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Hi, I’m Hajar Zahari, a Social Media Executive and Content Creator who loves turning ideas into engaging video content and data-driven campaigns. Since 2022 I’ve been crafting social media strategies and producing videos that connect with diverse audiences, leveraging platform algorithms to boost reach and engagement for brands. I’m a collaborative team player who enjoys learning and growing, especially in Content Creation, and I’m always excited to embrace new challenges. Currently, I lead content creation for Farm Fresh Berhad and previously managed social media for Naga DDB Tribal, delivering viral content (over 1 million views on TikTok campaigns) and driving brand visibility across multiple platforms. I’m passionate about storytelling, brand voice development, and optimizing content for e-commerce and marketing outcomes.…Hi, I’m Hajar Zahari, a Social Media Executive and Content Creator who loves turning ideas into engaging video content and data-driven campaigns. Since 2022 I’ve been crafting social media strategies and producing videos that connect with diverse audiences, leveraging platform algorithms to boost reach and engagement for brands. I’m a collaborative team player who enjoys learning and growing, especially in Content Creation, and I’m always excited to embrace new challenges. Currently, I lead content creation for Farm Fresh Berhad and previously managed social media for Naga DDB Tribal, delivering viral content (over 1 million views on TikTok campaigns) and driving brand visibility across multiple platforms. I’m passionate about storytelling, brand voice development, and optimizing content for e-commerce and marketing outcomes.

Hajar Zahari

Content Creator, Social Media Manager, Video Editor, +3

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Hi, I’m Hajar Zahari, a Social Media Executive and Content Creator who loves turning ideas into engaging video content and data-driven campaigns. Since 2022 I’ve been crafting social media strategies and producing videos that connect with diverse audiences, leveraging platform algorithms to boost reach and engagement for brands. I’m a collaborative team player who enjoys learning and growing, especially in Content Creation, and I’m always excited to embrace new challenges. Currently, I lead content creation for Farm Fresh Berhad and previously managed social media for Naga DDB Tribal, delivering viral content (over 1 million views on TikTok campaigns) and driving brand visibility across multiple platforms. I’m passionate about storytelling, brand voice development, and optimizing content for e-commerce and marketing outcomes.…Hi, I’m Hajar Zahari, a Social Media Executive and Content Creator who loves turning ideas into engaging video content and data-driven campaigns. Since 2022 I’ve been crafting social media strategies and producing videos that connect with diverse audiences, leveraging platform algorithms to boost reach and engagement for brands. I’m a collaborative team player who enjoys learning and growing, especially in Content Creation, and I’m always excited to embrace new challenges. Currently, I lead content creation for Farm Fresh Berhad and previously managed social media for Naga DDB Tribal, delivering viral content (over 1 million views on TikTok campaigns) and driving brand visibility across multiple platforms. I’m passionate about storytelling, brand voice development, and optimizing content for e-commerce and marketing outcomes.

Available to hire

Hi, I’m Hajar Zahari, a Social Media Executive and Content Creator who loves turning ideas into engaging video content and data-driven campaigns. Since 2022 I’ve been crafting social media strategies and producing videos that connect with diverse audiences, leveraging platform algorithms to boost reach and engagement for brands. I’m a collaborative team player who enjoys learning and growing, especially in Content Creation, and I’m always excited to embrace new challenges.

Currently, I lead content creation for Farm Fresh Berhad and previously managed social media for Naga DDB Tribal, delivering viral content (over 1 million views on TikTok campaigns) and driving brand visibility across multiple platforms. I’m passionate about storytelling, brand voice development, and optimizing content for e-commerce and marketing outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Explainer Video

Expert

Short Film

Intermediate

Language

English

Fluent

Work Experience

Content Creator at Farm Fresh Berhad

October 1, 2025 - October 1, 2025

Led the content strategy, creation, and management for Farm Fresh’s TikTok account, growing followers by 30% and boosting engagement through localized, trend-driven content. Conceptualized and produced short-form videos (filming, scripting, editing) aligned with brand voice and TikTok trends. Collaborated with internal teams to create authentic, high-performing TikTok campaigns. Monitored performance using TikTok analytics to refine content direction and improve reach, engagement, and video completion rate. Drove product campaign and festival content (e.g., Raya, Merdeka), delivering viral content with over 1 million views.

Social Media Executive & Digital Content Creator at Naga DDB Tribal

February 1, 2024 - February 1, 2024

Acted as the primary liaison between the agency and clients, managing social media for brands such as Genting SkyWorlds, Resorts World Genting, KFC Malaysia, Himalaya Sports, Pantai Hospitals and Gleneagles Hospitals. Coordinated with the social media team to manage and schedule posts across multiple platforms to enhance brand visibility. Conducted market research to identify trends and gather insights for targeted content strategies. Presented strategic proposals and campaign performance reports to clients, leveraging data-driven insights to guide future marketing decisions.

Social Media Executive & Content Creator at Naga DDB Tribal

February 1, 2024 - February 1, 2024

Acted as the primary liaison between the agency and clients, managing social media and content for brands including Genting SkyWorlds, Resorts World Genting, KFC Malaysia, Himalaya Sports, Pantai Hospitals, and Gleneagles Hospitals. Coordinated with the social media team to plan, create, and schedule posts across multiple platforms to enhance brand visibility. Conducted market research to identify trends and gather insights for targeted content strategies. Presented strategic proposals and campaign performance reports to clients, leveraging data-driven insights to guide future marketing decisions.