I’m Silvia Ferrero, a Spanish translator and digital marketer specialised in localisation, transcreation and culturally relevant content. With over twenty years of experience, I help brands connect authentically with audiences in Spain through effective localisation, creative adaptation and high-quality Spanish copy. I support companies across sectors, including gaming, software, luxury, travel, lifestyle, and entertainment, by delivering content that reads naturally, preserves brand voice, and performs. From SEO-driven copy and keyword localisation to creative translations and cross-team collaboration with marketing, product, and localisation teams, I ensure every message resonates clearly and effectively in the Spanish market.

Silvia Ferrero

I’m Silvia Ferrero, a Spanish translator and digital marketer specialised in localisation, transcreation and culturally relevant content. With over twenty years of experience, I help brands connect authentically with audiences in Spain through effective localisation, creative adaptation and high-quality Spanish copy. I support companies across sectors, including gaming, software, luxury, travel, lifestyle, and entertainment, by delivering content that reads naturally, preserves brand voice, and performs. From SEO-driven copy and keyword localisation to creative translations and cross-team collaboration with marketing, product, and localisation teams, I ensure every message resonates clearly and effectively in the Spanish market.

Available to hire

I’m Silvia Ferrero, a Spanish translator and digital marketer specialised in localisation, transcreation and culturally relevant content. With over twenty years of experience, I help brands connect authentically with audiences in Spain through effective localisation, creative adaptation and high-quality Spanish copy.

I support companies across sectors, including gaming, software, luxury, travel, lifestyle, and entertainment, by delivering content that reads naturally, preserves brand voice, and performs.

From SEO-driven copy and keyword localisation to creative translations and cross-team collaboration with marketing, product, and localisation teams, I ensure every message resonates clearly and effectively in the Spanish market.

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Experience Level

Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Spanish Translator and Digital Marketer at Freelance
December 1, 2002 - December 31, 2003
I provide expert translation and localisation services, producing copy that flows naturally in Spanish whilst preserving the tone and intent of the original. I craft culturally resonant copy that truly connects with Spanish audiences, from transcreating marketing campaigns to writing original copy in Spanish, such as blogs and articles. I help brands enhance their digital presence through SEO-focused content, keyword research, and ad optimisation. Trusted by global brands, including Nintendo, Sony, Honda, Bentley, AstraZeneca, Square Enix, Kellogg’s, Insights and the Red Cross.
Localization Lead Tester at Sony Computer Entertainment Europe
January 1, 2003 - Present
Led localization testing for European releases; ensured linguistic and cultural accuracy for games and media.
Translator & Localisation at City Council Publications
January 1, 2003 - December 31, 2008
Translation and revision of City Council publications; performed transcreation and localization.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Gaming, Software & Internet, Professional Services

Experience Level

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