Experienced Visual Communication Designer offering expertise in branding, design strategy and illustration. Skilled in creating effective visual content for both digital and print platforms. Proficient in industry standard design software with a keen eye for visual detail. A proactive team player, boasting a strong track record of collaborative successes with cross-functional teams.…

Sidra Reza

Experienced Visual Communication Designer offering expertise in branding, design strategy and illustration. Skilled in creating effective visual content for both digital and print platforms. Proficient in industry standard design software with a keen eye for visual detail. A proactive team player, boasting a strong track record of collaborative successes with cross-functional teams.…

Available to hire

Experienced Visual Communication Designer offering expertise in branding, design strategy and illustration. Skilled in creating effective visual content for both digital and print platforms. Proficient in industry standard design software with a keen eye for visual detail. A proactive team player, boasting a strong track record of collaborative successes with cross-functional teams.

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Skills

Experience Level

Language

English
Fluent
Urdu
Advanced
Panjabi, Punjabi
Intermediate

Work Experience

Senior Creative Associate at Outsourcing4Work
January 1, 2023 - January 1, 2023
Designed cohesive digital campaigns and patient-focused visuals that strengthened brand communication across web, email, and social platforms. Collaborated cross-functionally with content and product teams to deliver customized patient and physician focused clinical study websites, with measurable campaign performance. Partnered with project managers to manage timelines and deliverables across multiple concurrent projects in a fast-paced environment.
Associate Designer at PatientWing
January 1, 2025 - January 1, 2025
Developed tailored creative pitches for 20+ diverse brands, heading creative campaigns throughout the year. Crafted persuasive ad copy, impactful taglines, and visionary campaign concepts to engage target markets and elevate brand offerings. Provided leadership to the design and accounts teams ensuring the establishment and achievement of project deliverables. Conceptualized and executed immersive experiential environments for 5+ high-profile store launches across multiple brands.
Creative Head at SOCO
January 1, 2022 - January 1, 2022
Designed a comprehensive course curriculum customized for sophomore and senior students, emphasizing conceptual design thinking and the practical execution. Trained students in narrative conceptualization and creative visualization techniques. Oversaw creative project execution, conducting weekly critiques for industry-standard refinement. Mentored students in innovative storytelling and creative expression, fostering critical thinking in visual communication.
Visiting Faculty at Beaconhouse National University (BNU)
January 1, 2019 - January 1, 2019
Crafted persuasive copy for brochures, websites, DVC/TVC concepts, and social media. Managed budgets and timelines, ensuring project efficiency and cultivated strong client relationships, driving successful outcomes. Collaborated with art direction team for multifaceted campaigns, working with renowned clients including Pepsi, Mountain Dew, Hush Puppies, Coca-Cola, HBL PSL, 7UP, Nestle, Nurpur, LUMS, and more.
Visual Communication Designer at Visual Prophecy
January 1, 2018 - January 1, 2018
Established and maintained a cohesive visual identity for the brand, ensuring all design elements aligned with the brand's messaging and values. Created original illustrations in line with the brand’s visual tone and feel that were later printed on all the shoeboxes shipped internationally. Developed visually appealing marketing materials, such as advertisements, banners, social media graphics, and promotional content, that effectively communicated the brand's unique selling points and engaged the target audience.
Communication Designer at Markhor (Kickstarter Backed)
January 1, 2015 - January 1, 2015
Crafted persuasive copy for brochures, websites, DVC/TVC concepts, and social media. Managed budgets and timelines, ensuring project efficiency and cultivated strong client relationships, driving successful outcomes. Collaborated with art direction team for multifaceted campaigns, working with renowned clients including Pepsi, Mountain Dew, Hush Puppies, Coca-Cola, HBL PSL, 7UP, Nestle, Nurpur, LUMS, and more.
Communications Associate at Tabadlab
January 1, 2021 - January 1, 2021
Spearheaded the production of web panels showcasing international experts enabling in-depth discussions on topics including education, climate change policies, economic crises, among others. Cultivated strong client relationships, effectively defining project requirements and shaping editorial guidelines for optimal outcomes.

Education

Bachelor of Fine Arts at Beaconhouse National University
September 1, 2010 - June 1, 2014
Graduated with Distinction
BFA - Bachelors in Fine Arts at Beaconhouse National University (BNU)
January 1, 2010 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services, Consumer Goods, Retail

Skills

Experience Level