I am a results-driven Digital Marketer with over 4+ years of experience working with global brands like Miniso and Babycare under Ginkgo International L.L.C. and V Perfumes specialize in managing influencer campaigns, executing paid advertising initiatives, and leveraging data analytics to optimize marketing strategies. I enjoy creating engaging content and driving strong ROI through targeted social media strategies and paid campaigns. Collaboration and data-driven decision-making are central to my work, and I’m passionate about boosting brand visibility and customer engagement.…

Sijin Thomas Daniel

I am a results-driven Digital Marketer with over 4+ years of experience working with global brands like Miniso and Babycare under Ginkgo International L.L.C. and V Perfumes specialize in managing influencer campaigns, executing paid advertising initiatives, and leveraging data analytics to optimize marketing strategies. I enjoy creating engaging content and driving strong ROI through targeted social media strategies and paid campaigns. Collaboration and data-driven decision-making are central to my work, and I’m passionate about boosting brand visibility and customer engagement.…

Available to hire

I am a results-driven Digital Marketer with over 4+ years of experience working with global brands like Miniso and Babycare under Ginkgo International L.L.C. and V Perfumes specialize in managing influencer campaigns, executing paid advertising initiatives, and leveraging data analytics to optimize marketing strategies.

I enjoy creating engaging content and driving strong ROI through targeted social media strategies and paid campaigns. Collaboration and data-driven decision-making are central to my work, and I’m passionate about boosting brand visibility and customer engagement.

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Work Experience

Social Media Specialist at Ginkgo International L.L.C – Miniso & Babycare, Dubai, UAE
January 1, 2024 - Present
Managed social media platforms including Instagram, Facebook, and TikTok achieving a 30% increase in engagement and 100,000+ monthly impressions. Handled influencer campaigns with 1,200 influencers, generating 500,000 impressions per campaign and boosting brand visibility by 20%. Edited promotional videos aligned with Miniso’s branding resulting in 25% growth in video views. Conducted product fit analysis leading to a 10% rise in product sales and satisfaction. For Babycare, launched and managed a 6-month digital marketing campaign with a 100k AED budget focusing on paid ads and influencer marketing achieving CTR of 4.6% and conversion rate of 4%. Increased website traffic by 60%, collaborated with 800 influencers, improved ROI by 25% through A/B testing, and retargeted ads onboarding 50% new customers.
Social Media Specialist at Collaberus Technologies Pvt. Ltd, Delhi, India
September 30, 2023 - July 15, 2025
Managed social media accounts across Facebook, Twitter, Instagram, and LinkedIn. Led a 4-member team to launch digital campaigns increasing client acquisition by 40% and revenue by 25%. Utilized scheduling tools for precise post management. Designed and implemented PPC and SEO strategies driving 20% increase in website traffic. Revamped social media presence leading to 70% follower growth with innovative, data-driven content strategies. Recognized as Employee of the Quarter for outstanding creativity.
Digital Marketing Intern at Kigs Technologies Pvt. Ltd., Delhi, India
December 31, 2021 - July 15, 2025
Assisted in strategic marketing plans including PPC campaigns and managed client relationships ensuring satisfaction and deadlines. Executed social media marketing campaigns increasing follower base by 1,200 within 13 weeks. Collaborated on client-facing interactions to maintain customer satisfaction and proactive account management.
Content Creator & Video Editor Intern at Swachhta Jagran Samiti (NGO), Delhi, India
August 31, 2021 - July 15, 2025
Hosted 4 interviews and edited videos for social media channels leading to increased engagement and follower growth. Played a pivotal role in expanding the organization's follower base through strategic video content.

Education

Masters in Business Administration at Gitarattan International Business School
October 6, 2024 - November 28, 2020
Master’s in Business Administration International Business at Gitarattan International Business School, Delhi, India
August 1, 2018 - November 30, 2020
Bachelor Of Commerce Honours at R. C Institute of Technology, Delhi, India
August 1, 2015 - October 31, 2018

Qualifications

Digital Marketing Certification Course
February 1, 2021 - August 31, 2021

Industry Experience

Retail, Software & Internet, Consumer Goods, Media & Entertainment, Non-Profit Organization, Professional Services
    paper Miniso Website

    As a Digital Marketing Specialist, I played a key role in boosting Miniso’s brand awareness by developing a user-friendly, SEO-optimized website that enhanced the brand’s online presence. From designing visually appealing images to implementing effective SEO strategies, I ensured the website ranked higher in search results, leading to increased organic traffic and visibility. The website not only provided a seamless user experience but also reflected the brand’s identity, helping Miniso strengthen its digital footprint and reach a broader audience.
    Website- https://www.twine.net/signin
    https://www.twine.net/signin

    Beyond the website, I crafted comprehensive social media strategies that amplified Miniso’s presence across various platforms. By creating engaging content, hosting giveaways, and collaborating with influencers, I increased follower engagement and fostered community growth. My campaigns were tailored to highlight seasonal events, such as the Back to School promotions, which not only drove in-store traffic but also created a buzz online. These combined efforts significantly raised brand awareness and contributed to Miniso’s growing recognition in the UAE market.