Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Simon Akers, a Chartered Marketer and dynamic marketing strategist with 20+ years of experience helping brands accelerate growth through insights, creativity and media. I founded Archmon, a marketing and media consultancy, and have led global client work as an agency lead, strategy/planning and digital lead, and as a business director. I enjoy forging partnerships and turning data into action that delivers tangible results. I've also built a network of specialists to support my projects, written a lockdown eBook to help marketers get back to basics, and launched a monthly global newsletter to share practical insights. I'm now focused on opportunities that connect insights, partnerships, creative and media to drive strategic growth. I offer interim leadership as a fractional CMO/CSO and hands-on support across strategy, planning and delivery, leveraging a global network to accelerate client outcomes.…I'm Simon Akers, a Chartered Marketer and dynamic marketing strategist with 20+ years of experience helping brands accelerate growth through insights, creativity and media. I founded Archmon, a marketing and media consultancy, and have led global client work as an agency lead, strategy/planning and digital lead, and as a business director. I enjoy forging partnerships and turning data into action that delivers tangible results. I've also built a network of specialists to support my projects, written a lockdown eBook to help marketers get back to basics, and launched a monthly global newsletter to share practical insights. I'm now focused on opportunities that connect insights, partnerships, creative and media to drive strategic growth. I offer interim leadership as a fractional CMO/CSO and hands-on support across strategy, planning and delivery, leveraging a global network to accelerate client outcomes.

Simon Akers

Marketer, Marketing Strategist, Brand Strategist, +2





I'm Simon Akers, a Chartered Marketer and dynamic marketing strategist with 20+ years of experience helping brands accelerate growth through insights, creativity and media. I founded Archmon, a marketing and media consultancy, and have led global client work as an agency lead, strategy/planning and digital lead, and as a business director. I enjoy forging partnerships and turning data into action that delivers tangible results. I've also built a network of specialists to support my projects, written a lockdown eBook to help marketers get back to basics, and launched a monthly global newsletter to share practical insights. I'm now focused on opportunities that connect insights, partnerships, creative and media to drive strategic growth. I offer interim leadership as a fractional CMO/CSO and hands-on support across strategy, planning and delivery, leveraging a global network to accelerate client outcomes.…I'm Simon Akers, a Chartered Marketer and dynamic marketing strategist with 20+ years of experience helping brands accelerate growth through insights, creativity and media. I founded Archmon, a marketing and media consultancy, and have led global client work as an agency lead, strategy/planning and digital lead, and as a business director. I enjoy forging partnerships and turning data into action that delivers tangible results. I've also built a network of specialists to support my projects, written a lockdown eBook to help marketers get back to basics, and launched a monthly global newsletter to share practical insights. I'm now focused on opportunities that connect insights, partnerships, creative and media to drive strategic growth. I offer interim leadership as a fractional CMO/CSO and hands-on support across strategy, planning and delivery, leveraging a global network to accelerate client outcomes.

Available to hire

I’m Simon Akers, a Chartered Marketer and dynamic marketing strategist with 20+ years of experience helping brands accelerate growth through insights, creativity and media. I founded Archmon, a marketing and media consultancy, and have led global client work as an agency lead, strategy/planning and digital lead, and as a business director. I enjoy forging partnerships and turning data into action that delivers tangible results. I’ve also built a network of specialists to support my projects, written a lockdown eBook to help marketers get back to basics, and launched a monthly global newsletter to share practical insights.

I’m now focused on opportunities that connect insights, partnerships, creative and media to drive strategic growth. I offer interim leadership as a fractional CMO/CSO and hands-on support across strategy, planning and delivery, leveraging a global network to accelerate client outcomes.

Skills

Branding

Copywriting

SEO

Experience Level

Branding

Expert

Copywriting

Expert

SEO

Expert

Language

Spanish; Castilian

Advanced

French

Beginner

Work Experience

Founder & Partner at Archmon

May 1, 2019 - Present

Marketing consultancy supporting brands with marketing and agencies with media strategy, planning, client success and go-to-market activity on an interim basis. Acts as interim CMO/CSO/consultant; Media Director, Strategy/Digital lead; built a collective of 120+ specialist partners to support projects; authored an eBook during lockdown and launched a global newsletter.

Strategy Consultant at 21Six Group

January 1, 2019 - January 1, 2020

Strategic planning and communications strategy; agency sales and sales coaching.

Marketing Coach & Mentor at Harford Control

January 1, 2019 - January 1, 2020

Retained engagement supporting a marketing manager with professional development.

Head of Digital at MG OMD

January 1, 2022 - December 31, 2023

Led digital strategy for Pernod Ricard (2022) and VMO2 (2023); drove digital performance planning and programmatic activation.

Business Director, Planning at Essence

January 1, 2019 - June 30, 2019

Led performance/direct response and planning on the BT account; delivered standout student broadband campaign with double YoY sales.

VP, Global Client Director at Publicis Media (Performics)

November 1, 2017 - August 31, 2018

Global client lead for Samsung mobile; ecommerce strategy across Search, Social, Display, Amazon & retail media; managed reports, budgets, playbooks and webinars.

Founder/MD at Performatas

June 1, 2015 - September 30, 2017

Digital buying agency focusing on sustainable/ethical brands; delivered 85k+ leads and 449 sales across clients including O2, Pact & Greenpeace.

Senior Agency Manager (Contract) at GroupM / Xaxis

February 1, 2016 - February 28, 2017

Programmatic/digital acquisition strategy for key clients; contributed to high NPS scores and supported new business pitches.

Head of Global Partnerships at MVF

August 1, 2014 - May 31, 2015

Led reseller relationships; 250% partnership growth across USA, UK and Europe; identified new market opportunities.

Director at DM Point Ltd

May 1, 2012 - October 31, 2013

Self-employed; lead generation, data and direct marketing campaigns for finance, charity, B2B, telecom and home improvement sectors.

BDM at Callcredit Information Group

July 1, 2011 - March 31, 2012

Created a data-rental channel for brand and agency partnerships; delivered 400% YoY growth.

Account Manager at Communication Avenue

November 1, 2009 - June 30, 2011

Managed client relationships on direct and digital marketing acquisition campaigns.

Small Business Consultant at Vodafone

November 1, 2006 - August 31, 2009

New business sales/marketing; award-winning work.

New Business Manager at Experian

November 1, 2004 - November 30, 2006

First graduate in data-driven marketing; managed B2B data clients and growth opportunities.

Education

Postgraduate – Mini MBA at Birkbeck, University of London

January 1, 2015 - January 1, 2015

BSc (Hons) Geography at Bath Spa University

January 1, 2001 - January 1, 2004

A-Levels and GCSEs at The Grove School, Newark, Nottingham

January 1, 1994 - January 1, 2001

Qualifications

Chartered Marketer (FCIM)

January 1, 2021 - January 1, 2024

Fellow of the Royal Society of Arts (FRSA)

January 11, 2030 - January 14, 2026

The Neuromarketing Toolbox (Copenhagen Business School)