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Hi, I’m Sloane Henningsen—a Greenville-based marketing and graphic design professional who specializes in brand identity, creative direction, and cross-channel campaigns. I love turning ideas into cohesive visuals that help brands stand out and connect with audiences. I enjoy leading teams, shaping strategies, and crafting engaging narratives through motion graphics and print and digital collateral. Whether updating brand visuals or launching a new campaign, I’m happiest when I can blend creativity with clear, strategic execution to deliver impactful results.…Hi, I’m Sloane Henningsen—a Greenville-based marketing and graphic design professional who specializes in brand identity, creative direction, and cross-channel campaigns. I love turning ideas into cohesive visuals that help brands stand out and connect with audiences. I enjoy leading teams, shaping strategies, and crafting engaging narratives through motion graphics and print and digital collateral. Whether updating brand visuals or launching a new campaign, I’m happiest when I can blend creativity with clear, strategic execution to deliver impactful results.

Sloane Henningsen Scroggs

Graphic Designer, Creative Director, Brand Designer, +2

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Hi, I’m Sloane Henningsen—a Greenville-based marketing and graphic design professional who specializes in brand identity, creative direction, and cross-channel campaigns. I love turning ideas into cohesive visuals that help brands stand out and connect with audiences. I enjoy leading teams, shaping strategies, and crafting engaging narratives through motion graphics and print and digital collateral. Whether updating brand visuals or launching a new campaign, I’m happiest when I can blend creativity with clear, strategic execution to deliver impactful results.…Hi, I’m Sloane Henningsen—a Greenville-based marketing and graphic design professional who specializes in brand identity, creative direction, and cross-channel campaigns. I love turning ideas into cohesive visuals that help brands stand out and connect with audiences. I enjoy leading teams, shaping strategies, and crafting engaging narratives through motion graphics and print and digital collateral. Whether updating brand visuals or launching a new campaign, I’m happiest when I can blend creativity with clear, strategic execution to deliver impactful results.

Available to hire

Hi, I’m Sloane Henningsen—a Greenville-based marketing and graphic design professional who specializes in brand identity, creative direction, and cross-channel campaigns. I love turning ideas into cohesive visuals that help brands stand out and connect with audiences.

I enjoy leading teams, shaping strategies, and crafting engaging narratives through motion graphics and print and digital collateral. Whether updating brand visuals or launching a new campaign, I’m happiest when I can blend creativity with clear, strategic execution to deliver impactful results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Work Experience

Marketing and Freelance Graphic Designer at Hilb Group

July 1, 2023 - November 1, 2023

Developed and created benefit guides for clients with group sizes ranging from 50-5000 members.

Creative Manager at KeyMark, Inc

November 1, 2023 - Present

Primary driver of brand identity and creative consistency across marketing channels; led the full creative development process from concept through execution, staying current with design trends, web practices, and emerging technologies. Experienced across brand identity, packaging, digital campaigns, and print collateral; led a team to produce visually compelling work aligned with brand standards and strategic goals. Leveraged motion graphics and video editing to elevate storytelling and ensure cohesive, impactful design across touchpoints.

Marketing Projects Manager at Benefits in a Card

November 1, 2019 - April 1, 2020

Directed corporate branding and marketing strategies; planned and implemented comprehensive marketing programs; refreshed aesthetics for all marketing and branding initiatives, including email, print, and digital campaigns.

Director of Marketing at WorkSmart Group

August 1, 2020 - May 1, 2023

Managed strategy and execution of marketing to increase candidate and client pools; rebranded identity, visuals, and voice of the company, including values workshops and education initiatives; strengthened brand identity through consistent visuals, tone, and copy; set growth benchmarks and analytics; oversaw branding for three divisions and ensured consistent brand and candidate experiences across digital touchpoints.

Marketing Manager at The Stonehenge Company & Taste Hospitality Group

January 1, 2015 - July 1, 2017

Brand management for 10+ companies; created promotional materials for restaurants and a real estate development project; managed website and menu redesigns; oversaw branding, newsletters, and promotional materials for a Central Ohio golf course; food photography; led branding, collateral, and visual assets for a multi-million dollar property development.

Freelance Graphic Artist at King Strategic Communication

August 1, 2014 - November 1, 2016

Created 80+ political mail pieces, digital ads, and billboards for 2014 midterms and 2016 elections; served clients including state senators, governors, and U.S. Congressmen across multiple states.

Advertising Manager at The Rudler Professional Group - Keller Williams

October 1, 2011 - June 1, 2013

Developed all promotional materials for listed homes; created and managed advertisements and advertising accounts; led the rebranding project for the company; photographed and processed homes for publication.

Special Assistant to the Dean for Marketing and Communications at Clemson University College of Science

September 1, 2017 - January 1, 2019

Crafted internal and external communications; played a key role in strategy and messaging for the college; led branding and rebranding efforts; advised on creative processes and program development; created presentations for the Dean.

Creative Director at March for Science

January 1, 2017 - October 1, 2017

Managed the creative process from concept to completion; conceptualized marketing into clear creative strategies; generated over $400,000 in merchandise sales; created the visual identity for The March for Science.