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I’m a skilled and experienced Frontend and Backend Web Designer with a strong background in both creative and technical disciplines. Currently working at AllClear Travel Insurance, I design, develop, and maintain responsive, user-focused websites using technologies including HTML5, CSS3, JavaScript, Bootstrap, Wireframes, and PHP. My professional journey began in photography, where I worked for over two decades as a wedding and lifestyle portrait photographer, capturing natural and emotive moments across Sussex and Surrey. My photography career sharpened my eye for visual detail—something that continues to influence my design work today. Before joining AllClear, I held web and digital design roles at TLC (The Training & Learning Company) and Ann Summers’ Head Office, building and refining online platforms that supported both internal and customer-facing services. Outside of my digital and creative work, I served my local community as a Retained Firefighter for West Sussex Fire & Rescue Service for over 15 years. I thrive in high-pressure environments, and I bring that same resilience, care, and teamwork into every project I take on. Although web design is now my primary focus, my passion for photography remains strong. I continue to offer natural lifestyle portrait sessions, family and pet photography, and wedding/event coverage.…I’m a skilled and experienced Frontend and Backend Web Designer with a strong background in both creative and technical disciplines. Currently working at AllClear Travel Insurance, I design, develop, and maintain responsive, user-focused websites using technologies including HTML5, CSS3, JavaScript, Bootstrap, Wireframes, and PHP. My professional journey began in photography, where I worked for over two decades as a wedding and lifestyle portrait photographer, capturing natural and emotive moments across Sussex and Surrey. My photography career sharpened my eye for visual detail—something that continues to influence my design work today. Before joining AllClear, I held web and digital design roles at TLC (The Training & Learning Company) and Ann Summers’ Head Office, building and refining online platforms that supported both internal and customer-facing services. Outside of my digital and creative work, I served my local community as a Retained Firefighter for West Sussex Fire & Rescue Service for over 15 years. I thrive in high-pressure environments, and I bring that same resilience, care, and teamwork into every project I take on. Although web design is now my primary focus, my passion for photography remains strong. I continue to offer natural lifestyle portrait sessions, family and pet photography, and wedding/event coverage.

Robin Sims

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I’m a skilled and experienced Frontend and Backend Web Designer with a strong background in both creative and technical disciplines. Currently working at AllClear Travel Insurance, I design, develop, and maintain responsive, user-focused websites using technologies including HTML5, CSS3, JavaScript, Bootstrap, Wireframes, and PHP. My professional journey began in photography, where I worked for over two decades as a wedding and lifestyle portrait photographer, capturing natural and emotive moments across Sussex and Surrey. My photography career sharpened my eye for visual detail—something that continues to influence my design work today. Before joining AllClear, I held web and digital design roles at TLC (The Training & Learning Company) and Ann Summers’ Head Office, building and refining online platforms that supported both internal and customer-facing services. Outside of my digital and creative work, I served my local community as a Retained Firefighter for West Sussex Fire & Rescue Service for over 15 years. I thrive in high-pressure environments, and I bring that same resilience, care, and teamwork into every project I take on. Although web design is now my primary focus, my passion for photography remains strong. I continue to offer natural lifestyle portrait sessions, family and pet photography, and wedding/event coverage.…I’m a skilled and experienced Frontend and Backend Web Designer with a strong background in both creative and technical disciplines. Currently working at AllClear Travel Insurance, I design, develop, and maintain responsive, user-focused websites using technologies including HTML5, CSS3, JavaScript, Bootstrap, Wireframes, and PHP. My professional journey began in photography, where I worked for over two decades as a wedding and lifestyle portrait photographer, capturing natural and emotive moments across Sussex and Surrey. My photography career sharpened my eye for visual detail—something that continues to influence my design work today. Before joining AllClear, I held web and digital design roles at TLC (The Training & Learning Company) and Ann Summers’ Head Office, building and refining online platforms that supported both internal and customer-facing services. Outside of my digital and creative work, I served my local community as a Retained Firefighter for West Sussex Fire & Rescue Service for over 15 years. I thrive in high-pressure environments, and I bring that same resilience, care, and teamwork into every project I take on. Although web design is now my primary focus, my passion for photography remains strong. I continue to offer natural lifestyle portrait sessions, family and pet photography, and wedding/event coverage.

Available to hire

I’m a skilled and experienced Frontend and Backend Web Designer with a strong background in both creative and technical disciplines. Currently working at AllClear Travel Insurance, I design, develop, and maintain responsive, user-focused websites using technologies including HTML5, CSS3, JavaScript, Bootstrap, Wireframes, and PHP.
My professional journey began in photography, where I worked for over two decades as a wedding and lifestyle portrait photographer, capturing natural and emotive moments across Sussex and Surrey. My photography career sharpened my eye for visual detail—something that continues to influence my design work today.
Before joining AllClear, I held web and digital design roles at TLC (The Training & Learning Company) and Ann Summers’ Head Office, building and refining online platforms that supported both internal and customer-facing services.
Outside of my digital and creative work, I served my local community as a Retained Firefighter for West Sussex Fire & Rescue Service for over 15 years. I thrive in high-pressure environments, and I bring that same resilience, care, and teamwork into every project I take on.
Although web design is now my primary focus, my passion for photography remains strong. I continue to offer natural lifestyle portrait sessions, family and pet photography, and wedding/event coverage.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Frontend Developer at AllClear Travel Insurance

October 1, 2023 - Present

Assist Senior team with frontend development tasks; Manage daily changes to the AllClear UK, AllClear Aus & Insure and Go websites; Ensure site layout and design is coded to a high standard and matches design and brand expectations; Liaises with website manager and stakeholders for website changes.

