Curated and hosted culturally focused events; booked and developed talent; orchestrated large-scale events, scouted talent, and developed marketing campaigns. Collaborated with IKEA's global creative team to launch music-based events under the brand initiative 'Exploring Life Outside of the Home'. Built relationships with clients and stakeholders; conducted urban research and data analysis on public events to inform decision making; led event conception, production planning, and sponsorship acquisition for local and international music projects.

Brand Strategist Consultant at The Humble Dapper

January 1, 2020 - Present

Brand strategy and content oversight for immersive brand experiences; leads concept development, tour routing, production planning, marketing, event execution, and sponsorship acquisition for local and international clients; builds long-term client relationships through personalized service and consistent follow-up; creates engaging visual content and storytelling to drive brand aesthetics; manages day-to-day marketing operations and visual merchandising.

Talent Booker & Event Manager & Creative Consultant at The Humble Dapper

January 1, 2004 - November 19, 2025

Gothenburg-based talent booker and event manager delivering immersive brand experiences across music, fashion, and entertainment; leads live event production, content creation, and brand storytelling; builds long-term client relationships and coordinates collaborations with corporate clients and cultural organizations; drives sustainability-focused design and community engagement; organized large-scale events and secured partnerships with venues and brands.

Radio Host at Self-employed

January 1, 2024 - January 1, 2024

Hosted radio programs from 2017 to 2024, curating engaging segments and content for both live and online audiences; developed show concepts, conducted interviews, and built a consistent listener base.

Talent Booker & Cultural Events Consultant at Self-Employed

January 1, 2004 - November 19, 2025

Drove talent booking and cultural events, developed immersive brand experiences, social media, and marketing strategies across music, fashion, and entertainment. Built and maintained relationships with clients, venues, and artists; led collaborations with municipal and cultural institutions on urban activation and large-scale celebrations (e.g., Gothenburg's 400-year jubilee). Managed event planning, production, and logistics from concept to delivery, ensuring safe, inclusive community experiences.