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12+ years across paid search, SEO, paid social, affiliates, CRM and CRO. Nearly five years at Amazon Prime Video leading acquisition and retention across EMEA on an eight-figure budget, spanning 26 countries. Led a global technical SEO programme and significantly reduced paid search CAC through feed quality and campaign structure improvements. Now consulting for founders and scaling brands. Built a knowledge graph integrated with Google Ads API and Search Console that drives keyword prioritisation and organic growth. Built custom SEO tooling with Claude Code. Taken Shopify brands from zero to profitable paid acquisition from day one through high-volume creative testing. Grown organic search to a meaningful share of revenue within months. I can program, I build my own tools, and I use AI to do the work of a team. Best when the brief is "build the growth engine" and nobody's done it yet.…12+ years across paid search, SEO, paid social, affiliates, CRM and CRO. Nearly five years at Amazon Prime Video leading acquisition and retention across EMEA on an eight-figure budget, spanning 26 countries. Led a global technical SEO programme and significantly reduced paid search CAC through feed quality and campaign structure improvements. Now consulting for founders and scaling brands. Built a knowledge graph integrated with Google Ads API and Search Console that drives keyword prioritisation and organic growth. Built custom SEO tooling with Claude Code. Taken Shopify brands from zero to profitable paid acquisition from day one through high-volume creative testing. Grown organic search to a meaningful share of revenue within months. I can program, I build my own tools, and I use AI to do the work of a team. Best when the brief is "build the growth engine" and nobody's done it yet.

Michael Hamilton

Performance Marketer, Digital Marketer, Growth Marketer, +2

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12+ years across paid search, SEO, paid social, affiliates, CRM and CRO. Nearly five years at Amazon Prime Video leading acquisition and retention across EMEA on an eight-figure budget, spanning 26 countries. Led a global technical SEO programme and significantly reduced paid search CAC through feed quality and campaign structure improvements. Now consulting for founders and scaling brands. Built a knowledge graph integrated with Google Ads API and Search Console that drives keyword prioritisation and organic growth. Built custom SEO tooling with Claude Code. Taken Shopify brands from zero to profitable paid acquisition from day one through high-volume creative testing. Grown organic search to a meaningful share of revenue within months. I can program, I build my own tools, and I use AI to do the work of a team. Best when the brief is "build the growth engine" and nobody's done it yet.…12+ years across paid search, SEO, paid social, affiliates, CRM and CRO. Nearly five years at Amazon Prime Video leading acquisition and retention across EMEA on an eight-figure budget, spanning 26 countries. Led a global technical SEO programme and significantly reduced paid search CAC through feed quality and campaign structure improvements. Now consulting for founders and scaling brands. Built a knowledge graph integrated with Google Ads API and Search Console that drives keyword prioritisation and organic growth. Built custom SEO tooling with Claude Code. Taken Shopify brands from zero to profitable paid acquisition from day one through high-volume creative testing. Grown organic search to a meaningful share of revenue within months. I can program, I build my own tools, and I use AI to do the work of a team. Best when the brief is "build the growth engine" and nobody's done it yet.

Available to hire

12+ years across paid search, SEO, paid social, affiliates, CRM and CRO. Nearly five years at Amazon Prime Video leading acquisition and retention across EMEA on an eight-figure budget, spanning 26 countries. Led a global technical SEO programme and significantly reduced paid search CAC through feed quality and campaign structure improvements.

Now consulting for founders and scaling brands. Built a knowledge graph integrated with Google Ads API and Search Console that drives keyword prioritisation and organic growth. Built custom SEO tooling with Claude Code. Taken Shopify brands from zero to profitable paid acquisition from day one through high-volume creative testing. Grown organic search to a meaningful share of revenue within months.

I can program, I build my own tools, and I use AI to do the work of a team. Best when the brief is “build the growth engine” and nobody’s done it yet.

Skills

Google Ads

Facebook Ads

SEO

Experience Level

Google Ads

Expert

Facebook Ads

Expert

SEO

Expert

Work Experience

Growth & Ecommerce Consultant at Multiple Clients

January 1, 2024 - Present

Support founders across ecommerce, events and local services on growth strategy, channel mix, reporting and budget allocation. Built a knowledge graph for a 5,000-product ecommerce brand, integrated with Google Ads API and Search Console, hydrated with search volume data across long and short tail terms. Drives a demand engine that prioritises keywords by commercial value and competitive gap, delivering measurable organic growth without backlink investment. Grew organic search to 20% of revenue within six months through content planning, site improvements and search intent mapping. Led first profitable Meta acquisition for an events business focused on real-world dating, using high-volume creative testing to find scalable concepts and improve efficiency. Scaled a Shopify consumer brand through Google Shopping, SEO, email and CRO, reaching 4+ ROAS on Shopping. Built custom SEO tooling using Claude Code alongside SEMRush and Screaming Frog, automating keyword research, crawl analysis and

Senior Performance Marketing Manager at Amazon Prime Video SVOD/Channels EMEA

November 1, 2020 - June 1, 2025

Owned acquisition and retention strategy across affiliates, display, paid search and SEO. Led technical SEO programme across canonicalisation, deduplication, page weight reduction and crawlability improvements. Brought content pages in front of the paywall to make them discoverable. Changes deployed globally, increasing search traffic YoY to non-homepage pages. Managed 8-figure budget, forecasts and investment choices across major European markets, later supporting expansion to 26 countries. Ran campaigns across programmatic DSPs and managed measurement through Branch and later Kochava, navigating Amazon's data-sharing restrictions to maintain attribution accuracy and inform spend decisions. Improved acquisition efficiency through feed quality, campaign structure and better measurement; paid search CAC reduced. Optimised campaigns beyond sign-up to subscription and viewing behaviour, working with finance and BI on allowable CAC, LTV, partner economics and three-year planning.

Head of Ecommerce at Dundas

August 1, 2020 - November 1, 2020

Set ecommerce strategy and launch plan across email, content and paid media for a luxury fashion start-up. Worked across creative, merchandising and customer service to support launch and trading.

Senior Digital Marketing Manager at Derek Rose Ltd

October 1, 2019 - August 1, 2020

Owned performance across paid search, display, social, SEO and video for a global fashion brand. Used testing and reporting to improve acquisition efficiency and conversion. Introduced predictive analytics to improve targeting and spend efficiency. Managed and mentored two digital marketing executives.

Digital Marketing Manager at Rapha

February 1, 2018 - October 1, 2019

Managed acquisition across PPC, SEO, display, CRM and paid social. Owned SEO across 20 sites in 6 languages, covering both technical and content optimisations. Delivered £3M in incremental revenue through customer lifetime value measurement allowing greater reinvestment. Introduced predictive analytics to enhance targeting and increase conversions through more efficient spend. Expanded digital channels into 12 new markets, driving >100% revenue growth from digital marketing channels.

Digital Marketing Manager at letsgo2

May 1, 2015 - February 1, 2018

Managed £2.5M PPC budget plus SEO and reporting for a high-value travel business. Delivered 35% organic traffic growth and £4M incremental revenue over 24 months through SEO. Built dashboards to support budget, forecasting and performance decisions. Deployed CRO software for on-site A/B testing, increasing conversion rate.