Sijin Thomas Daniel

Available to hire

C. and V Perfumes specialize in managing influencer campaigns, executing paid advertising initiatives, and leveraging data analytics to optimize marketing strategies.

About

I am a results-driven Digital Marketer with over 4+ years of experience working with global brands like Miniso and Babycare under Ginkgo International L.L.C. and V Perfumes specialize in managing influencer campaigns, executing paid advertising initiatives, and leveraging data analytics to optimize marketing strategies.

I enjoy creating engaging content and driving strong ROI through targeted social media strategies and paid campaigns. Collaboration and data-driven decision-making are central to my work, and I’m passionate about boosting brand visibility and customer engagement.

  • Joined October 2024

Industry experience

  • Retail
  • Software & Internet
  • Consumer Goods
  • Media & Entertainment
  • Non-Profit Organization
  • Professional Services

More experts in Dubai, United Arab Emirates

Projects · 1

As a Digital Marketing Specialist, I played a key role in boosting Miniso’s brand awareness by developing a user-friendly, SEO-optimized website that enhanced the brand’s online presence. From designing visually appealing images to implementing effective SEO strategies, I ensured the website ranked higher in search results, leading to increased organic traffic and visibility. The website not only provided a seamless user experience but also reflected the brand’s identity, helping Miniso strengthen its digital footprint and reach a broader audience.
Website- https://www.twine.net/signin
https://www.twine.net/signin

Beyond the website, I crafted comprehensive social media strategies that amplified Miniso’s presence across various platforms. By creating engaging content, hosting giveaways, and collaborating with influencers, I increased follower engagement and fostered community growth. My campaigns were tailored to highlight seasonal events, such as the Back to School promotions, which not only drove in-store traffic but also created a buzz online. These combined efforts significantly raised brand awareness and contributed to Miniso’s growing recognition in the UAE market.

Miniso Website
  • Digital Marketer

Work experience· 4 roles

Social Media Specialist · Ginkgo International L.L.C – Miniso & Babycare, Dubai, UAEJan 2024 – Present · 2 yrs 11 mos

Managed social media platforms including Instagram, Facebook, and TikTok achieving a 30% increase in engagement and 100,000+ monthly impressions. Handled influencer campaigns with 1,200 influencers, generating 500,000 impressions per campaign and boosting brand visibility by 20%. Edited promotional videos aligned with Miniso’s branding resulting in 25% growth in video views. Conducted product fit analysis leading to a 10% rise in product sales and satisfaction. For Babycare, launched and managed a 6-month digital marketing campaign with a 100k AED budget focusing on paid ads and influencer marketing achieving CTR of 4.6% and conversion rate of 4%. Increased website traffic by 60%, collaborated with 800 influencers, improved ROI by 25% through A/B testing, and retargeted ads onboarding 50% new customers.

Social Media Specialist · Collaberus Technologies Pvt. Ltd, Delhi, IndiaSep 2023 – Jul 2025 · 1 yr 11 mos

Managed social media accounts across Facebook, Twitter, Instagram, and LinkedIn. Led a 4-member team to launch digital campaigns increasing client acquisition by 40% and revenue by 25%. Utilized scheduling tools for precise post management. Designed and implemented PPC and SEO strategies driving 20% increase in website traffic. Revamped social media presence leading to 70% follower growth with innovative, data-driven content strategies. Recognized as Employee of the Quarter for outstanding creativity.

Digital Marketing Intern · Kigs Technologies Pvt. Ltd., Delhi, IndiaDec 2021 – Jul 2025 · 3 yrs 8 mos

Assisted in strategic marketing plans including PPC campaigns and managed client relationships ensuring satisfaction and deadlines. Executed social media marketing campaigns increasing follower base by 1,200 within 13 weeks. Collaborated on client-facing interactions to maintain customer satisfaction and proactive account management.

Content Creator & Video Editor Intern · Swachhta Jagran Samiti (NGO), Delhi, IndiaAug 2021 – Jul 2025 · 4 yrs

Education

Masters in Business Administration · Gitarattan International Business School2024 – 2020
Master’s in Business Administration International Business · Gitarattan International Business School, Delhi, India2018 – 2020
Bachelor Of Commerce Honours · R. C Institute of Technology, Delhi, India2015 – 2018

Certifications and awards

Digital Marketing Certification Course2021

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