Marketing consultant and dynamic digital marketing strategist with experience across tailored brand strategy, social media management, and full-cycle project delivery. Specialized in influencer marketing, content strategy, and performance monitoring to enhance brand awareness and engagement.

Silvia Gennaro

Marketing consultant and dynamic digital marketing strategist with experience across tailored brand strategy, social media management, and full-cycle project delivery. Specialized in influencer marketing, content strategy, and performance monitoring to enhance brand awareness and engagement.

Available to hire

Marketing consultant and dynamic digital marketing strategist with experience across tailored brand strategy, social media management, and full-cycle project delivery. Specialized in influencer marketing, content strategy, and performance monitoring to enhance brand awareness and engagement.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

Italian
Fluent
English
Advanced
Spanish; Castilian
Advanced

Work Experience

Head of Marketing at Southside
October 1, 2023 - October 1, 2024
Led marketing efforts remotely, driving content and digital communication strategy and execution for regional growth and business development.
Project Manager & Marketing Strategist at LB & Partners
February 1, 2023 - March 1, 2024
Planned and executed digital marketing strategies including CRM management and social media ad campaigns. Managed marketing team development and execution of tailored brand strategies; created comprehensive digital marketing strategies and coordinated content and campaign delivery.
Digital Marketing Executive at Restorative Neurotechnologies
June 1, 2021 - March 1, 2024
Planned and executed digital marketing strategies, managed CRM and social media ad campaigns. Managed the marketing team and developed/executed tailored brand strategies. Provided content strategy consulting for brand alignment and enhanced impact across client projects.
Business Growth Manager at TAPP Water
February 1, 2020 - December 1, 2020
Developed and managed affiliate and company programs, researched sponsorship opportunities online and offline, and created brand awareness initiatives for targeted consumer segments both online and offline. Created company presentations, media kits, and press releases; represented the brand at events, fairs, and trade shows. Progressed into PR, affiliations & partnerships management, and business growth management for Southern Europe.
Marketing Consultant, Freelance Remote
November 1, 2019 - Present
Developed and executed tailored brand strategies; created comprehensive digital marketing strategies; managed social media platforms and blogs. Led influencer marketing initiatives collaborating with nano, micro, and macro influencers to expand reach and support authentic brand connections. Oversaw full-cycle project management ensuring on-time delivery of marketing campaigns and client satisfaction. Consulted content creators on brand alignment and strategy to improve impact and market relevance.
Vendor Contact Management Associate at Amazon
August 1, 2017 - September 1, 2018
Supported vendor accounts including procurement management, delivery issues handling, real-time solutions, and guidance regarding purchase order management, delivery, shipments, web page updates, account management, and technical support. Hired and trained a team of 20 people; tracked moderation quality and managed moderation and quality teams for US and Spanish catalogs during high-growth phases.
Moderation and Quality Product Manager at WallaPop
July 1, 2015 - January 1, 2017
Managed and coordinated product catalog moderation and quality processes for US and Spanish catalogs. Oversaw team performance, scheduling shifts (day/night), and managed outsourcing relationships for the Spanish product catalog.

Education

Master in Digital Marketing at Embassy CEs - San Francisco
January 1, 2021 - December 31, 2021
Bachelor's Degree in Interpreting & Translation at Università degli Studi Internazionali - Palermo
January 1, 2014 - December 31, 2014

Qualifications

E-FELT iB T Certificate (as written)
January 1, 2021 - August 24, 2026

Industry Experience

Media & Entertainment, Professional Services, Other

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more