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I have over 12 years of experience in Sales, Marketing, and Data Analysis. I started my career in FMCG sales with SMC Enterprise Ltd., Energypac, and Olympic Industries, where I learned how to manage territories, grow markets, and build strong distributor networks. Over time, I developed skills in digital marketing, web analytics (GA4), and conversion rate optimization (CRO). Now, I focus on analyzing customer data, improve online campaigns, and help businesses make better decisions through clear insights. My mix of field experience and digital knowledge helps me understand both customer behavior and business goals, allowing me to create real growth and lasting results.…I have over 12 years of experience in Sales, Marketing, and Data Analysis. I started my career in FMCG sales with SMC Enterprise Ltd., Energypac, and Olympic Industries, where I learned how to manage territories, grow markets, and build strong distributor networks. Over time, I developed skills in digital marketing, web analytics (GA4), and conversion rate optimization (CRO). Now, I focus on analyzing customer data, improve online campaigns, and help businesses make better decisions through clear insights. My mix of field experience and digital knowledge helps me understand both customer behavior and business goals, allowing me to create real growth and lasting results.

Shyam Sundar Ghosh

Data Analyst, Digital Marketer, Social Media Manager, +3

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I have over 12 years of experience in Sales, Marketing, and Data Analysis. I started my career in FMCG sales with SMC Enterprise Ltd., Energypac, and Olympic Industries, where I learned how to manage territories, grow markets, and build strong distributor networks. Over time, I developed skills in digital marketing, web analytics (GA4), and conversion rate optimization (CRO). Now, I focus on analyzing customer data, improve online campaigns, and help businesses make better decisions through clear insights. My mix of field experience and digital knowledge helps me understand both customer behavior and business goals, allowing me to create real growth and lasting results.…I have over 12 years of experience in Sales, Marketing, and Data Analysis. I started my career in FMCG sales with SMC Enterprise Ltd., Energypac, and Olympic Industries, where I learned how to manage territories, grow markets, and build strong distributor networks. Over time, I developed skills in digital marketing, web analytics (GA4), and conversion rate optimization (CRO). Now, I focus on analyzing customer data, improve online campaigns, and help businesses make better decisions through clear insights. My mix of field experience and digital knowledge helps me understand both customer behavior and business goals, allowing me to create real growth and lasting results.

Available to hire

I have over 12 years of experience in Sales, Marketing, and Data Analysis. I started my career in FMCG sales with SMC Enterprise Ltd., Energypac, and Olympic Industries, where I learned how to manage territories, grow markets, and build strong distributor networks. Over time, I developed skills in digital marketing, web analytics (GA4), and conversion rate optimization (CRO).

Now, I focus on analyzing customer data, improve online campaigns, and help businesses make better decisions through clear insights. My mix of field experience and digital knowledge helps me understand both customer behavior and business goals, allowing me to create real growth and lasting results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Bengali

Fluent

English

Advanced

Hindi

Beginner

Work Experience

Data Analyst & Digital Marketer at Freelance

January 1, 2022 - November 7, 2025

As a Data and Web Analyst with strong experience in Sales and Marketing, I focus on turning data into meaningful insights that drive growth. I analyze customer behavior, website performance (GA4), and marketing campaigns to improve ROI and business outcomes. My expertise in CRO, using LIFT, PIE, and ICE frameworks, helps identify barriers in the conversion funnel and improve UI/UX performance through testing and design insights. I also plan and manage Social Media Marketing (SMM), SEM, and SEO to increase visibility and conversions. By applying competitor analysis, A/B testing, and strategic planning, I help brands refine their messaging, target the right audience, and boost engagement. My combined skills in data analysis, marketing strategy, and content writing enable me to deliver clear, practical solutions that create measurable results.

Sr. Area Executive (Area Sales Manager) at SCM Enterprise Ltd

January 1, 2018 - November 7, 2025

As a Sr. Area Executive (Area Sales Manager role), I am responsible for leading and driving sales growth within a designated area. My role involves managing distributors, retailers, and B2B clients to expand product reach and increase revenue. I develop and execute area sales plans, set targets for the team, and provide coaching and support to maximize performance. I monitor sales trends and analyze ROI, MDT, QTD, YTD, as well as MoM and YoY growth to implement strategies that optimize ROI. Additionally, I coordinate with marketing and supply chain teams to ensure product availability and promotional effectiveness while identifying new business opportunities to increase market share.

Territory Sales In-Charge at Energypac Power Generation Ltd

January 1, 2018 - January 1, 2018

Managed sales activities across assigned territory, driving revenue growth through strategic planning and customer relationship management. Analyzed market trends and sales data to identify opportunities and optimize territory coverage. Coordinated with marketing to implement promotional campaigns, enhancing product visibility and sales performance.