Digital Team Manager / Lead Web Developer / Lead Graphic & Digital Designer at TLC (The Training & Learning Company)

October 1, 2023 - October 6, 2025

Lead Web Developer & Lead Graphic Designer; Manage small team of graphic designers and web developers; Create design concepts for the team to develop; Create presentations for the General Manager to use in sales pitches; Design and develop web concepts for learners to progress their skills; Develop ways of working for internal staff; Develop Safeguarding website to store DBS & Training records for staff using PHP, MySql (36bit encrypted).

Frontend Developer / Digital Designer at Ann Summers

October 1, 2020 - October 6, 2025

Frontend Developer: assist with frontend development tasks; Manage daily changes to the Ann Summers website; Ensure site layout and design is coded to a high standard and matches design and brand expectations; Brainstorm and create solutions for trade and marketing challenges; Create design concepts for upcoming campaigns; Support with code marketing emails; Keep the website up to date; Use new UX tools to shape designs; Focus on content generation across web touch points. Digital Designer: designing, art working and coding HTML/CSS templates for email campaigns; collaborating with stakeholders to develop efficient workflows; identify opportunities and create designs that work across touchpoints; manage testing of designs and campaigns; participate in project and team meetings; review trends and apply learnings to future campaigns.

Media Manager / Deputy Manager at South Services

October 1, 2017 - October 6, 2025

Design and maintain ecommerce website to provide products to B2B and B2C; Add/remove products and manage accounts; Update design to be cross-platform; Manage and implement marketing campaigns; Maintain IT solutions; Deliver staff training; Schedule and approve holidays; Photograph products and process images for marketing media; Manage social media content for Facebook and Twitter.

Retained Fire Fighter at West Sussex Fire & Rescue Service

October 1, 2017 - October 6, 2025

On-call firefighter with readiness obligations; Be on call for 80 hours a week; Maintain readiness and rapid response; Respond to emergencies (fires, RTC, animal rescues); Provide community education and advice on fire safety; First Aid at Work trained; Team-based emergency response experience.

Fire Fighter Control at East Sussex Fire & Rescue

September 1, 2016 - October 6, 2025

Taking Emergency (999) calls; Mobilising Fire Engines & Officers to incidents; Communicate over radio scheme; Enter messages from incidents onto incident log; Update incident logs with information from Police, Ambulance and other agencies; Book fire appliances on or off the run; Log vehicle defects and injuries.

Frontend Developer at AllClear Travel Insurance

October 1, 2023 - Present

Assist Senior team with frontend development tasks. Manage daily changes to the AllClear UK, AllClear Aus & Insure and Go websites. Ensure site layout and design is coded to a high standard and matches design and brand expectations. Liaises with website manager and stakeholders for website changes.

Digital Team Manager / Lead Web Developer / Lead Graphic & Digital Designer at TLC (The Training & Learning Company)

October 1, 2023 - October 6, 2025

Lead Web Developer & Lead Graphic Designer. Manage small team of graphic designers and web developers. Create design concepts for team to develop. Create presentations for the General Manager to use in sales pitch. Design and develop web concepts for learners to progress their skills. Develop ways of working for internal staff. Develop Safeguarding website to store DBS & Training records for staff using PHP, MySql (36bit encrypted).

Frontend Developer / Digital Designer at Ann Summers

October 1, 2020 - October 6, 2025

Assist Senior team with frontend development tasks. Manage daily changes to the Ann Summers website. Ensure site layout and design is coded to a high standard and matches design and brand expectations. Brainstorm and create solutions for trade and marketing challenges. Create design concepts for upcoming campaigns. Support with code marketing emails. Keep the Ann Summers Website up to date / site changes. Use new user experience tools to shape my designs. Focus on Content generation across web touch points. Digital Designer: Designing, art working and coding HTML/CSS templates for email campaigns. Partnering with key stakeholders across the business to develop an effective and efficient way of working. Identify and develop design solutions that work across various touchpoints. Create digital concepts that align with upcoming campaigns. Manage the testing of your own designs through in-house built testing tools.

Media Manager / Deputy Manager at South Services

October 1, 2017 - October 6, 2025

Design and maintain e-commerce website to provide products to B2B and B2C. Added and removed products to web site and accounts software. Updated design to work on all platforms. Added sales ads to site. Manage and maintain social media content for Facebook and Twitter. Maintain I.T. solutions. Install and updated software on all PC’s. Manage Staff. Deliver training on the products and IT system. Approved staff holidays. Designed and implemented marketing campaigns. Photographed products and processed images for marketing media.

Retained Fire Fighter at West Sussex Fire & Rescue

October 1, 2017 - October 6, 2025

Be on call for 80 hours a week. Maintain a level of readiness. Be no more than 4 mins away from station. Attend station for a minimum of 2 hours a week. Maintain levels of competency. Maintain equipment. Respond to emergency calls i.e Fires, RTC, Animal rescues etc. Provide community education and advice on fire safety. Skills: First Aid at Work, Working in a team.

Fire Fighter Control at East Sussex Fire & Rescue

September 1, 2016 - October 6, 2025

Taking Emergency (999) calls. Mobilising Fire Engines & Officers to incidents. Communicate over radio scheme. Enter messages from incidents onto incident log. Update date Incident logs with information from Police, Ambulance services and any other agencies. Book fire appliances on or off the run. Log any vehicle defects. Log any Fire Fighter injuries or illness