I am a results-driven Digital Marketing & Social Media professional with 3+ years of experience managing multi-channel digital campaigns, SEO strategies, paid advertising (Google & Facebook Ads), and data-driven audience growth. I have a proven track record of managing diverse client portfolios, optimizing content performance through analytics, and driving measurable ROI.\n\nI thrive on collaborating with cross-functional teams to deliver scalable digital solutions. I am adept at leveraging tools like Meta Business Suite, Google Ads, and Canva to craft compelling content and campaigns that resonate with audiences while maintaining brand voice across platforms.

Shubham Katoch

I am a results-driven Digital Marketing & Social Media professional with 3+ years of experience managing multi-channel digital campaigns, SEO strategies, paid advertising (Google & Facebook Ads), and data-driven audience growth. I have a proven track record of managing diverse client portfolios, optimizing content performance through analytics, and driving measurable ROI.\n\nI thrive on collaborating with cross-functional teams to deliver scalable digital solutions. I am adept at leveraging tools like Meta Business Suite, Google Ads, and Canva to craft compelling content and campaigns that resonate with audiences while maintaining brand voice across platforms.

Available to hire

I am a results-driven Digital Marketing & Social Media professional with 3+ years of experience managing multi-channel digital campaigns, SEO strategies, paid advertising (Google & Facebook Ads), and data-driven audience growth. I have a proven track record of managing diverse client portfolios, optimizing content performance through analytics, and driving measurable ROI.\n\nI thrive on collaborating with cross-functional teams to deliver scalable digital solutions. I am adept at leveraging tools like Meta Business Suite, Google Ads, and Canva to craft compelling content and campaigns that resonate with audiences while maintaining brand voice across platforms.

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Language

English
Advanced
Hindi
Fluent

Work Experience

Social Media Executive at PulsePlay Digital
April 1, 2025 - April 1, 2026
Led end-to-end social media strategy and execution across multiple platforms, driving brand visibility and audience engagement. Developed and published performance-optimized content calendars aligned with brand objectives and seasonal campaigns. Monitored KPIs and delivered weekly analytics reports to stakeholders, enabling data-backed decisions for content strategy. Collaborated with creative teams to produce high-quality graphics, videos, and reels tailored to target audience segments.
Digital Marketer at Codebeelabpvtltd
February 1, 2024 - April 1, 2025
Executed comprehensive SEO strategies for multiple client websites, including technical audits, on-page optimization, and link-building campaigns—improving organic search rankings. Managed and grew social media presence for diverse clients across industries, consistently increasing follower engagement. Designed and launched Google Ads and Facebook Ads campaigns, optimizing bidding strategies and ad creatives to maximize CTR and minimize CPC. Produced branded graphic design assets for social media posts, infographics, and digital advertisements using Canva.
Social Media Marketing Intern at Design Boxed Innovations Pvt. Ltd.
August 1, 2023 - November 1, 2023
Managed multiple social media accounts, maintained consistent brand voice and posting cadence. Created engaging content including graphics, videos, and Instagram Reels using Canva and mobile editing applications. Analyzed page performance using Meta Business Suite, generating insights on reach, impressions, and engagement metrics. Assisted in planning and executing Facebook and Instagram paid ad campaigns, supporting audience targeting and A/B testing. Collaborated closely with the Research Team to develop audience-relevant content strategies.
Customer Relationship Manager & Operations Executive at Jan Swasthya Tech Pvt. Ltd.
February 1, 2021 - January 1, 2023
Drove sales performance by exceeding revenue targets through strategic upselling and client engagement techniques. Maintained and strengthened customer-company relationships, improving client retention and satisfaction scores. Analyzed customer feedback data to identify service gaps and implement process improvements, enhancing overall client experience. Conducted competitive market analysis using Meta platform data to identify potential target audiences and emerging opportunities. Managed promotional signage and pricing verification, ensuring compliance with company guidelines.

Education

Master of Arts – New Media Communications at Central University of Himachal Pradesh
July 1, 2017 - May 1, 2019
Bachelor of Science at Govt. Degree College Dharamshala
July 1, 2013 - May 1, 2016
Master of Arts in New Media Communications at Central University of Himachal Pradesh
July 1, 2017 - May 1, 2019
Bachelor of Science at Govt. Degree College Dharamshala
July 1, 2013 - May 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Education, Retail