR; prepared analytics reports to guide future decisions.

Education

Master of Business Administration (Marketing) at Symbiosis International University, Pune
April 1, 2015 - March 1, 2017
Bachelor of Business Administration at Jadavpur University, Kolkata
March 1, 2006 - March 1, 2009
Image Consultancy and Soft Skills Training at Image Consulting Business Institute
July 1, 2017 - June 1, 2018
Digital Marketing and Analytics at Indian School of Business, Hyderabad
June 1, 2024 - August 1, 2025
Digital Marketing and Analytics at Indian School of Business, Hyderabad
June 1, 2024 - August 1, 2025
Masters in Business Administration (Marketing) at Symbiosis International University, Pune
April 1, 2015 - March 1, 2017
Bachelors in Business Administration at Jadavpur University, Kolkata
March 1, 2006 - March 1, 2009
Image Consultancy and Soft Skills Training at Image Consulting Business Institute
July 1, 2017 - June 1, 2018

Qualifications

MBA in Marketing
April 1, 2015 - March 1, 2017
Certificate in Image Consultancy
July 1, 2017 - June 1, 2018
Certificate in Digital Marketing and Analytics
June 1, 2024 - August 1, 2025
Digital Marketing and Analytics
June 1, 2024 - August 1, 2025

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Education