I'm a branding and digital marketing professional who loves building strong, authentic brands. I craft end-to-end solutions—from brand identity and website design to social media strategy for personal brands and small businesses. I'm passionate about intentional design, consumer psychology, and collaborative growth.…

sim gandhi

I'm a branding and digital marketing professional who loves building strong, authentic brands. I craft end-to-end solutions—from brand identity and website design to social media strategy for personal brands and small businesses. I'm passionate about intentional design, consumer psychology, and collaborative growth.…

Available to hire

I’m a branding and digital marketing professional who loves building strong, authentic brands. I craft end-to-end solutions—from brand identity and website design to social media strategy for personal brands and small businesses.

I’m passionate about intentional design, consumer psychology, and collaborative growth.

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Skills

Experience Level

Canva
Expert
Branding
Expert
Logo
Expert
WiX
Expert
Web Design
Expert
Copywriting
Expert
Squarespace
Expert
Adobe Illustrator
Intermediate
Adobe Photoshop
Intermediate

Language

English
Fluent

Work Experience

Writer & Social Media Director at Evoke Agency
January 1, 2020 - January 1, 2023
Collaborated with Account Executive and Account Coordinator to manage client relations; created on-brand Instagram stories for Nature Made Vitamins; engaged in community management by monitoring social media analytics and interacting with users via Sprout Social; drafted and proofreading copy for influencer and UGC posts.
Editor & Social Media Manager at Her Campus Media
December 31, 2018 - December 31, 2022
Created editorial content for UW–Madison campus lifestyle magazine; designed posts and led the social media team to address social topics, advertiser clubs, and recognize club members; wrote and copy edited articles for online publishing that upheld UW–Madison's national ranking.
Founder + Brand & Web Designer at Heart & Mind Business Coaching
October 20, 2025 - Present
Deliver end-to-end branding, content strategy & website projects, optimized for high-impact digital experiences Provide coaching on brand positioning, messaging, consumer psychology & market research to support strategic brand building Manage all business operations, including client acquisition, sales, invoicing, onboarding, creative direction + design & project delivery
Intern at Evoke Agency
January 2, 2023 - May 2, 2023
Collaborated with Account Executive and Account Coordinator to manage client relations; created innovative & on-brand Instagram stories for Nature Made Vitamins; engaged in community management by monitoring social media analytics, and interacting with users via Sprout Social; drafted and proofread copy for influencer and UGC posts
Writer & Social Media Director at HerCampus Media
January 1, 2020 - December 31, 2023
Created editorial content for a college lifestyle women's magazine; designed posts and led social media team to address social topics, advertise clubs, and recognize club members; wrote and copyedited articles for online publishing that upheld UW's national ranking
Founder & CEO at Heart & Mind Business Coaching
January 1, 2025 - Present
Brand + Web Designer for personal brands & small businesses. Delivered end-to-end branding, content strategy & website projects, optimized for high-impact digital experiences. Provided coaching on brand positioning, messaging & consumer psychology & market research to support strategic brand building
Communications & Digital Marketing Volunteer at Workforce Development Board of South Central Wisconsin
January 1, 2023 - December 31, 2025
Created, managed, and analyzed social media content and website development to optimize engagement, including SEO strategy

Education

Bachelor of Arts at University of Wisconsin-Madison
September 9, 2019 - May 13, 2023
Minor in Digital Studies & Design Strategy

Qualifications

BA in Psychology
January 11, 2030 - February 10, 2026
Certificate in Digital Studies & Design Strategy
January 11, 2030 - February 10, 2026
Bachelor of Arts in Psychology
January 11, 2030 - February 16, 2026
Certificate in Digital Studies & Design Strategy
January 11, 2030 - February 16, 2026
Bachelor of Arts in Psychology
January 11, 2030 - February 16, 2026
Certificate in Digital Studies & Design Strategy
January 11, 2030 - February 16, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Other, Retail
    uniE621 Emma Strike Coaching
    Emma Strike Coaching is a love and relationship coaching brand rooted in emotional security, self-trust, and grounded romance. The brand supports clients in building steady, conscious relationships by first reconnecting with the femininity and safety within themselves. The visual identity was designed to feel gentle yet anchored, blending nature-inspired greens with muted, dusty pinks to evoke safety, security, and emotional warmth. Organic linework and soft beauty add romance and approachability, while timeless typography provides structure, clarity, and trust. The overall direction balances softness with structure, reflecting love that is regulated, self-led, and intentionally built. graphicdesigner branding webdesigner…
    uniE621 Lunar Intuitive
    Lunar Intuitive’s brand began with clarifying core messaging and voice, ensuring the brand communicates depth, clarity, and emotional safety. The visual identity was designed to balance the client’s naturally calming presence with the intensity and chaos often associated with twin flame journeys. A dark feminine color palette of burgundies and wine reds anchors the brand in sensuality, depth, and transformation. The subtle contrasts and intentional typography reinforce a sense of grounded mysticism, blending softness with strength. graphicdesigner illustrator branding designer…
    uniE621 Madison Larson Designs
    Madison Larson Designs is rooted in cozy, Midwestern living, blending her love of the outdoors with the beauty of her art. The brand's palette mirrors the changing seasons, wooded trails, and camping in the mountains with warm oranges and forest greens. Across paintings, pet portraits, apparel, and wall art, Madison's work reflects the comfort of home with each made to feel personal, full of personality, and made with love. photo branding graphicdesigner…
    uniE621 Brand & Web Design for Heart & Mind Coaching
    This brand was designed to reflect the warmth, creativity, and aesthetic focus at the core of Heart & Mind Business Coaching’s work. Rooted in a retro coquette visual direction, the identity leans into pinks and reds, grounded by espresso brown, reflecting femininity, confidence, and emotional depth in a way that feels warm and intentional. The site balances softness with structure, mirroring the way the business balances expression with intentionality — designed for business owners who want their brand to feel like them, not a version of professionalism they don't fit.…