Available to hire
Hi, I’m Simcha (Simi) Brown, a data-driven digital marketing strategist specializing in paid media and cross-channel optimization. I help brands plan and optimize multi-channel campaigns (Google Ads, Meta/Facebook, Instagram, TikTok, Amazon, Bing, and more) to drive lead generation, sales, and ROI for mid-sized and large businesses. My approach blends creative testing with rigorous analytics to deliver measurable growth and improved performance across all paid channels.
Beyond running campaigns, I automate workflows with scripts and APIs, build insightful dashboards (Looker) to translate data into actionable decisions, and collaborate with cross-functional teams to scale revenue. I’m passionate about continuous optimization, learning, and turning data into practical growth strategies.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
SEM/Paid Social/Amazon Ads Specialist at B&H Photo Video
January 1, 2016 - PresentDeveloped PPC campaigns (Search, Shopping, DSA, Display, DPA, Remarketing) and data feed management with over $25 million in monthly spend across multiple platforms (Google Ads, Bing Ads, Yahoo Gemini, Facebook) through API creation and automated ad development and campaign structure. Tracked ROI of PPC campaigns. Focused on Google Ads, Meta Ads, Instagram Ads, TikTok Ads, Amazon Ads, Pinterest Ads, Microsoft Ads. Built comprehensive dashboards in Looker and produced informative reports.
SEM Specialist at Storm Tight Windows
January 1, 2011 - January 1, 2016Created Google Ads campaigns that reduced CPL from $256 per lead to $60. Optimized landing pages for stronger conversion rates. Scaled the number of leads to 1,000 per month. Scaled budgets from $5K per month to over $150K per month across the different locations. Generated very profitable business that helped scale and lead to an eventual acquisition.
Head of Marketing at Dynamic Data Concepts
January 1, 2008 - January 1, 2012Achieved over 30% increase in annual multi-million sales revenue growth through team training and management, CRM management, automated lead generation campaign strategy and implementation including SEO and PPC. Planned and oversaw advertising and promotion activities including print media, digital media, electronic media, and related marketing events. Developed and recommended product positioning and pricing strategy to maximize return. Evaluated market research and adjusted sales and marketing strategy to meet changing market and competitive conditions. Monitored competitors products, sales and business activities.
SEM Manager at Storm Tight Windows
January 1, 2011 - December 31, 2016Created Google Ads campaigns that reduced CPL from $256 per lead to $60; optimized landing pages for higher conversion rates; scaled leads to 1,000 per month; expanded budgets from 5K to over 150K per month across multiple locations; built a profitable growth engine contributing to a company acquisition.
SEM/Paid Social/Amazon Ads/Bing/TikTok/Snapchat/Pinterest at B&H Photo Video
January 1, 2016 - PresentDeveloped PPC campaigns (Search, Shopping, DSA, Display, DPA, Remarketing) and data feed management with over $25M in monthly spend across Google Ads, Bing Ads, Yahoo Gemini and Facebook. Tracked ROI, built comprehensive dashboards in Looker, and produced informative reports. Focused on Google Ads, Meta Ads, Instagram Ads, TikTok Ads, Amazon Ads, Pinterest Ads, and Microsoft Ads.
SEM at Storm Tight Windows
January 1, 2011 - January 1, 2016Created Google Ads campaigns that reduced CPL from $256 per lead to $60; Optimized landing pages for higher conversion rates; Scaled leads to 1,000/month; Increased budgets from $5K to $150K+/month across multiple locations; Contributed to a profitable growth and eventual acquisition.
Head of Marketing
January 1, 2008 - January 1, 2012Achieved over 30% year-over-year sales revenue growth through team training, CRM management, automated lead generation campaigns including SEO and PPC; Planned and oversaw advertising and promotional activities across print and digital media; Developed product positioning and pricing strategies; Monitored market conditions and competitors.
SEM/Paid Social Specialist at B&H Photo Video
January 1, 2016 - PresentDeveloped PPC campaigns (Search, Shopping, DSA, Display, DPA, Remarketing) and data feed management with over $25M in monthly spend across multiple online advertising platforms (Google Ads, Bing Ads, Yahoo Gemini, Facebook) through API creation and implementation for automated ad development and campaign structure. Tracked ROI and built dashboards/reports to inform stakeholders.
Education
Bachelor's of B.T.L at Tifferet University - Jerusalem, Israel
January 1, 2001 - July 31, 2004Master's of Marketing Strategy at Bellevue University
January 1, 2016 - July 31, 2017Master's Degree in Marketing Strategy at Bellevue University, Omaha, NE
January 1, 2016 - January 1, 2017Bachelor’s B.T.L. at Tiferet Jerusalem
January 1, 2001 - January 1, 2004Master's Degree in Marketing Strategy at Bellevue University
January 1, 2016 - December 31, 2017Bachelor’s B.T.L. at Tiferet Jerusalem
January 1, 2001 - January 1, 2004Master's Degree in Marketing Strategy at Bellevue University
January 1, 2016 - January 1, 2017Bachelor's B.T.L. at Tiferet Jerusalem
January 1, 2001 - January 1, 2004Master's Degree in Marketing Strategy at Bellevue University
January 1, 2016 - January 1, 2017Bachelor’s B.T.L. at Tiferet Jerusalem
January 1, 2001 - January 1, 2004Qualifications
Google Shopping Completion ID: 23461506
January 11, 2030 - December 22, 2025Google Ads Search Completion ID: 23396217
January 11, 2030 - December 22, 2025Instagram Ads
January 11, 2030 - December 22, 2025Pinterest Ads
January 11, 2030 - December 22, 2025Yahoo Gemini
January 11, 2030 - December 22, 2025Amazon Ads
January 11, 2030 - December 22, 2025Zoho CRM
January 11, 2030 - December 22, 2025MS Office Suite (Advanced Excel)
January 11, 2030 - December 22, 2025Mailchimp
January 11, 2030 - December 22, 2025Constant Contact
January 11, 2030 - December 22, 2025Google Shopping Certification
January 11, 2030 - December 22, 2025Google Ads Search Certification
January 11, 2030 - December 22, 2025Instagram Ads Certification
January 11, 2030 - December 22, 2025Pinterest Ads Certification
January 11, 2030 - December 22, 2025Yahoo Gemini Certification
January 11, 2030 - December 22, 2025Amazon Ads Certification
January 11, 2030 - December 22, 2025Google Shopping Certification
January 11, 2030 - March 10, 2026Google Ads Search Certification
January 11, 2030 - March 10, 2026Instagram Ads
January 11, 2030 - March 10, 2026Pinterest Ads
January 11, 2030 - March 10, 2026Yahoo Gemini
January 11, 2030 - March 10, 2026Amazon Ads
January 11, 2030 - March 10, 2026Zoho CRM
January 11, 2030 - March 10, 2026MS Office Suite (Advanced Excel)
January 11, 2030 - March 10, 2026Mailchimp
January 11, 2030 - March 10, 2026Constant Contact
January 11, 2030 - March 10, 2026Google Shopping Completion
January 11, 2030 - June 1, 2026Google Ads Search Completion
January 11, 2030 - June 1, 2026Industry Experience
Computers & Electronics, Consumer Goods, Education, Financial Services, Manufacturing, Professional Services, Healthcare, Wholesale & Distribution, Transportation & Logistics, Telecommunications, Retail, Other, Software & Internet, Media & Entertainment
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Hire a Media Coordinator
We have the best media coordinator experts on Twine. Hire a media coordinator in Boynton Beach today.