Silvia Ferrero

Available to hire

I’m Silvia Ferrero, a Spanish translator and digital marketer specialised in localisation, transcreation and culturally relevant content.

About

I’m Silvia Ferrero, a Spanish translator and digital marketer specialised in localisation, transcreation and culturally relevant content. With over twenty years of experience, I help brands connect authentically with audiences in Spain through effective localisation, creative adaptation and high-quality Spanish copy.

I support companies across sectors, including gaming, software, luxury, travel, lifestyle, and entertainment, by delivering content that reads naturally, preserves brand voice, and performs.

From SEO-driven copy and keyword localisation to creative translations and cross-team collaboration with marketing, product, and localisation teams, I ensure every message resonates clearly and effectively in the Spanish market.

  • 23 years' experience
  • Joined December 2025

Languages

  • Spanish; CastilianFluent
  • EnglishFluent

Industry experience

  • Media & Entertainment
  • Gaming
  • Software & Internet
  • Professional Services

Work experience

Translator & Localisation · City Council PublicationsJan 2003 – Dec 2008 · 6 yrs

Translation and revision of City Council publications; performed transcreation and localization.

Localization Lead Tester · Sony Computer Entertainment EuropeJan 2003 – Present · 23 yrs 11 mos

Led localization testing for European releases; ensured linguistic and cultural accuracy for games and media.

Spanish Translator and Digital Marketer · FreelanceDec 2002 – Dec 2003 · 1 yr 1 mo

I provide expert translation and localisation services, producing copy that flows naturally in Spanish whilst preserving the tone and intent of the original. I craft culturally resonant copy that truly connects with Spanish audiences, from transcreating marketing campaigns to writing original copy in Spanish, such as blogs and articles. I help brands enhance their digital presence through SEO-focused content, keyword research, and ad optimisation. Trusted by global brands, including Nintendo, Sony, Honda, Bentley, AstraZeneca, Square Enix, Kellogg’s, Insights and the Red Cross.

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