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Hi, I'm Shyla Mason, a creative strategist, social media manager and copywriter with experience developing brand narratives, digital campaigns, and culturally relevant content across social and paid platforms. I'm bilingual in English and Chinese with a global, cross-cultural perspective, and I excel at ideation, storytelling, and trend analysis. I enjoy translating insights into compelling copy and campaign concepts, supporting agency clients and leading creative teams.…Hi, I'm Shyla Mason, a creative strategist, social media manager and copywriter with experience developing brand narratives, digital campaigns, and culturally relevant content across social and paid platforms. I'm bilingual in English and Chinese with a global, cross-cultural perspective, and I excel at ideation, storytelling, and trend analysis. I enjoy translating insights into compelling copy and campaign concepts, supporting agency clients and leading creative teams.

Shyla Mason

Social Media Manager, Copywriter, Content Strategist, +5

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Hi, I'm Shyla Mason, a creative strategist, social media manager and copywriter with experience developing brand narratives, digital campaigns, and culturally relevant content across social and paid platforms. I'm bilingual in English and Chinese with a global, cross-cultural perspective, and I excel at ideation, storytelling, and trend analysis. I enjoy translating insights into compelling copy and campaign concepts, supporting agency clients and leading creative teams.…Hi, I'm Shyla Mason, a creative strategist, social media manager and copywriter with experience developing brand narratives, digital campaigns, and culturally relevant content across social and paid platforms. I'm bilingual in English and Chinese with a global, cross-cultural perspective, and I excel at ideation, storytelling, and trend analysis. I enjoy translating insights into compelling copy and campaign concepts, supporting agency clients and leading creative teams.

Available to hire

Hi, I’m Shyla Mason, a creative strategist, social media manager and copywriter with experience developing brand narratives, digital campaigns, and culturally relevant content across social and paid platforms.

I’m bilingual in English and Chinese with a global, cross-cultural perspective, and I excel at ideation, storytelling, and trend analysis. I enjoy translating insights into compelling copy and campaign concepts, supporting agency clients and leading creative teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Chinese

Fluent

Work Experience

Creative Strategist & Social Media Manager at Trendcend Media

September 1, 2025 - Present

Lead ideation and concept development for client campaigns, guiding creative strategy from start to finish. Supervise and mentor a team of interns, providing creative direction and feedback. Write compelling copy for social media, digital ads, and branded content. Manage social media presence with mock/sample campaigns using AI tools and contribute to strategic content planning. Produce weekly trend reports to inform content strategy and maintain brand relevance. Assist in creating pitch proposals and presentations for new business opportunities, supporting client acquisition and campaign planning. Contribute to shaping overall social media strategy, improving engagement and brand visibility.

Lead Hostess & Server at Phat Eatery

June 1, 2019 - December 1, 2025

Delivered high-quality customer service in a fast-paced environment, handling diverse personalities and resolving conflicts professionally. Managed front-of-house operations, including seating, reservations, and order coordination. Maintained accuracy in orders and transactions while collaborating with team members to ensure smooth service. Balanced full-time work hours with full-time school and internship commitments.

Hostess & Server at Phat Eatery

June 1, 2019 - December 1, 2025

Delivered high-quality customer service in a fast-paced environment; managed front-of-house operations including seating, reservations, and order coordination; maintained accuracy in orders and transactions while collaborating with team members to ensure smooth service. Balanced full-time work hours with school and internship commitments.