I’m a digital strategist and content creator with a strong passion for understanding how people behave online and how brands can connect with them in meaningful ways. At my current work at Gida Profumi, I manage the digital ecosystem for Place Des Lices, Astrophil & Stella, and Spray Parfums—diving into analytics, shaping content strategies, and designing multi-platform storytelling that blends creativity with a data-driven approach. Whether I’m building an editorial plan, coordinating a photoshoot, or analysing the performance of a campaign, my goal is always the same: create experiences that feel engaging, intuitive, and genuinely useful for the audience. Before stepping into the world of fragrance, I developed my skills across different fields, from contemporary art at Recontemporary to tech and safety with Safher. These experiences taught me how to adapt strategies to diverse audiences and how to translate insights into communication that truly resonates. Alongside my full-time roles, I’ve also worked as a freelance social media manager and digital strategist, collaborating with brands on content, tone of voice, and long-term digital planning. I love combining analytical thinking with creative storytelling—and I’m happiest when I can help bring clarity, structure, and personality to a brand’s digital presence.…I’m a digital strategist and content creator with a strong passion for understanding how people behave online and how brands can connect with them in meaningful ways. At my current work at Gida Profumi, I manage the digital ecosystem for Place Des Lices, Astrophil & Stella, and Spray Parfums—diving into analytics, shaping content strategies, and designing multi-platform storytelling that blends creativity with a data-driven approach. Whether I’m building an editorial plan, coordinating a photoshoot, or analysing the performance of a campaign, my goal is always the same: create experiences that feel engaging, intuitive, and genuinely useful for the audience. Before stepping into the world of fragrance, I developed my skills across different fields, from contemporary art at Recontemporary to tech and safety with Safher. These experiences taught me how to adapt strategies to diverse audiences and how to translate insights into communication that truly resonates. Alongside my full-time roles, I’ve also worked as a freelance social media manager and digital strategist, collaborating with brands on content, tone of voice, and long-term digital planning. I love combining analytical thinking with creative storytelling—and I’m happiest when I can help bring clarity, structure, and personality to a brand’s digital presence.WWWW…